News
Home News
Laya Healthcare Bags Naming Rights for New RDS Arena
https://www.youtube.com/watch?v=OuuY1c58zI0&t=4s
In one of the biggest sponsorship deals in recent years, Laya healthcare has secured naming rights to the redeveloped RDS Arena in a major...
The Irish Marketing Podcast: News for the Next Generation
The latest epsidode of The Irish Marketing Podcast has dropped.
Are young people more media savvy than we might expect and is there a pendulum attention swing...
TAM Ireland Research Highlights Big Divide Between Adlanders and General Public
Inhabit Ireland’s advertising professionals live in a markedly different media reality- perhaps even in a parallel universe- when compared to the general public, according...
Opinion: Get Ready to Target the Robots
While the imminent arrival of agentic AI into our daily lives will be accompanied by many useful applications, for advertisers and media planners, the...
Opinion: OOH with IMPACT
Geoff Lyons, CEO PML Group, on why OOH will deliver IMPACT in 2026.
Each year at PML Group we challenge ourselves with a simple but...
Online Shoppers Prefer Buying from Trusted Websites According to Research
With the countdown to Black Friday, Cyber Monday and Christmas well underway, Irish consumers still prefer to buy direct from a website rather than...
The Irish Marketing Podcast Delves into the Creator Economy
The latest episode of The Irish Marketing Podcast has just dropped and in this episode we look at the growth of the creator economy...
Droga5 Dublin Rolls Out Festive Pan European Campaign for Smyths Toys
Smyths Toys Superstores has launched its 2026 Christmas campaign, extending the retailer's push deeper into Europe as it targets expansion in France, Germany and...
ASA Research Shows Consumers Check Influencer Posts Before Shopping
New research from the Advertising Standards Authority (ASA) shows that more than half of Irish consumers now check social media influencers' posts before making shopping...
Out Look: Carlsberg Scores with Big Match Messaging
Aaron Poole, marketing executive, PML Group with this week’s Out Look on Out of Home
Some OOH campaigns meet the moment. A rare few...
