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Interview: Businesses Will Always Need to Understand How Real People Behave
As clients demand clearer commercial returns and AI changes how insight is delivered, RED C managing director...
Opinion: Before You Do Anything With AI, Do This
Before brands invest in AI, they need to get their content in order. For it to work,...
Opinion: Breaking Beige
Too many media plans rely on imagined customers and broad demographic labels, producing similar strategies that struggle...
Opinion: Christmas Has Entered the Conversation
With Christmas a little over two months away, consumers already know who they’re buying for. Some are...
Opinion: Google Has Quietly Started Grading Your Website for Robots
Is your brand’s website prepared for how AI-powered search engines discover, interpret, and recommend content? Well then...
IMJ FEATURES
Opinion: Visibility Is the Metric That Matters Most Now
As AI Overviews, paid search and conversational platforms absorb more of the customer journey, organic traffic is...
Opinion: Consumers are Entering September With Intention
As September approaches, Irish consumers are returning to routine with a more deliberate mindset, prioritising value, planning...
Opinion: What is Really Driving Effective OOH Advertising
The latest research from Talon Ireland's Pulse Brand Tracker for the first half of 2026 unearths some...
Digital Audio Reaches Scale but Advertising Spend Still Lags
With the Irish digital audio market now estimated to be worth in excess of €30m a year,...
IMJ FEATURES
Opinion: Cannesmaxing with Thinkhouse’s Jane McDaid
The first time I went to the Cannes Lions Festival of Creativity was over 12 years ago....
The Reminder Effect: Memory Meets the Moment
OOH’s reminder role becomes most valuable when memory meets the moment, close to the brand, the occasion or the decision.
The Reminder Effect: Keeping Brands in Mind
OOH’s reminder role is not just about being seen again. It is about keeping brands visible, familiar and easier to bring back to mind when the message becomes relevant.
MOST POPULAR
10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
LATEST CAMPAIGNS
TFI Launches Staff Respect Campaign with Connelly Partners
With incidences of abusive behaviours against frontline staff working for public transport companies on the increase, Transport for Ireland (TFI), the National Transport Authority...
Beamish Launches ‘The Grander Stretch’ with The Public House
00:00:15
The Heineken-owned Beamish stout has launched a campaign offering consumers the chance to claim a free pint after sunset, turning the arrival of darker...
