Tuesday, September 28, 2021

Havas Rolls Out Water Conservation Campaign for Triton


In an effort to encourage consumers to conserve water and save energy, Havas Dublin has created a campaign for Triton to encourage shorter showers. The average person spends around nine minutes in the shower, washing 100 litres of water down the drain. By cutting shower time down to five minutes, water and energy is saved. The campaign consists of a...

Core Launches New Aviva Campaign & Brand Positioning


Core, in collaboration with Zenith, has rolled out a new campaign and brand positioning for the insurance company Aviva. “It takes Aviva” is the new positioning and was arrived at after research conducted by Core revealed that consumers crave emotional confidence in their insurance provider and that many don’t believe their car insurer or breakdown assistance policy will come through...

Folk Rolls Out New Campaign to Promote Irish Life Health’s MyClinic Offering


Folk Wunderman Thompson has rolled out a new cross-platform campaign for Irish Life Health to highlight its MyClinic service which provides members with unlimited digital doctor and professional counselling services as well as a range of other services such as dietician and physiotherapists. The creative for the campaign demonstrates how often the last thing you need is the interruption of...

Glenisk Returns to TV after 11 Year Absence with New Campaign


Glenisk, the premium yoghurt brand has returned to TV screens with its first campaign since 2011. Created by BBDO Dublin and called “Organic. Double Goodlier” the campaign focuses on the consumer and environmental benefits of choosing organic and shows how much people may benefit from having a little Glenisk organic yogurt in their lives. “It’s over a decade since our...

SuperValu Promotes Inclusivity in New GAA Campaign


TBWADublin has rolled out a new campaign for SuperValu as part of the retailer’s sponsorship of the GAA and to highlight the importance of inclusivity. Called “Bring it On,” the campaign kicks off with a powerful 60” spot featuring a collection of real players, officials and supporters of different ages, race, gender, physical and mental ability. Each of whom has...

Boys+Girls Launch Powerful Campaign to Support BeLonG To Youth Services


Boys+Girls have launched a compelling campaign in support of the LGBTI+ community with BeLonG To Youth Services, which calls for an end to the violence and a safer future - that’s hopefully somewhere over the rainbow. 1 in 5 people who identify as LGBTI+ have been physically attacked because of their sexuality. Boys+Girls created a powerful press ad and impactful...

Publicis Rolls Out Latest Instalment of Vhi Campaign


Vhi Healthcare has launched the latest instalment of its endearing brand story-telling campaign that features real customer stories. This piece tells the story of Cristín and her husband who noticed their baby son Alex was missing development milestones. After a call to the Vhi Paediatric Clinic, a clear path was laid out for Alex’s journey through treatment and diagnosis. The...

Beefgrudgery Takes to Aisles in New Lidl Campaign by BBDO Dublin


BBDO Dublin has launched a playful animated campaign for Lidl Ireland to highlight the retailer’s award-winning beef offerings. Called “Beefgrudgery,” the campaign introduces a cast of characters, in the form of Bread, Cheese, Strawberry and Turnip who are brought to life through ‘clay-mation’ with some very well-known Irish voices playing the parts. This work was developed by creative duo Kevin McKay...

Bord na Móna’s Highlights its Green Credentials in New Campaign


The Dublin-based creative agency, The Public House has created a new campaign for Bord na Mona that highlights the role the company is playing in Ireland’s climate action plan. Working with The Public House, the company wanted to make a bold and proud statement about the dramatic changes it has been making in recent years and its “brown to green”...

Javelin Launches New Integrated Brand Campaign for Toyota Ireland


Javelin has launched a new integrated campaign for Toyota Ireland. The campaign “You’ll Never Take a Wrong Turn with Toyota”, aims to dispel the confusion amongst new car buyers and presents Toyota Hybrid as the right choice for drivers today and into the future. The TV was filmed in Ireland in March 2021 with actor Liam Cunningham behind the wheel...