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Winners of Inaugural Effie Awards Ireland 2021 Announced

    A total of seven Gold, 12 Silver and 12 Bronze Effies were awarded across 22 categories at the inaugural Effie Awards Ireland 2021 which...

MediaCom Bags FoodMarble as Springboard’s First Irish Account

The GroupM agency MediaCom Ireland has added the health tech company, FoodMarble to its client list following a competitive pitch process. FoodMarble enables users to...

Core Research Shows Pandemic Induced Pressure on People’s Personal Finances

While Irish banks recorded record customer deposits during lockdown in 2020 and into the first quarter of 2021,  36% of people say their household...

Irish Times Rolls Out New Brand Advertising Campaign

The Irish Times has launched a new advertising campaign that highlights its “always on” positioning. The new campaign was created in collaboration with agency partners...

Out Look : The Latest OOH Trends & Developments

Sophie Hamilton, marketing executive, PML Group with this week’s Out Look on Out of Home. Media Views Recent research conducted independently on our behalf by...

Eamon Fitzpatrick to Step Down as MD of IPG Mediabrands

One of the country’s top media professionals Eamon Fitzpatrick is stepping down as managing director of IPG Mediabrands Ireland. Fitzpatrick has been managing director...

Business Post Acquires Red C Research & Marketing for €7m

In one of the biggest developments in the market research industry in years, The Business Post Group has acquired Red C Research & Marketing. Red...

Mindshare Retains Unilever’s Irish Media Business Following Global Review

Following one of the  biggest global media reviews in recent years – estimated to be worth €2.8bn- the GroupM agency Mindshare has retained a...

Opinion: First Party Data and GDPR

With third party cookies on the way out, marketers contemplating the use of first party data strategies will still need to keep data protection...

News Ireland Gets IAB Ireland Gold Standard Certification

News Ireland has become one of just five companies in Ireland to be awarded the Gold Standard certification by the Internet Advertising Bureau Ireland. News...

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