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Opinion: Visibility Is the Metric That Matters Most Now
As AI Overviews, paid search and conversational platforms absorb more of the customer journey, organic traffic is...
Opinion: Consumers are Entering September With Intention
As September approaches, Irish consumers are returning to routine with a more deliberate mindset, prioritising value, planning...
Opinion: What is Really Driving Effective OOH Advertising
The latest research from Talon Ireland's Pulse Brand Tracker for the first half of 2026 unearths some...
Digital Audio Reaches Scale but Advertising Spend Still Lags
With the Irish digital audio market now estimated to be worth in excess of €30m a year,...
Opinion: The Key Takeaways from Google Marketing Live 2026
With digital advertising now moving beyond traditional keywords into the realm of AI, brands that have strong...
IMJ FEATURES
The Reminder Effect: Memory Meets the Moment
OOH’s reminder role becomes most valuable when memory meets the moment, close to the brand, the occasion or the decision.
The Reminder Effect: Keeping Brands in Mind
OOH’s reminder role is not just about being seen again. It is about keeping brands visible, familiar and easier to bring back to mind when the message becomes relevant.
Opinion: What Agencies and Marketers Need to Know About the EU AI Act
From August 2026, new EU transparency obligations kick in that will affect every marketing and communications team...
Opinion: Paying Attention to Digital Out of Home Advertising
The steady growth in Digital Out of Home advertising comes on the back of sustained investment, more...
IMJ FEATURES
Opinion: The Good, the Bad and the Ugly of Branded Podcasts
The Irish digital audio market is wide open for good quality branded podcasts. The problem is there’s...
Opinion: Meta is About to Become the World’s Biggest Advertising Platform
While it has had its fair share of problems down through the years, Meta is on course...
Opinion: YouTube Advertisers Hit The Big Screen
For years, digital marketing treated YouTube as a mobile-first platform built for short-form content within a fast-paced,...
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10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
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Jacob’s Launches New ‘Bakes It Better’ Platform with Boys + Girls
Jacob’s has launched a new brand platform, “Bakes It Better,” created by Boys + Girls and built around the realities, frustrations and humour of...
National Lottery Launches ‘You’ll See The Signs’ Campaign with Folk VML
00:00:20
Folk VML has launched a new campaign for the National Lottery to support the biggest changes to Lotto in eight years, including improved jackpot...
