FEATURES
Opinion: Opportunities to Create Real and Sustainable Growth
Most brands and businesses are not recognising the strategic value of experience design, choosing instead to simply...
Opinion: Welcome to the Age of Cynicism
In the 12th edition of our Meaningful Brands survey, Havas Village Dublin has found that Irish consumers...
Opinion: Rethinking the Value Exchange with First Party Data
With third party cookies getting a stay of execution by Google until 2023, the advertising and media...
Opinion: Discovering the Future of Online Shopping
Following a year of dramatic growth in the online economy, ‘discovery commerce’ is well on the way...
Pandemic Has Been Good for B2B Marketers
Ireland’s B2B marketing sector has benefited positively from the pandemic overall according to a new report, published...
IMJ FEATURES
The Power of News Brands Takes Centre Stage at Engage Conference
Over 300 marketers, planners, strategists, journalists, and publishers attended the NewsBrands Engage virtual conference which took place...
Opinion: The Role of Creativity in Business Today
Creativity will be one of the defining factors for success in business. Because of this we need...
Core Research Shows Irish People are More Concerned About Mental Health
With the global pandemic leading to a surge in mental health problems across the world, 79% of...
Opinion: Never Waste a Good (Or Bad) Crisis
Now is the time for businesses to take a long and hard look at where they want...
Irish Sponsorship Market Set for a 7% Rebound in 2021
The Irish sponsorship market is poised for a return to growth this year following an unprecedented decline...
COVID-19 Pandemic Dominates Core Cultural Index for 2020
COVID-19-related stories dominated the news agenda for 2020 according the end-of-year Core Cultural Index report which sought...
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10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
LATEST CAMPAIGNS
New RSA Campaign Highlights Vulnerability of Older Pedestrians
The Road Safety Authority (RSA) has launched a new campaign highlighting the vulnerability of older pedestrians on our roads and the importance of keeping...
Daniel O’Donnell Sings the Praises of Gallaghers Bakehouse in New Campaign
Donegal’s favourite son and crooner Daniel O’Donnell has teamed up with Gallaghers Bakehouse on a new national campaign for its handcrafted sourdough breads.
Called Bread Made...
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