FEATURES
Opinion: Programmatic OOH Advertising Takes Off
It may have taken some time to take off but now that it is well and truly...
Opinion: The Pros and Cons of Viral Advertising & Marketing
Used properly, viral marketing and advertising can reap many rewards for your brand, writes Ian McGrath.
When did...
Opinion: The Top 5 Must Haves for Effective Marketing
Bryan Cox outlines the five key essentials marketers need to know about creating effective marketing strategies.
As marketers,...
Opinion: How Brands Can Create Engaging & Entertaining Video Content
With an algorithmic shift to entertainment-based content on social platforms, it’s time for brands to rethink how...
Opinion: Google’s Cookie Plans Crumble
Five years after it first indicated that it was doing away with third-party cookies, Google has done...
IMJ FEATURES
Opinion: Delivering Audio Advertising’s True Potential
Despite the fact that 90% of the population listen to radio every week and radio advertising revenues...
Opinion: Diverse Minds Change the World
Six months on from the announcement that BBDO Dublin and TBWADublin were merging, Deirdre Waldron, CEO of...
Opinion: What I Think About When I Think About Brands
Dave Tallon examines some of the common denominators when it comes to creating good brands.
Look, full disclosure,...
Opinion: In Defence of Freelancers
Peter McPartlin, co-founder of the Indie List, replies to Steve Connelly who penned an opinion piece about...
IMJ FEATURES
Opinion: Agencies Bring More to the Party than Freelancers
When it comes to a choice between a freelancer or an integrated agency, brands need to weigh...
Opinion: Advertisers Searching For Answers with Artificial Intelligence
Artificial intelligence will definitely shake up the advertising market but how will it impact on the all-important...
Opinion: It’s All About Positioning and Proposition
It’s easy to get distracted by the latest new platform or digital development and forget about what’s...
MOST POPULAR
10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
LATEST CAMPAIGNS
Sky Mobile Signs Roy Keane to Front TV Ad for New...
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Former Manchester United and Republic of Ireland football legend, Roy Keane is the face of a new brand campaign from the recently launched Sky...
Javelin Tackles ED Sensitivities With New Campaign for Sidena
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The Dublin-based agency Javelin has created a new campaign for Sidena, an over-the-counter treatment for erectile dysfunction (ED) in men.
Sidena is manufactured by Rowex...
