Boys+Girls Tap into PhoneWatch Phobia in Latest Campaign for Alarm Provider
PhoneWatch, Ireland's leading provider of monitored home security systems, has launched the next iteration in its marketing campaign that dramatizes the effectiveness of its products from the burglar's perspective. The campaign was created by Boys+Girls. The previous execution, ‘Burglar Bootcamp’, earned a Bronze Effie Award in 2025 and was responsible for driving ignificant sales growth. Statistics show households with PhoneWatch alarms...
It’s All About the Extras for Apache Pizza’s New Campaign from Javelin
Javelin has created its first campaign for the nationwide Apache Pizza since winning the account earlier in the year.
An Post Delivers New Campaign as Part of Brand Reset
The campaign is part of a wider branding reset by the company called “Making Better Happen” and represents a €3m investment by the company. A key part of the rebrand is a new hero campaign called “A Nation Delivers". Created by Boys+Girls, it shows how the company’s nationwide network can “connect a community of caring strangers to help one small...
BOLD Studios Reignites Popular Tagline in New Campaign for Lyon’s Tea
Lyons Tea, one of Ireland’s most iconic household brands has rolled out a new campaign that reignites its familiar tagline "puts the talk into tea". The campaign serves as a nationwide call to bring back real, face-to-face conversation—one cup at a time. Created by the Dublin-based creative agency BOLD Studios, the campaign will run across TV, out-of-home (OOH), digital, social media, and...
Denny’s Omnipresence Celebrated in New Campaign from TBWA
TBWAIreland has rolled out a new campaign for the Pilgrim’s Europe-owned brand Denny. Called “Denny Time, Denny Place,” the new campaign is being rolled out across TV, VOD, OOH, social, and digital channels. The campaign highlights the many ways Denny products are consumed in Irish households. whether it’s a late-night slice of ham or an after-match dinner, “the creative platform taps...
TBWA Campaign for Deep RiverRock Focuses on Solely on Hydration
https://vimeo.com/1072478495 TBWAIreland has created a new brand platform for Deep RiverRock, the Coca Cola-owned water brand that is bottled in County Antrim. Called ‘That’s Better,’ it includes a new campaign that aims to cut through exaggerated claims often made by drink brands, embracing the simple truth: “Deep RiverRock won’t make you better at anything except hydrating.” The campaign will extend across audio,...
Switcher.ie Makes the Switch to OLIVER With New Campaign
Having recently picked up Switcher.ie as a client, OLIVER has rolled out a new cross-platform campaign for the price comparison website Switcher.ie. Switcher.ie is a free, impartial, price comparison and switching service that was established in Dublin in 2011. Since then it has helped thousands of households save money across a range of products, including energy, broadband, mobile plans, mortgages,...
Goosebump Checks in With New Avonmore Campaign
Avonmore, the dairy business that forms part of the food and agri-business co-op Tirlán has launched a new campaign Called “Make Every Day this Good”, the campaign was created by goosebump and tells the story of a young girl tracking her grandmother’s journey from the far side of the world to an emotional reunion. The campaign kicked off over St. Patrick’s...
Forsman & Bodenfors Campaign for RSA Highlights Dangers of Country Roads
Forsman & Bodenfors Dublin has rolled out a powerful new campaign for the Road Safety Authority (RSA) to highlight the dangers of driving on rural roads where a staggering 70% of all collisions occur. Called ‘You Never Know What’s Coming’, the campaign tackles the persistent issue of incremental speeding on rural roads which contributes to at least one in three...
Core Rolls Out New Smart Energy Campaign for Energia
Core has launched a new campaign for Energia that encourages consumers to switch to an Energia smart energy plan and “enjoy the benefits of more control over their home energy usage.” The campaign is the latest iteration of Energia’s “Think of the Possibilities” brand platform: which highlights the benefits of renewable and smart energy for Irish homes and businesses. The campaign,...
