Features

Retailers involved in the FMCG space need to look at how they can get more shoppers to spend while at the same time saving,...

As always, there’s lots of spoofing going on in the digital world as the recent controversies surrounding Cambridge Analytica and the UK rehab clinics...

In an age where consumers are fickle and brands often find it hard to gain meaningful cut-through, the brand experience they give customers has...

Fresh from his recent travels to Texas to attend the annual SXSW conference, Sean Earley shares some his key takeaways from this year’s event. Last...

It’s only a matter of time before we are using voice search to look for a restaurant, book a flight or order groceries online,...

At a time when brand safety is a critical consideration for advertisers online, digital audio stands apart as it offers a premium, brand-safe environment,...

If content is king, then it had better make room on the throne for the branded experience, writes Barry Muldowney. The events business has evolved...

  With marketers reviewing their Facebook strategies following its recent decision to tweak its algorithms, LinkedIn is proving to be an increasingly popular platform for...

Irish marketers will invest more in 2018, with digital channels being the main beneficiaries according to the latest Marketing Sentiment Survey carried out by...

For a long time publishers thought that content is where the money lies online but  with the explosion of data and artificial intelligence it...

Customer Experience is no longer an afterthought, it’s the first thought as Epsilon’s Linda O’Connor explains. Customer Experience is the new competitive battlefield. Nowadays companies...

As the digital and search marketing industry changes quickly, 2018 will be no different. New trends will continue to shake up the marketplace so...

Your brand’s website should let potential customers get a feel for what your brand is all about and, believe it or not, if it...

From convergence and integration right through to a brand’s reputation and influencer marketing, Michael O’Keeffe, CEO of Teneo PSG looks at 10 trends that...

Prize promotions are as old as the hills. From cereal-box toys to Caribbean holidays, the idea of driving sales and engagement through prizes and...