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Opinion: The End of the Cookie World as We Know It
It’s been a long time coming but next year Google will finally phase out third party cookies...
Opinion: Will You Pay to Play?
Increasingly, consumers are being confronted by social media platforms with new paid-for-subscription offerings, often in return for...
Research Shows Advertising Fails to Reflect Changing Family Dynamics
New research carried out by creative agency Folk Wunderman Thompson has highlighted the need for Irish brands...
Opinion: Creating a Culture of Effectiveness
Fresh from their success at last week’s Effie Ireland Awards, where Core picked up eight awards, including...
Opinion: Get Ready to Sleigh the Season With OOH
With Christmas just around the corner and consumer behavior poised for a seasonal change as we count...
IMJ FEATURES
Opinion: Live Sport Gives Broadcasters a Sporting Chance
With Irish eyes focused firmly on Ireland’s final group match against Scotland in the Rugby World Cup,...
Opinion: TikTok Makes its Presence Felt But Google Still Dominates
The world of search is changing. Once dominated by Google, developments in AI and the growing footprint...
New IRS+ Research Sheds New Light on Jackeens Vs Culchies Trope
New research from the independent media sales agency IRS+ casts a new light on some of the...
Opinion: How Brands Can Crack the Code to Festival Success
On the eve of the Electric Picnic in Stradbally, Niall Brennan, account director with B&A offers some...
IMJ FEATURES
Opinion: We Need to Unlock Growth for Ireland’s SMEs
Irish SMEs are the backbone of the economy yet when it comes to supporting their marketing ambitions,...
Research Shows Normal People and Ad People are Very Different
People working in advertising have completely different media consumption habits to normal people, something which the industry...
Research: It’s Life Jim, But Not as We Know It!
Luke Reaper, managing director of B&A looks at some of the key findings of its latest TechScape...
MOST POPULAR
10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
LATEST CAMPAIGNS
Javelin Talks Consent in New Campaign for Department of Justice
Javelin has launched a new national awareness raising campaign on the topic of sexual consent on behalf of the Department of Justice.
The campaign aims...
Mr Tayto Saves Christmas and Santa in New Campaign from Publicis...
Publicis Dublin has created a new Christmas campaign for the iconic Irish crisp brand Tayto.
The new campaign is Tayto’s first ever Christmas campaign to...
