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FEATURES
The Big Picture – Turning Cities into Movie Trailers
Film Releases on OOH - Reaching Audiences in the Real World.
2026 is emerging as a massive year...
Opinion: Why I Don’t Want to be an Expert in Your Business
The idea that creative advertising agencies should be experts in their client’s business and industry is not...
Opinion: Will the FIFA World Cup Become a Game of 4 Halves?
Following on from last week’s column on the evolution of stadia advertising, Oliver’s Gareth Irvine asks whether...
Opinion: Troy, Triumph and Disaster
The Republic of Ireland may not be heading to the World Cup this Summer, but the highs...
Opinion: From Painted Planks to Programmatic Super Power
Pitch-side advertising has moved far beyond painted boards to become dynamic channels that blend brand building with...
IMJ FEATURES
Opinion: Agencies and Clients Deserve a Better Pitch Process
Having spent years running a number of successful agencies in Ireland and the Middle East- in addition...
Opinion: Network Brands and How AI Shifts Power to the Edges
The last two network revolutions empowered people to have a voice, communicate with each other, create their...
Opinion: Understanding Ireland’s Trust Moment
Trust is slow to build and quick to erode. It can only be built through consistent action,...
Opinion: Why Trust is the Central Issue in Journalism Today
Misinformation and disinformation, AI slop and extremist content are just some of the problems polluting the daily...
IMJ FEATURES
Opinion: The Tide is Turning on Aspirational Marketing
Aspiration is part of being human, but the way it shows up in culture changes. And the...
Opinion: Great Expectations for Programmatic OOH
The time for talking is now over and 2026 will be the year that Programmatic OOH starts...
IMPACT Award Winners 2026
Aaron Poole, Marketing Insights Manager, PML Group with IMPACT Award Winners 2026
In Out Look this week...
MOST POPULAR
10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
LATEST CAMPAIGNS
Ardmore Uses OOH to Power Phoenix Energy Marathon
The Belfast-based Ardmore launched a dynamic out-of-home campaign for Phoenix Energy to amplify the company’s title sponsorship of the recent Belfast Marathon.
The campaign, which...
Allianz “Seat-Belters” Campaign Yields Impressive Metrics One Year Later
A year on from launch of its “Seat Belters” campaign, Allianz Ireland has revealed data that strongly makes the case for how music can...
