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Opinion: The Very Long Road to Recovery
The indications from tracking we are running for clients is that it could be a very long...
Opinion: Lockdown Lessons from a Summer of Learning
It’s been a busy few months for the Marketing Institute of Ireland (MII) with a number of...
Majority of People Want 2km Restriction Limit Lifted According to Core Research
The latest wave of Covid-19 research from Core shows that 59% of people would like to be...
Opinion: The Case for Making More Distractions
At a time of profound uncertainty when people are getting by on a daily basis, there is...
Opinion: Spending on Advertising Now Will Reap Dividends for Brands
With media consumption habits on the increase during the Covid-19 crisis, Richard Colwell of Red C makes...
IMJ FEATURES
Adland Embraces Home Sweet Home
With most of adland currently working from home for the foreseeable future, Deirdre Waldron, CEO of TBWADublin...
The Veritable Attention Grabber & Teller of Great (Brand) Stories
It’s noisy out there. Brands are jostling for space in a marketplace more crowded than ever before....
Full-Frontal Financials Needed
Transparency in the world of media buying and planning has been a big issue internationally over the...
Stereotyping is Easy, so it’s time we worked harder!
Across the Irish Sea during the summer, while a certain political issue was making little headway and...
Ctrl Alt Delete
Media audits have become a thorny issue in the advertising world and now it’s time to hit...
When Agencies Go Green
Ronan Traynor discusses how the environmental crisis is making us do better.
It was far more work than...
A Live TV Health Check
Cotard delusion, also known as Cotard’s syndrome, is a rare mental disorder in which the affected person...
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10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
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RTÉ Launches New Campaign to Highlight the Importance of Truth
RTÉ has launched a new advertising campaign that aims to highlight the importance of truth and accurately sourced news. The campaign, which is called...
The Public House and Jameson “Ask a few Mates” for a...
During the height of pandemic restrictions, freelance artists were hit especially hard. So The Public House and Jameson saw an opportunity to reach out...
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