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TBWA Wins Creative Account for Denny Owner Pilgrim’s Europe
TBWA Ireland has picked up the creative account for food manufactuter Pilgrim Europe creative account following a competitive pitch.
Irish brands within the Pilgrim portfolio...
The Tenth Man Acquires Hinterland Films
The Tenth Man, the agency and production business founded by former Paddy Power advertising director Ken Robertson, has acquired Hinterland Films for an undisclosed...
Customer Experience Survey Shows Companies Need to Do Better
The tenth annual Irish Customer Experience Report shows that 42% of companies and organisations have seen their overall customer experience (CX) scores fall over...
Opinion: How to Tackle the Bot Problem
Bots are the scourge of the digital advertising ecosystem says Peter Smyth who offers some suggestions about how the industry can tackle to problem...
Out Look: RTÉ Radio 1 Tunes in with Dynamic OOH
OOH’s ability to complement other media is a core strength, and this campaign serves as a prime example of how dynamic content can enhance the effectiveness of a broader media plan.
Avant Money Signals Intent With New Mortgage Campaign from Dynamo
With competition in the Irish mortgage market continuing to intensify following the entry of Avant Money earlier this year, the Spanish-owned financial services company...
DMG Media Showcases Advertising Talent WIth the 40 Under 40 Awards
The best and brightest in Irish advertising were recognised this week at an event hosted by dmg media's head office on Haddington Road.
Over the...
Tickets for Effie Effective Lunch 2024 Now on Sale
With less than two weeks to go to one of the highlights of the advertising and marketing calendar, tickets for IAPI’s Effie Effective Lunch...
Publicis Groupe Opens Up New Brand Commerce Agency in Ireland
Publicis Groupe has opened up a new brand commerce agency called Le Shop in Dublin and London.
The new agency will act as a hub...
Out Look: Multi-Format OOH: Awards Access All Areas
OOH, encompassing both classic and digital, amplifies your campaign’s impact, driving stronger brand engagement and visibility.
