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Reframing Retail Media: A (Shopping) Centre of Activity
The blend of retail and recreation matters for advertisers. It creates an environment where people are not just present, they’re engaged.”
Opinion: The Future of Social Video
Last week, Wolfgang Digital hosted a client summer soirée accompanied by a presentation on the future of...
Reframing Retail Media: Making the Moment Matter
Relevance is a multiplier. When creative aligns with environment, mindset, or moment, it doesn’t just stand out but resonates.
Opinion: Jane McDaid’s Week in Cannes
Fresh from her travels to the south of France last week, Jane McDaid writes about the week-long...
Reframing Retail Media: Influence Starts Before the Aisle
When Retail Media is planned as a journey rather than a single touchpoint, it earns attention differently.
IMJ FEATURES
Opinion: The Marketing Opportunity in Supporting Youthful Joy
Brands need to do more to help children, particularly “tweens” to be children rather than forcing them...
Opinion: How Brands Can Show Up on YouTube
Twenty years after it first launched, YouTube is the most visited video platform in the world and...
Opinion: Opportunities Abound for Irish Media Owners
While the latest digital ad spend report from IAB Ireland shows that companies like Meta and Google...
Opinion: Where is All My AI Traffic?
Although it’s still early days, Open AI’s ChatGPT has the potential to become your brand’s next big...
IMJ FEATURES
Opinion: How to Win Summer in 10 Seconds
Kicking off the first in a series of “How To” reports that will delve into Programmatic OOH,...
Opinion: There’s a Problem with Effective Advertising
While measurements like reach and engagement can be useful, effective advertising needs to be judged on the...
Opinion: An Effectiveness Relaunch by Talon
Caroline Decourcy, discusses the changes Talon is making to its Effectiveness Unit and what advertisers can expect.
In...
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10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
LATEST CAMPAIGNS
The Public House Says Yep to New Campaign for 48 Mobile
The integrated through the line campaign is called “Yep’, is designed to cut through the noise in a hyper-competitive and cluttered mobile market by...
Joe Duffy Channels His Inner Private Eye in New Campaign for...
He may only have left RTÉ recently but Joe Duffy, one of the top Irish broadcasters over the last 25 years has returned to...
