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Opinion: The Key Takeaways from Google Marketing Live 2026
With digital advertising now moving beyond traditional keywords into the realm of AI, brands that have strong...
The Reminder Effect: Making Memory Easy to Find
OOH’s reminder role works hardest when brand, message and creative cues are clear enough to be recognised quickly.
Opinion: Cannesmaxing with Thinkhouse’s Jane McDaid
The first time I went to the Cannes Lions Festival of Creativity was over 12 years ago....
The Reminder Effect: Memory Meets the Moment
OOH’s reminder role becomes most valuable when memory meets the moment, close to the brand, the occasion or the decision.
The Reminder Effect: Keeping Brands in Mind
OOH’s reminder role is not just about being seen again. It is about keeping brands visible, familiar and easier to bring back to mind when the message becomes relevant.
IMJ FEATURES
Opinion: Lottery Campaign Continues to Divide Opinion in Adland
There is nothing quite like a controversy to get the advertising industry up in arms. An ad...
Interview: Buymedia Surfs the AI Wave with Expansion Plans Ahead
“With AI already making significant inroads into the advertising and media industry, one Irish company is banking...
Opinion: The Good, the Bad and the Ugly of Branded Podcasts
The Irish digital audio market is wide open for good quality branded podcasts. The problem is there’s...
Opinion: Meta is About to Become the World’s Biggest Advertising Platform
While it has had its fair share of problems down through the years, Meta is on course...
IMJ FEATURES
Opinion: The Most Expensive Thing in Marketing isn’t Media, It’s Your Agency Model
Marketing as a Service is the operating model shift Irish CMOs cannot ignore, writes Graham Kinsella, Director,...
Opinion: What AI Says About Your Brand and Why it Matters
As AI platforms reshape brand search, Catrióna Campbell warns that optimising for AI answers is futile without...
Opinion: How Brands Should Tap into Ireland’s Cultural Renaissance
While Ireland continues to undergo a cultural renaissance on the global stage, brands should resist the temptation...
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10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
LATEST CAMPAIGNS
Re-turn and Boys+Girls Launch New ‘Re-turn It Right’ Campaign
00:00:30
Re-turn has launched a new advertising campaign encouraging people to donate empty cans and bottles through its network of orange collection bins.
Created by Boys+Girls,...
Banjoman Rolls Out Powerful Campaign for RNLI
00:02:20
With water safety a key priority during the current heatwave, the RNLI has launched a new water safety campaign, in partnership with the GAA,...
