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LIDL announced as title sponsors of “Big Year in Big School”...

LIDL are the title sponsors of Big Year in Big School which kicks off this Sunday the 13th at 9pm on Virgin Media One. Brand...

Over 150 Marketers Tune in for Launch of The Great Reset...

Over 150 marketers tuned into the online launch of The Great Reset last week. With the support of IAPI, The Purpose Disruptors and the...
Mirror Media to Rebrand as Reach in Ireland

Reach Appoints New Editors of Key Newspapers and Websites

One of Ireland’s biggest publishers has appointed new editors to lead its Irish Mirror and Belfast Live titles. Reach’s new Audience and Content Director Chris...

eir Rolls Out New Campaign to Promote Faster Broadband Offering

Telecommunications company eir has launched a new nationwide multi-platform campaign called “The End of Ordinary” to promote its Gigabit Fibre Broadband offering. Created by The...

TAMI Award Winners to be Unveiled at Special Online Event on...

TAM Ireland will launch the results of its latest tracker study of Irish consumer behaviour alongside the winners of its annual TAMI awards at...

Irish Audiences Continue to Embrace Digital Audio According to Core Research

One third of people in Ireland have trialled a new way to listen to audio - including music streaming, digital radio or podcasts -...

B&A Research: Consumer Sentiment Remains in Negative Territory

Consumer sentiment in Ireland remains firmly weighted in negative territory according to the latest wave of B&A’s research for its Consumer Confidence Barometer for...

IAPI Launches New Media Pitch Guidelines for All Stakeholders

IAPI has launched a new set of guidelines covering the often thorny issue of media pitches. The new guidelines provide a recommended approach for...

IAPI Webinar Hears Call for Advertisers to Stand Up to Racism

IAPI hosted an important and eye-opening webinar last week to raise awareness of racism that exists in Ireland and to discuss how the advertising...

Now Near Next – The Latest View from OOH

Niamh Manning, marketing executive, PML Group, with this week’s take from the world of Out of Home. Out and About In a relatively short period,...

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