Folk On the Ball with New Rugby Campaign for Vodafone
With the Rugby World Cup in France set to kick off in two weeks’ time, Vodafone has launched a new campaign to support its sponsorship of Irish Rugby. Created by Folk Wunderman Thompson, the cross-platform campaign includes TV, cinema and outdoor. In addition, a special activation at Dublin Airport will allow fans experience what it is like to walk from...
Government Urges Us to Make Sustainable Travel Choices in New Campaign from Javelin
Javelin has rolled out a new campaign for the Department of Transport to encourage people to reduce their carbon emissions by either walking, cycling or using public transport. Called “Your Journey Counts,” the campaign also highlights the Government’s investment in public transport and a range of other initiatives. This year, Government is investing €1.9bn in sustainable travel options including public...
Folk Connects With OneNumber Campaign for Vodafone
Folk Wunderman Thompson has launched a new through the line campaign to promote Vodafone’s OneNumber service which offers cellular connectivity to customers who have Samsung smartwatches. The OneNumber service lets customers share their mobile plan with a Samsung smartwatch and, in the event that they leave their phones at home, they are still connected. The TV campaign puts viewers in the...
Core Taps into the Possibilities in New Rugby Campaign for Energia
Energia, one of the biggest sponsors of Irish rugby, has launched a new cross-platform campaign called “Ireland 2024 (Possibly).” The new campaign, which was created by Core, builds on the possibilities of the current Irish Rugby team which is ranked No 1 in the world. Zenith, part of Core, is handling the media buying and planning for the campaign while Core...
Havas Gives Ireland a Daily Dose With New Campaign for Sunday World
Havas Dublin has rolled out a new campaign for the Mediahuis-owned Sunday World. Called ‘Your Daily Dose’, the campaign positions the paper as the go-to source for “all the news you want to know and talk about, from crime and sports to showbiz and lifestyle.” Building on the insight that consuming the news is a habitual act, similar to taking a...
Core & Saturday Films Roll Out Powerful Campaign Showcasing Trócaires’ Work
Core and Saturday Films have launched a new campaign called 'One Day' to highlight the work of Trócaire in the 27 countries over the last 50 years. The campaign, which was conceived by Core and developed alongside Saturday Films, shows some of the human stories behind these “One Days,” These include the day that the women of Sierra Leone won...
AI’s Deficiencies Highlighted in New EPIC Campaign by The Public House
The Public House had launched a new campaign for EPIC, The Emigration Museum that highlights the dangers of relying on artificial intelligence too much and the role it plays in reinforcing and spreading existing cultural stereotypes. The campaign is running across social, digital and OOH, with a specific emphasis on Dublin Bus T-Sides, and Tour Bus Rears targeting tourists on...
Core Backs Irish National Women’s Team With New Campaign for Sky Ireland
The countdown to the FIFA Women’s World Cup in Australia and New Zealand well underway, Core has created a new campaign for Sky Ireland to get behind the Republic of Ireland women’s team which is making its debut at the global tournament. The first match for facing the Republic of Ireland women’s national team is against Australia on July 20...
Newstalk Launches New Cross Platform Marketing Campaign
Following on from its recent rebrand, the Bauer Media-owned Newstalk has rolled out a new cross-platform campaign called “We’re That Friend". Newstalk engaged The Indie List, the talent platform founded by Peter McPartlin and Una Herlihy, to assemble a team of strong creative and advertising talent to develop the campaign which celebrates friendship in all forms and how Newstalk embodies...
Rockshore Rolls Out New Campaign by M&C Saatchi
The London-based agency M&C Saatchi London has rolled out a new campaign for the Diageo-owned lager and cider brand Rockshore. This is the first campaign the agency has created for the brand since winning the creative pitch following a shoot out with two Irish agencies. Called “Refreshingly Irish”, Diageo says the new campaign is part of a “bold, distinctive, fun new...
