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Posterplan and Wavemaker Partner For Square for OOH Suburban Takeover
Out of Home (OOH) media specialist Posterplan Ireland and media agency Wavemaker have launched a multi-phase OOH campaign for payments platform Square.
The OOH campaign...
Addressable Advertising Offering to Launch in Q4 Says Virgin’s Pat Kiely
Virgin Media is on course to start trialling its new addressable advertising offering by Q4 of 2019, according to Pat Kiely, Managing Director of...
MediaCom Retains Sky Media and Planning Account
Following a comprehensive European-wide review of its media business, MediaCom has retained the Sky media and planning account in Ireland.
MediaCom saw off Zenith and...
Opinion: Does Being Different Matter Anymore?
While understanding your brand’s differentiation points is important, an understanding of the barriers to purchase in the so-called long-tail, should be a major focus...
Pinergy Renews Munster Rugby Sponsorship for Sixth Year Running
The energy company Pinergy is to continue its sponsorship of Munster Rugby for the sixth year in a row. As the official energy partner...
Inflation Concerns Remain Strong in Latest B&A Consumer Confidence Barometer
While there was a slight improvement in consumer confidence, concerns about inflation remain strong according to the latest wave of the B&A Consumer Confidence...
Tourism Ireland Partners with the Guardian to Woo Culturally Curious Travellers
Tourism Ireland has launched a new partnership with the Guardian newspaper in the UK to encourage ‘culturally curious’ travellers in Britain to consider a...
Media Awards 2017: Core Media Wins Agency Network of the Year
Core Media was once again named Agency Network of the Year at the Media Awards 2017.
Sponsored by DMG Media, the Agency Network of the...
MII to Deliver Sponsorship Introduction Course with Peter Raymond
The Marketing Institute of Ireland (MII) is organising a two-day introduction to sponsorship course for marketers and communications professionals.
The course will be delivered by...
Boys and Girls Team up With Amnesty International for Syrian Campaign
Boys and Girls has teamed up with creative industry talent in powerful new Amnesty International campaign focusing on tragedy that has unfolded in Syria...