News

Home News
video

Droga5 Rolls Out New Brand Platform & Campaign for Aer Lingus

Droga5 Dublin has created a new brand platform and campaign for Aer Lingus. Called “You’re Very Welcome,” the new positioning aims to highlight Aer Lingus...

Out Look – 2023 Holiday Plans

James Byrne, marketing manager, PML Group with this week’s Out Look on Out of Home. 2023 Holiday Plans As part of PML Group’s ongoing iQ...

Consumer Confidence Improves but Concerns Linger

With a slight easing in inflation, consumer confidence saw a slight improvement in December, according to the latest B&A Consumer Confidence Barometer. This wave of...

Virgin Media Television & RTÉ Form Historic Commercial Partnership for Guinness...

With a big year in store for Irish rugby with the Guinness Six Nations kicking off in two weeks and the RWC2023 scheduled to...

Jump! Innovation Wins Global Pitch for Fáilte Ireland’s Branding and Strategy...

The Dublin-headquartered Jump! Innovation, which is headed up by Paul Kelders, has been appointed as Failte Ireland’s brand strategy and innovation partner following a...

OOH Top for Prompting Spending on Key Occasions

Colum Harmon, marketing director, PML Group with this week’s Out Look on Out of Home. As part of PML Group’s ongoing iQ research series,...

The Key Rumbles to Look Out for in 2023 According to...

Droga5 Dublin has published its latest 2023 Change Report: “The Rumble Theory” which looks at behaviour and culture around some of the biggest themes...

Cannes Young Lions Kicks Off 2023 Competition Next Week

IAPI will kick off its Cannes Young Lions 2023 competition next week at a launch event that will take place at the Odeon Cinema,...

The LWA Group Acquires Majority Stake in Creative Agency Bloom

The marketing services group LWA has acquired a majority stake in the Dublin-based creative agency Bloom for an undisclosed sum. Bloom was founded in 2000...

Touchpoints – Key OOH Trends for 2023

James Byrne, marketing manager, PML Group with this week’s Out Look on Out of Home. Touchpoints - Key OOH Trends for 2023 #1: Everything ‘on...

EDITOR PICKS