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Opinion: Christmas Has Entered the Conversation
With Christmas a little over two months away, consumers already know who they’re buying for. Some are...
Opinion: Google Has Quietly Started Grading Your Website for Robots
Is your brand’s website prepared for how AI-powered search engines discover, interpret, and recommend content? Well then...
Opinion: What Irish Consumers are Really Doing During Midterm
With the nation's children now back in school after the summer holidays, it's only a few weeks...
Opinion: The Double Life of a Brand
At a time when many advertising folk have jumped from advertising into consultancy roles with the so-called...
Opinion: Visibility Is the Metric That Matters Most Now
As AI Overviews, paid search and conversational platforms absorb more of the customer journey, organic traffic is...
IMJ FEATURES
Digital Audio Reaches Scale but Advertising Spend Still Lags
With the Irish digital audio market now estimated to be worth in excess of €30m a year,...
Opinion: The Key Takeaways from Google Marketing Live 2026
With digital advertising now moving beyond traditional keywords into the realm of AI, brands that have strong...
The Reminder Effect: Making Memory Easy to Find
OOH’s reminder role works hardest when brand, message and creative cues are clear enough to be recognised quickly.
Opinion: Cannesmaxing with Thinkhouse’s Jane McDaid
The first time I went to the Cannes Lions Festival of Creativity was over 12 years ago....
IMJ FEATURES
Opinion: What Agencies and Marketers Need to Know About the EU AI Act
From August 2026, new EU transparency obligations kick in that will affect every marketing and communications team...
Opinion: Paying Attention to Digital Out of Home Advertising
The steady growth in Digital Out of Home advertising comes on the back of sustained investment, more...
Opinion: Lottery Campaign Continues to Divide Opinion in Adland
There is nothing quite like a controversy to get the advertising industry up in arms. An ad...
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10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
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Irish Red Cross Launches ‘A Million Minutes’ Campaign with OLIVER Ireland
The Irish Red Cross has launched a national fundraising and awareness campaign developed by OLIVER Ireland, asking people to turn the extra hour gained...
Boys+Girls Rolls Out ‘Namaste’ in Latest Jacobs Campaign
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Boys+Girls has rolled out another new campaign for the Valeo Foods-owned Jacob’s as part of the company’s “Bakes it Better” platform which was created...
