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Let’s Go Shopping!

Retailers involved in the FMCG space need to look at how they can get more shoppers to spend while at the same time saving,...

Rehab, Abortion & Digital Spoofery

As always, there’s lots of spoofing going on in the digital world as the recent controversies surrounding Cambridge Analytica and the UK rehab clinics...

It’s All About the Brand Experience

In an age where consumers are fickle and brands often find it hard to gain meaningful cut-through, the brand experience they give customers has...

Texas Takeaways

Fresh from his recent travels to Texas to attend the annual SXSW conference, Sean Earley shares some his key takeaways from this year’s event. Last...

In Voice We Search

It’s only a matter of time before we are using voice search to look for a restaurant, book a flight or order groceries online,...

The Next Frontier for Radio

At a time when brand safety is a critical consideration for advertisers online, digital audio stands apart as it offers a premium, brand-safe environment,...

Experience Counts

If content is king, then it had better make room on the throne for the branded experience, writes Barry Muldowney. The events business has evolved...

A Good Alternative to Facebook

  With marketers reviewing their Facebook strategies following its recent decision to tweak its algorithms, LinkedIn is proving to be an increasingly popular platform for...

Digital Continues to Lure Marketers

Irish marketers will invest more in 2018, with digital channels being the main beneficiaries according to the latest Marketing Sentiment Survey carried out by...

The New Internet King

For a long time publishers thought that content is where the money lies online but  with the explosion of data and artificial intelligence it...

Transforming the Way We Work

Customer Experience is no longer an afterthought, it’s the first thought as Epsilon’s Linda O’Connor explains. Customer Experience is the new competitive battlefield. Nowadays companies...

The Big Trends for 2018

As the digital and search marketing industry changes quickly, 2018 will be no different. New trends will continue to shake up the marketplace so...

You Can’t Woo Them All

Your brand’s website should let potential customers get a feel for what your brand is all about and, believe it or not, if it...

10 Trends to Watch in Marcomms

From convergence and integration right through to a brand’s reputation and influencer marketing, Michael O’Keeffe, CEO of Teneo PSG looks at 10 trends that...

The Gift That Keeps On Giving

Prize promotions are as old as the hills. From cereal-box toys to Caribbean holidays, the idea of driving sales and engagement through prizes and...

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Pundit Arena Signs Content Partnership Deal with The Open

The online sports media platform Pundit Arena is to partner with The 148th Open golf tournament which will take place at Royal Portrush Golf...

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