AIB Celebrates GAA Sponsorship With New Campaign from TBWA
With the AIB All Ireland Club championship well underway, TBWAIreland has rolled out a new campaign for the bank as part of a “refreshed strategic focus” for its Gaelic Games sponsorship and the AIB All-Ireland Club Championships. The campaign is running across TV, radio, out of home, print, social and digital and reaffirms the bank’s brand platform, “For the Life...
National Lottery Celebrates Christmas With New Campaign from Folk VML
The Irish National Lottery has rolled out its new Christmas campaign. The next chapter of the brand’s long term platform Dreams Waiting to Happen, the campaign was created in collaboration with Folk VML, OLIVER and Starcom. The campaign was launched earlier this week and is running across TV, AV, outdoor, radio and social. The campaign kicks off with the hero TVC...
Droga5 Dublin Rolls Out Festive Pan European Campaign for Smyths Toys
Smyths Toys Superstores has launched its 2026 Christmas campaign, extending the retailer's push deeper into Europe as it targets expansion in France, Germany and the Netherlands. Created by Droga5 Dublin, part of Accenture Song, the new work follows last year’s Effie Awards-nominated Christmas campaign, which also topped YouTube’s UK performance charts. This year’s story introduces Sam and his sniffer dog,...
Eason and Dynamo the Gift of Inspiration this Christmas
The Dublin-based agency Dynamo has rolled out a heart-warming Christmas campaign for Eason, the country’s largest bookseller. Called “Inspire Someone this Christmas,” the campaign is airing on RTÉ, Virgin, Channel 4 and Sky. A top-of-mind physical destination for books at Christmas, Eason has successfully leant into title-oriented tactical communications in recent years. This year, however, the retailer has taken advantage of...
Centra Rolls Out New Deli Drama on Social Platforms
The Musgrave-owned retailer Centra has launched the first instalment of a new social media series called Deli Drama. The four-part series “celebrates Ireland’s deli culture” with a tongue-in-cheek nod to classic soap operas. Created by Dublin-based agency Sweartaker, the campaign stars Jennifer Zamparelli and EastEnders alum Cheryl Fergison, and was written by comedian Sharon Mannion. The short-form series, produced exclusively for...
Seal Rescue Ireland Urges Caution in New Campaign from Chaser
With pupping season in full swing along Ireland’s coastline, Seal Rescue Ireland has launched a new campaign calling on the public to give seals the space they need when they come across them on a beach. The new campaign was created by the Dublin-based production company Chaser and features Irish comedians Justine Stafford, Karl Spain, and Jamie Sykes. According to Seal...
TBWA Delivers Upbeat Message in New Campaign for AIB
TBWAIreland has rolled out a new upbeat campaign for AIB, Ireland's largest bank. This is the agency's first campaign for the bank since it picked up the account in April following a competitive pitch. The campaign is running across TV, audio, OOH, print, social and digital channels and is a key element of the bank's "For the Life You're After" brand...
New Core Recruitment Campaign Shines a Light on the Rewarding Work of the Gardaí
As the Garda Síochána seeks to recruit up to 5,000 new officers over the next five years, Core has created a new campaign that highlights both the challenges and rewards of working with the force. The campaign builds on the creative platform “It’s a job worth doing” but delves deeper into the intense moments that define Garda life. As part...
Javelin Targets Domestic Violence in New National Campaign for Cuan
Javelin has unveiled Always Here, a new national awareness campaign for Cuan, Ireland’s domestic, sexual and gender-based violence agency. Launched this week by Minister for Justice Jim O’Callaghan TD, the campaign delivers a simple but vital message to victims and survivors of sexual violence: “You’re Not Alone.” The campaign will run nationwide for six weeks across television, radio, digital, social media and...
National Lottery Puts Dreams Back at Centre of New Campaign from Folk VML
The National Lottery has launched a new advertising campaign with Folk VML, aimed at strengthening the brand’s connection with players and highlighting its role in funding good causes across Ireland. Supported by Oliver and Starcom, the campaign is running across TV, digital, OOH and social and forms part of a wider shift in direction with a product-first approach to a...
