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Javelin Rolls Out New God of Showers Campaign for Triton
Javelin has created a new campaign Triton Showers, having recently picked up the account for the brand’s strategy, creative and media following a competitive...
Grey London Wins Global Tourism Ireland Creative Account
The WPP-owned Grey London has won the global creative account for Tourism Ireland.
With an advertising and marketing spend of €73m this year, Tourism Ireland...
National Lottery Creative Account Out to Pitch
The creative account for the National Lottery has been put out to pitch.
The incumbent on the account is Core which manages both the creative...
Out Look: Event-based OOH marks Black Friday weekend
OOH remains the strongest performer when it comes to prompting consumer action during high-stakes retail moments.
New Board Members for IAPI and Jim Donnelly & Aidan Duffy...
Three new board members have joined IAPI following its AGM this week.
The new board members are David Quinn, director & founder, Bloom; Maura Ashe,...
Opinion: How AI Make Content Marketing a Powerful Force for Growth
As expected, the widespread adaptation of ChatGPT has led to some questionable content marketing strategies from different brands. But it doesn’t have to be...
Audio Content Listened to By 97% of Adults New Research Reveals
New research carried out by Ipsos B&A for Radiocentre Ireland shows that audio content, whether it is in the form of live or on-demand...
Ad Industry Unites to Challenge Consumption Culture With New Campaign
The Irish advertising industry has united to launch its first national large-scale alternative Black Friday campaign challenging high-consumption culture.
Called “Less Buying, More Being”, it...
Granite Digital Expands with Acquisition of Coalface
Granite, the rapidly growing digital agency, has acquired the Limerick-based data science and digital marketing agency Coalface for an undisclosed sum that includes cash...
Out Look: Cadbury Delivers Christmas with OOH
The confectionary brand’s thorough application of the medium comes during a period where being top of mind is crucial for confectionary brands.
