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Indie List Survey Reveals Many Challenges Facing Irish Freelancers

Working longer hours, clients not paying on time and pressure to reduce fees are just some of the challenges freelancers are faced with as...

Opinion: The Importance of Getting Noticed at Moments that Matter

All brands want to get noticed but unless they pay attention to the triggers that are needed to gain mental availability, the brand’s assets...

Now Near Next – The Latest View from OOH

Colum Harmon, marketing director at PML Group, kicks off Now Near Next for 2021, the series that focuses on relevant Out of Home thought...

Hynes Takes Over as Vice President of IAPI

Sean Hynes, creative director with Bonfire,  has been appointed as vice president of IAPI, having served on its creative council since 2018. A former creative...

IPG Mediabrands Picks Up Media Account for The Naked Collective

IPG Mediabrands Ireland has picked up the media buying and planning account for The Naked Collective, the manufacturer of healthy drinks that are sold...

OLIVER Ireland Poised to Grow Workforce by 21% Following Strong 2020

Following a period of strong growth during 2020, during which it  picked up a number of new clients,  OLIVER is expanding its operations with...

ASAI Research Highlights Lack of Trust in Influencer Marketing

New research carried out by the Advertising Standards Authority of Ireland (ASAI) shows that 80% of people believe that digital advertising should be regulated...

Now Near Next – The Latest View from OOH

Colum Harmon, marketing director, PML Group with this week’s view from OOH. H-OOH, H-OOH, H-OOH! 2020 has been a year like no other for the...

Fitzpatrick Appointed as Commercial Director of Communicorp Media

Gillian Fitzpatrick has been appointed as the new commercial director of Communicorp Media. She joins the company from Maximum Media where she was chief...

Irish Adspend Forecast to Rise by 8% in 2021 According to...

Following a difficult 2020, advertising spend across all media formats is forecast to rise by 8% next year to €1.3bn, according to the IPG-owned...

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