Opinion: The Great TV Wastage Illusion
Eimear Keane dispels some of the myths about wastage when it comes to TV advertising and audience reach.
This is the great wastage illusion. Waste...
MediaCom Ireland Makes Key Internal Promotions
The GroupM agency MediaCom Ireland has made a number of senior internal promotions.
Sophia Gray, Jennifer Larkin and Orla Collins have been promoted to the...
Indeed to Sponsor Today FM’s Dermot & Dave Show
Indeed, the largest employment platform in the world, is the new official sponsor of Dermot & Dave’s mid-morning show on Today FM.
The sponsorship deal...
Mike Garner to Leave Core for New Creative and Effectiveness Consultancy
Creative director Mike Garner is to leave Core July to set up his own creative consultancy, working directly with clients as well as with...
Ex Vodafone CEO Anne O’Leary Joins Facebook Parent Meta
Anne O’Leary, the former CEO of Vodafone Ireland has been appointed as vice-president of Meta’s Mid-Market Business division for the Europe, Middle-East and Africa...
Large Irish Delegation Gets Ready for Cannes Lions Next Week
After a gap of two years, the Cannes Lions Festival of Creativity returns as an in-person event next week and a delegation of nearly...
The top reasons Irish consumers switch brands
James Byrne, marketing manager PML Group with this week’s Out Look on Out of Home.
Public transport use at highest rate this year as...
IAPI to Head Industry Wide Initiative to Help Combat Climate Change
IAPI is to lead an industry wide initiative to help the wider marketing communications industry respond to the climate crisis. The initiative, known as...
B&A Research Shows Slight Improvement in Consumer Confidence
The latest B&A barometer shows a slight improvement in consumer confidence but strong concerns about rising prices remain.
Following a sharp decline in consumer confidence...
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Mindshare Partners with Brennans Bread to Launch Series of NFTs
Brennans Bread has become the latest brand to create its own series of non-fungible tokens (NFTs).
Working in partnership with Mindshare, which was tasked with...
