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TBWA Launches New Social & Content Business

TBWAIreland has launched a new dedicated social media, content and performance offering. Called FEED by TBWA, the new offering formalises what is a rapidly growing...

Sky Stream Ad Tops the Latest The Interesting Index

In the fourth instalment of The Interesting Index, a collaboration between The Public House, Bounce Insights and Adworld.ie, we look at what ads caught...

A Connected Nation but a Digital Divide Remains

Luke Reaper, CEO of Ipsos B&A examines some of the key findings from the latest TechScape report which was carried by the research firm. Ireland's...

Out Look: The Attention Advantage

Exploring Outdoor’s unparalleled ability to capture and sustain consumer attention, driving brand discovery, engagement, and business growth in a fragmented media landscape.

IAPI Campaign Highlights Business Impacts of Advertising

IAPI has launched a new business-to-business advertising campaign to highlight the effectiveness of advertising when it comes to driving business growth. Called “Our Member Agencies...

Dentsu Ireland Wins Irish Distillers Pernod Ricard Account

Following a competitive pitching process, dentsu Ireland has won the the media buying and planning account for Irish Distillers Pernod Ricard. The win follows...

Sponsorship Takes Centre Stage in Legacy’s Third Podcast With That’s What...

Legacy Communications has released the third and final installment of its podcast series, called Building a Legacy, That’s What I Call Marketing . In the...

New Senior Executive Team Takes the Helm at The Public House

The multi award-winning agency The Public House has bolstered its senior leadership team with three key appointments who will take over the day-to-day running...

Opinion: Diverse Minds Change the World

Six months on from the announcement that BBDO Dublin and TBWADublin were merging, Deirdre Waldron, CEO of the enlarged agency writes about the challenges,...

Out Look: Liveposter Delivers Precision DOOH for Rockshore

The campaign uses PML Group’s Liveposter Precision platform to manage the content form one central source

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