Core Research Shows Irish People are More Concerned About Mental Health
With the global pandemic leading to a surge in mental health problems across the world, 79% of...
Opinion: History in the Making or History Repeating Itself?
Whether we know it or not, we are facing the dawn of a new age after 11...
Opinion: Local Radio Set to Become Louder in 2021
The power of local radio was clearly evident during the lockdowns of 2020 and this is only...
Opinion: Never Waste a Good (Or Bad) Crisis
Now is the time for businesses to take a long and hard look at where they want...
Irish Sponsorship Market Set for a 7% Rebound in 2021
The Irish sponsorship market is poised for a return to growth this year following an unprecedented decline...
Opinion: Diversifying the Consumer Voice Within Market Research
The multinational and multicultural makeup of Irish society must be reflected within all marketing disciplines including market...
Opinion: Help – Not Judgement – For Young Adults Please
The pandemic has been best described as a “collective trauma” yet when we look at its impact...
Christmas is Coming But it Will Be Different According to Core Research
With Christmas almost upon us, 68% of people plan to do less or no indoor socialising during...
Core Research Shows 67% of People Happy With their County Restriction Levels
With county-by-county lockdowns and restrictions now part of the Government’s strategy of dealing with the ongoing Covid-19...
Opinion: Change is Gonna Come…..But What Will it Look Like?
Change has always been a constant in the marketing communications world. But as the business world faces...
Research Shows Newspapers Played an Effective Role in Delivering Covid-19 Messaging
New research has shown that newspapers play a highly effective role in delivering timely and complex Covid-19...
Opinion: The Very Long Road to Recovery
The indications from tracking we are running for clients is that it could be a very long...