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Opinion: There’s a Problem with Effective Advertising
While measurements like reach and engagement can be useful, effective advertising needs to be judged on the problem it solves, something that can easily...
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Mr Tayto Saves the Date in New Campaign from Publicis Dublin
Publicis Dublin has created a new and humorous campaign for a new snack product made by Tayto Snacks.
The campaign is running across TV, VOD,...
Droga5 Campaign for Smyths Toys Showcases Value and Joy
Droga5 Dublin, part of Accenture Song, has rolled out a major new European campaign for Smyths Toys, one of the largest retailers of toys in Europe.
The...
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An Post Delivers New Campaign as Part of Brand Reset
The campaign is part of a wider branding reset by the company called “Making Better Happen” and represents a €3m investment by the company.
A...
F&B Campaign for Allianz Harness the Power of Spotify for Safer...
Creative agency Forsman & Bodenfors Dublin (F&B) and Allianz have used the streaming platform Spotify to harness “the power of music, science and data”...
Opinion: An Effectiveness Relaunch by Talon
Caroline Decourcy, discusses the changes Talon is making to its Effectiveness Unit and what advertisers can expect.
In a rapidly evolving OOH landscape where attention,...
Opinion: How Ireland Invented the Attention Economy
Attention is crucial in advertising because it directly impacts outcomes like brand recall, purchase intent, and sales. As Mike Follett, CEO of Lumen Research...
Trump’s Tariffs are Getting Very Real for Consumers
The latest Ipsos B&A Consumer Confidence Barometer shows that consumer sentiment has plummeted in the wake of Donald Trump’s tariff’s threats.
This wave of the...
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Bulmers Launches Campaign to Promote Zero Zero Offering
With the all-important summer months for the Irish cider industry now underway, Boys+Girls have rolled out a new campaign for Bulmers’ new zero alcohol...
Ringers Creative Rolls Out New Campaign for Chill Insurance
Ringers Creative rolled out the latest iteration of the “It’s Insurance and it’s Chill” campaign for Chill Insurance.
The campaign is running on TV, radio...
