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IAB Ireland Published Brand Safety Guide for Advertisers

IAB Ireland has published a new Guide to Brand Safety which is aimed at helping brands make informed decisions when it comes to brand...

McDonald’s Rolls Out Nationwide Experiential Coffee Campaign

As part of a new experiential-led campaign created by Honey+Buzz, Source Out of Home and Mediaworks, McDonald’s is offering free coffee at locations up...
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Guinness Chases the Sun in New Summer Campaign

The Diageo-owned Guinness has launched a new campaign with a nod to the typical Irish Summer TV. Created by Abbott Mead Vickers BBDO in London,...

Sarah O’Connor Appointed Deputy CEO of Wilson Hartnell

Sarah O’Connor has been appointed as deputy chief executive of Wilson Hartnell, part of the Ogilvy & Mather group in Ireland. O’Connor joined Wilson Hartnell...
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Britvic Rolls Out New Campaign for Club Loaded

The Dublin-based creative consultancy, A+ and production company Vibrant Films have rolled out a new campaign for Club Loaded, the new energy drink called from...
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Coca-Cola Partners With MediaCom for Coke Studio Campaign

MediaCom Ireland has partnered with Coca-Cola and Talon Ireland to launch a campaign to promote Coca-Cola’s Coke Studio music platform. The campaign centres around Coca-Cola’s...
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A Proper Day Out for Folk Wunderman Thompson and Horse Racing...

Horse Racing Ireland and Folk Wunderman Thompson have launched a new above the line campaign called ‘A Proper Day Out’, which repositions the sport...

CIE Puts Biggest Semi-State Advertising Contracts Out to Tender

The Irish OOH industry is currently gearing up for what is one of the single biggest semi-state advertising contracts after CIE put out to...

Publicis Dublin & Boys+Girls Bag Five Awards at Cannes Lions 2022

Publicis Dublin was the big Irish winner in Cannes this week, bagging two Silver Lions and two Bronze Lions for its work with Heineken...

All Out Summer

Summer is here. It’s time to get Outdoor. Colum Harmon, marketing director PML Group shares new research from the location marketing agency. School’s out, the...

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