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Opinion: Help – Not Judgement – For Young Adults Please
The pandemic has been best described as a “collective trauma” yet when we look at its impact...
Christmas is Coming But it Will Be Different According to Core Research
With Christmas almost upon us, 68% of people plan to do less or no indoor socialising during...
Core Research Shows 67% of People Happy With their County Restriction Levels
With county-by-county lockdowns and restrictions now part of the Government’s strategy of dealing with the ongoing Covid-19...
Opinion: The Lessons of History Need to be Heeded
Stuart Fogarty, the author of a forthcoming book on the advertising industry, argues that the industry can...
Shaping Ireland’s Future: Five Big Insights from B&A
In the latest wave of research for its series of Shaping Ireland’s Future reports, B&A looks at...
IMJ FEATURES
Opinion: The Very Long Road to Recovery
The indications from tracking we are running for clients is that it could be a very long...
Opinion: Lockdown Lessons from a Summer of Learning
It’s been a busy few months for the Marketing Institute of Ireland (MII) with a number of...
Majority of People Want 2km Restriction Limit Lifted According to Core Research
The latest wave of Covid-19 research from Core shows that 59% of people would like to be...
Opinion: The Case for Making More Distractions
At a time of profound uncertainty when people are getting by on a daily basis, there is...
Cracking the code
My university days were spent dreaming up killer campaigns. I’d mentally improve upon every ad I saw,...
Adland Embraces Home Sweet Home
With most of adland currently working from home for the foreseeable future, Deirdre Waldron, CEO of TBWADublin...
The Veritable Attention Grabber & Teller of Great (Brand) Stories
It’s noisy out there. Brands are jostling for space in a marketplace more crowded than ever before....
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10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
LATEST CAMPAIGNS
An Post Invokes the Power of Memories in New Christmas Campaign
Folk Wunderman Thompson has rolled out a new festive campaign for An Post. Called ‘Make a Memory,’ the campaign tells the story of how...
Javelin Launches New Campaign for Toyota’s New Generation Yaris Hybrid
Javelin has launched a new campaign to help promote and reposition the new self-charging hybrid Toyota Yaris as an “exciting, stylish, and sustainable choice...
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