Ad of the Week: Bloom Creates Rousing Campaign for Brady Family Ham


A troubadour collection of butchers singing a rousing rendition of a cleverly re-worked traditional rebel song are the stars of a new advertising campaign from Brady Family Ham which has been created by the Dublin-based creative agency Bloom. Called 'It's Your Only Ham' the campaign went live this week on TV, radio, online and social platforms. Media planning and buying...

Ad of the Week: Bank of Ireland & TBWADublin ‘Begin’


Bank of Ireland has launched a new brand platform and advertising campaign called ‘Bank of Ireland Begin.’ The new brand positioning reflects the bank's intention to demonstrate its core purpose of enabling customers, colleagues and communities across Ireland to thrive. The campaign was created by the bank’s creative agency, TWBADublin . According to the bank, the insight at the heart of the...

Ad of the Week: We’re Fish People – Donegal Catch


Donegal Catch, part of the Green Isle group has launched a new campaign to promote its range of frozen fish products. The campaign was created by The Public House and represents the first major communications investment in the brand in three years, with nationwide radio and in-store activity, alongside a heavyweight TV burst. The campaign supports the newly developed brand positioning...

Campaign of the Week: The True Taste of Kerrygold


The Ornua-owned Kerrygold brand has launched a new global digital campaign that will reach 36 million people worldwide and aims to take the brand to new heights. The digital campaign, entitled ‘A True Taste of Kerrygold’ puts Ireland’s grass-fed family farming system firmly in the spot light, celebrating the passion, pride and tradition of Irish dairy as part of a...

Ad of the week: 123GO – Young Drivers Car Insurance Ireland


The online insurance website, marked the launch of a new telematics-based offering called 123GO, with a new campaign that was created by The Public House. This new telematics offering helps younger drivers get on the road through innovative technology linked to their cars that monitors the driver’s performance. Niall O’Grady, Managing Director, said: “This is a great example of...

Ad of the Week: Vodafone Launches New Rugby Campaign Ahead of Six Nations


With Ireland set to begin its defence of the Six Nations next week in its opening match against England in the Aviva, Vodafone Ireland  has released ‘Everyone In’ the next phase of the brand’s ‘Team Of Us’ sponsorship of Irish Rugby. The campaign was created by JWT Folk and launches with a celebratory online film and TV ads, all acting as...

Ad of the Week: Home Movers and Mortgage Switchers


Ulster Bank has kicked off the New Year by launching its ‘Home Movers and Mortgage Switchers’ ad campaign, aimed at families that are looking for more space or more financial breathing room. The creative, which was developed by Boys and Girls, builds upon the bank’s successful ‘First Five’ campaign for first-time buyers and highlights how space can become a premium...

Ad of the Week: Irish Examiner – Women’s Vote

100 years ago, with their struggle to gain universal suffrage, Irish women fought to not be judged for their gender. 100 years on, with the choice of women’s underwear still admissible in Irish rape trials, Irish women are now fighting to not be judged for their clothing. Throughout all this time, the Irish Examiner newspaper has been here to make their...

Ad of the Week: An Post’s Send Love this Christmas


An Post has launched its new Christmas campaign called ‘Send Love This Christmas’. The campaign features surprise messages from Irish people who won’t  be with their families for Christmas this year. An Post wanted to show that nowhere is out of reach this Christmas and that they can go the extra mile to deliver feelings of love, support and connection...

Ad of the Week: Dunnes Christmas Ad


The new Dunnes Christmas TV ad is a heartwarming tale of how a bunch of plucky children come together to make sure that Santa can't miss their town. The campaign, which was created by Chemistry, and embraces story telling with a big brand feel which is generating a hugely positive reaction. The new Dunnes campaign kicked off with a...