Rothco Delivers New Campaign for Kerry Foods’s Strings & Things

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Rothco | Accenture Interactive has created a new campaign for Strings & Things, the Kerry Foods-owned master-brand which includes the popular range of Cheese Strings and  other shaped cheese products for the children’s market. Directed by Greg Barth at BlinkInk, the two playful TVCs and radio content cement the new brand name of Europe’s most popular cheese in string form....

Ad of the Week: RSA’s “What Do You Think Will Happen?”

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The Road Safety Authority has launched a new campaign to promote the use of seat-belts while driving. The campaign- which was created by BBDO Dublin-  targets young men who do not fear the physical consequences of not wearing a seatbelt because no matter how dangerous the odds may actually be, they do not believe that something fatal will ever happen...

Ad of the Week: The Power Behind Positive Energy

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With the Autumn rugby internationals well under way and the Rugby World Cup in Japan only a few weeks way, Energia’s new rugby campaign, The Power Behind Positive Energy has gone live. The TV campaign sees Irish legends Ronan O’Gara and Shane Horgan reliving iconic moments from their careers. The new rugby communications campaign focuses on how fans #PositiveEnergy can...

Ad of the Week: Brennans Launches New Campaign Highlighting Special Moments

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JWT Folk has created a new campaign for one of the country’s leading food brands, Brennans Bread. The new through-the-line campaign aims to remind consumers of the  “special moments” in their busy lives. According to Ivan Hammond, Head of Marketing, Brennans: “At Brennans we are committed to providing a premium, fresh quality product that our consumers love and enjoy on a...

Campaign of the Week: CARI Foundation’s The Carousel

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Focus Advertising and Banjoman Films have teamed up to create a powerful video campaign for the CARI Foundation, the charity that provides child-centred specialised therapy and support to children, families and groups affected by child sexual abuse. Called “The Carousel,” the video campaign explores what is a very difficult and important message in society today. “It is a really tough line...

Ad of the Week: The Public House Delivers Pan European Ice-Cream Campaign for Unilever

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The Dublin-based agency The Public House has rolled out a pan-European campaign for Unilever as part of the company’s tie-up with deliveroo to deliver ice-cream to customers. Unilever’s ice-cream division includes brands like Ben & Jerry’s and Magnum and The Public House was appointed by Unilever to identify how best to launch this initiative across Europe, handling all activations, social...

Ad of the Week: Goosebump Launches New Campaign for Mooju

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Goosebump has launched a new campaign for the Glanbia-owned brand Mooju, a range of flavoured milks that are predominantly targeted at younger consumer demographic. The campaign will be skewed towards a mix of youth influencer marketing, with OOH, Spotify, Social and film all playing a part.  The campaign will also hit stores with POS and digital screens. According to Sarah Love,...

Ad of the Week: SuperValu’s Where You’re From

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With the business end of the GAA’s All Ireland Football Championship firmly underway TBWADublin has launched a new campaign for SuperValu is support of its sponsorship of the tournament. Firmly rooted in SuperValu’s brand position ‘Real Food, Real People’, this new campaign was created as a way to encapsulate “the shared values of SuperValu and the GAA.” Called ‘Where You’re...

Ad of the Week: SPAR Always Changing

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SPAR has kicked off a new €1m cross-platform advertising  campaign which focuses on the changing shopping habits of people as they travel through the various stages of life. Showcasing the brand’s diverse and evolving offerings in line with changing consumer needs, the campaign aims to convey the message that “SPAR is the store of choice for everyone from students to...

Ad of the Week: National Dairy Council Targets Younger Consumers in New Campaign

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TBWADublin has created a new advertising campaign for the National Dairy Council. The campaign, called ‘Love Irish Dairy and it Loves You Back’, is aimed at reminding consumers of the benefits of including dairy in their daily diet, particularly younger consumers. “This is the second phase of Irish Dairy – The Compete Natural advertising campaign and aims to offer a fresh...

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