Common Good Creates New Positioning and Campaign for Dublin Business School
Common Good, the agency founded by Colin Hetherington, has launched a new strategic positioning and brand campaign for Dublin Business School (DBS). Set against a background of uncertainty about the role AI will have on education and future employment opportunities for graduates, the new positioning, “Ready. Completely” is based on the premise that while a degree may leave graduates academically...
Ringers Launches New Brand Platform & Campaign for Donegal Catch
The Dublin-based creative agency Ringers has created a new brand platform and campaign for Donegal Catch, part of Green Isle Foods. Called “Now You’re Cooking”, it marks a major shift in the brand’s communications in decades as it moves the focus away from the fisherman-led advertising traditionally associated with Donegal Catch and places consumers and everyday mealtimes at the centre...
Marie Keating Foundation Maps Highlights Skin Cancer Risk in New Campaign
With Ireland enjoying near Mediterranean-like weather in recent weeks, creative agency Boys+Girls has rolled out a new nationwide campaign for The Marie Keating Foundation that highlighting the risks posed by the Irish sun. The campaign will run across July and August. It is supported by the Marie Keating Foundation’s partners Bristol Myers Squibb, MSD and Regeneron. The “MoleMaps” campaign transforms the...
Re-turn and Boys+Girls Launch New ‘Re-turn It Right’ Campaign
Re-turn has launched a new advertising campaign encouraging people to donate empty cans and bottles through its network of orange collection bins. Created by Boys+Girls, the campaign builds on the deposit return operator’s existing “Re-turn It Right” brand platform and highlights how consumers can donate the deposit value of eligible containers to local causes. The campaign is centred on a 30-second...
Banjoman Rolls Out Powerful Campaign for RNLI
With water safety a key priority during the current heatwave, the RNLI has launched a new water safety campaign, in partnership with the GAA, that uses powerful cinematic storytelling to highlight its potentially lifesaving “Float to Live” advice. The campaign centres on “Float,” a short film written and directed by Dermot Malone of Banjoman and follows a 15-year-old boy through...
TBWAIreland Turns Home Buying into a Moving Story in New AIB Campaign
TBWAIreland has rolled out a new campaign for AIB Homes called “We Don’t Just Help, We Help Make it Happen.” The campaign brings to life AIB's understanding of the challenges faced on the home-buying journey and the role it plays in helping customers turn the ambition of home ownership into reality. The campaign marks the fourth major campaign developed by TBWAIreland...
The Brill Building Rolls Out New Creative for the RDS & Gallagher Dublin Horse Show
Ahead of the Gallagher Dublin Horse Show on August 5th-9th, the RDS, The Brill Building and Ad Advantage Media have launched a new campaign to promote the event. Built around the theme "Closer to Greatness", the campaign spans television, radio, out-of-home, digital and display media and seeks to celebrate the heritage of the Dublin Horse Show while presenting the event...
Folk VML Rolls Out New Campaign to Mark Vodafone’s 25 Years in Ireland
To mark its 25th anniversary in the Irish market, Vodafone Ireland has rolled out a new campaign that reflects on a quarter-century of technological change and human connection. Created by Folk VML, the campaign will run across TV, video-on-demand, digital and social media and is led by a 60-second film that takes viewers on a journey through the evolution of...
Paddy Power Urges Irish Football Fans to Support the Ivory Coast in New Campaign
Ireland may not be playing in this year’s FIFA World Cup but Paddy Power is encouraging Irish football supporters to throw their weight behind Ivory Coast during the tournament in a new advertising campaign created by BBH Dublin. The campaign, which launched ahead of Ivory Coast's opening match of the tournament, plays on the visual similarity between the Irish and...
Insurer Lets Loose No Drama Llama as Part of New Campaign
As it prepares to celebrate its 25th anniversary, insurer 123.ie has rolled out a new long-term brand platform featuring a character called the "No Drama Llama". The campaign, which launched nationwide on June 1, is designed to highlight the insurer's promise of “making insurance simple during stressful moments”, whether dealing with a household leak, a minor car accident or an...
