TBWAIreland Turns Home Buying into a Moving Story in New AIB Campaign
TBWAIreland has rolled out a new campaign for AIB Homes called “We Don’t Just Help, We Help Make it Happen.” The campaign brings to life AIB's understanding of the challenges faced on the home-buying journey and the role it plays in helping customers turn the ambition of home ownership into reality. The campaign marks the fourth major campaign developed by TBWAIreland...
The Brill Building Rolls Out New Creative for the RDS & Gallagher Dublin Horse Show
Ahead of the Gallagher Dublin Horse Show on August 5th-9th, the RDS, The Brill Building and Ad Advantage Media have launched a new campaign to promote the event. Built around the theme "Closer to Greatness", the campaign spans television, radio, out-of-home, digital and display media and seeks to celebrate the heritage of the Dublin Horse Show while presenting the event...
Folk VML Rolls Out New Campaign to Mark Vodafone’s 25 Years in Ireland
To mark its 25th anniversary in the Irish market, Vodafone Ireland has rolled out a new campaign that reflects on a quarter-century of technological change and human connection. Created by Folk VML, the campaign will run across TV, video-on-demand, digital and social media and is led by a 60-second film that takes viewers on a journey through the evolution of...
Paddy Power Urges Irish Football Fans to Support the Ivory Coast in New Campaign
Ireland may not be playing in this year’s FIFA World Cup but Paddy Power is encouraging Irish football supporters to throw their weight behind Ivory Coast during the tournament in a new advertising campaign created by BBH Dublin. The campaign, which launched ahead of Ivory Coast's opening match of the tournament, plays on the visual similarity between the Irish and...
Insurer Lets Loose No Drama Llama as Part of New Campaign
As it prepares to celebrate its 25th anniversary, insurer 123.ie has rolled out a new long-term brand platform featuring a character called the "No Drama Llama". The campaign, which launched nationwide on June 1, is designed to highlight the insurer's promise of “making insurance simple during stressful moments”, whether dealing with a household leak, a minor car accident or an...
Roy Keane Finds Joy in New Sky Broadband Campaign from Core Creative
Former Republic of Ireland and Manchester United legend Roy Keane is the star of a new advertising campaign for Sky Ireland as the company launches a refreshed creative platform for its broadband offering. Created by Core Creative, the campaign introduces the new brand line: “Sky do broadband, you do you” and will run across television, social media, digital and online...
BGE Injects Power and Comedy into New All Ireland Hurling Campaign
With the business end of the All Ireland Hurling Championship under way, Bord Gáis Energy has launched the latest instalment of its “Know Your Power” campaign to coincide with the start of the tournament. The campaign will run nationwide across television, video-on-demand and digital channels, supported by social content throughout the championship season. https://vimeo.com/1188372986 Developed with creative agency The Tenth Man, the...
RTÉ Marks 100 Years With Animated Campaign from Piranha Bar
Piranha Bar has created a new campaign as part of RTÉ centenary celebrations in 2026. Called "The Signal" it brings to life the journey of that first signal, "from the first crackle of radio through a century of change, connection and shared belonging. RTÉ commissioned Piranha Bar to create an animated film which uses fluid movement to carry the Signal through...
Electric Ireland Launches New “Share a Walk” Campaign for Pieta’s Darkness Into Light
With the countdown underway to Pieta’s annual Darkness into Light walk on May 9, Electric Ireland, which has been sponsoring the event for 14 year, has launched a new campaign inviting people to “Share a Walk” The campaign is running across TV, VOD, radio and social. Developed by Publicis Dublin, in partnership with Dentsu Media, Wilson Hartnell and Verve, the campaign...
Brennans Bread Hires Squeeze Technologist for Latest Campaign
Brennans Bread, in collaboration with WPP Media's Invention, has launched a new playful campaign that introduces consumers to the bread’s new official Squeeze Technologist. According to the agency, “Graham Peters is a passionate and slightly eccentric expert in what he terms ‘Squeezeonomics,’ and he will spearhead Brennans' commitment to the perfect loaf.” “His role is to study, perfect and champion the...
