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Embracing the Partnership Approach
How do you create the perfect agency/client relationship? Niamh Twyford, who has worked for a number of...
Demographics only Scratch the Surface
As marketers, we like to think that we see our audiences, says Valerie Popeck. Past the restrictions...
GDPR and Advertising – the Impact So Far
“Privacy means people know what they’re signing up for – in plain English, and repeatedly” - Steve Jobs,...
If You Love Them, Let Them Go… … and then Give Them a Reason...
We live in an age of more and more choice and, increasingly, an expectation that shopping around...
Opinion: Media and Advertising Through the Lens of a TY Student
In the final series of articles written by Transition Year students who have spent time working with...
IMJ FEATURES
Looking Beyond the Logo
Vanessa Fay explains how ‘Feeling, Thinking and Creating’ are Key to Successful Brand Development
Branding is not just...
Bridging the Video Gap in 2019
With more and more advertising budgets being invested in video, brands need to be mindful of the...
What Will 2019 Bring?
OLIVER Ireland CEO Mark McCann gazes into his crystal ball to predict what 2019 has in store...
Opinion: Advertising & Media Through the Lens of a 16-Year Old
Want to know how a typical 16-year old views the media and advertising industry? Ruby Cullinan, a...
IMJ FEATURES
The Changing Face of the Media Landscape
What does it mean for brands, asks Cathal O’Reilly?
Almost ten years ago, I sat in a crowded...
It’s All About the Impact
OOH has the ability deliver meaningful impact in a way that other media simply can’t, writes Antoinette...
The Great Outdoors Renaissance
The creativity prompted by an increasingly sophisticated canvas continues to drive growth in the out of home...
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10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
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Game On for Vodafone Ireland’s Rugby World Cup Campaign
As the build-up to next month's Rugby Wold Cup in Japan gathers momentum, Vodafone Ireland has unveiled the latest iteration of its ‘Everyone In’...
Guinness Made of More Campaign Highlights Female Rugby Pioneers
As the countdown to the Rugby World Cup in Japan continues, Guinness has released the latest instalment of its Made of More campaign with...
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