Paddy Power Urges Irish Football Fans to Support the Ivory Coast in New Campaign
Ireland may not be playing in this year’s FIFA World Cup but Paddy Power is encouraging Irish football supporters to throw their weight behind Ivory Coast during the tournament in a new advertising campaign created by BBH Dublin. The campaign, which launched ahead of Ivory Coast's opening match of the tournament, plays on the visual similarity between the Irish and...
Insurer Lets Loose No Drama Llama as Part of New Campaign
As it prepares to celebrate its 25th anniversary, insurer 123.ie has rolled out a new long-term brand platform featuring a character called the "No Drama Llama". The campaign, which launched nationwide on June 1, is designed to highlight the insurer's promise of “making insurance simple during stressful moments”, whether dealing with a household leak, a minor car accident or an...
Roy Keane Finds Joy in New Sky Broadband Campaign from Core Creative
Former Republic of Ireland and Manchester United legend Roy Keane is the star of a new advertising campaign for Sky Ireland as the company launches a refreshed creative platform for its broadband offering. Created by Core Creative, the campaign introduces the new brand line: “Sky do broadband, you do you” and will run across television, social media, digital and online...
BGE Injects Power and Comedy into New All Ireland Hurling Campaign
With the business end of the All Ireland Hurling Championship under way, Bord Gáis Energy has launched the latest instalment of its “Know Your Power” campaign to coincide with the start of the tournament. The campaign will run nationwide across television, video-on-demand and digital channels, supported by social content throughout the championship season. https://vimeo.com/1188372986 Developed with creative agency The Tenth Man, the...
RTÉ Marks 100 Years With Animated Campaign from Piranha Bar
Piranha Bar has created a new campaign as part of RTÉ centenary celebrations in 2026. Called "The Signal" it brings to life the journey of that first signal, "from the first crackle of radio through a century of change, connection and shared belonging. RTÉ commissioned Piranha Bar to create an animated film which uses fluid movement to carry the Signal through...
Electric Ireland Launches New “Share a Walk” Campaign for Pieta’s Darkness Into Light
With the countdown underway to Pieta’s annual Darkness into Light walk on May 9, Electric Ireland, which has been sponsoring the event for 14 year, has launched a new campaign inviting people to “Share a Walk” The campaign is running across TV, VOD, radio and social. Developed by Publicis Dublin, in partnership with Dentsu Media, Wilson Hartnell and Verve, the campaign...
Brennans Bread Hires Squeeze Technologist for Latest Campaign
Brennans Bread, in collaboration with WPP Media's Invention, has launched a new playful campaign that introduces consumers to the bread’s new official Squeeze Technologist. According to the agency, “Graham Peters is a passionate and slightly eccentric expert in what he terms ‘Squeezeonomics,’ and he will spearhead Brennans' commitment to the perfect loaf.” “His role is to study, perfect and champion the...
Bank of Ireland Launches New Brand Platform with Four New Campaigns
Bank of Ireland has launched a new brand platform and campaign called “Right With You. The new platform and campaign was developed in partnership with The Bank Collective by WPP, with Folk VML as creative lead. Other agencies involved in the collaboration include Oliver Ireland and media agency OMD. The new campaign is running across TV, video-on-demand, social, digital, audio, and...
Boys+Girls Create Accidental Masterpieces with New Colourtrend TV Campaign
Colourtrend, one of Ireland's leading paint brands, has launched the next iteration of its platform “For the Life You Create” with a series of short TVCs that bring the Life Swatches campaign from the streets to the screen. Created by Boys and Girls, the campaign features three new TV spots that show the personal stories behind the colours we decorate...
Art Imitates Life in New Boys+Girls Campaign for Colourtrend
Boys+Girls has created a new campaign and brand platform for the the Irish family-owned business Colourtrend. The campaign, called “Life Swatches” is part of the new brand platform called “For the Life You Create.”
