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The Veritable Attention Grabber & Teller of Great (Brand) Stories
It’s noisy out there. Brands are jostling for space in a marketplace more crowded than ever before....
Full-Frontal Financials Needed
Transparency in the world of media buying and planning has been a big issue internationally over the...
Stereotyping is Easy, so it’s time we worked harder!
Across the Irish Sea during the summer, while a certain political issue was making little headway and...
A Growth Story
Conor Murphy provides some insights for ambitious organisations.
Luke Donald is a professional golfer. In 2009 his career...
A Live TV Health Check
Cotard delusion, also known as Cotard’s syndrome, is a rare mental disorder in which the affected person...
IMJ FEATURES
Shopper Marketing 2.0
Jane Casey shares Three Ways to Fuse Experiential & Digital and Supercharge Your Shopper Marketing.
It seems that...
LUSH: Anti-social or simply smart?
Lush, a cosmetics company renowned for its ethical stances, caused quite a stir last month when it...
A Diverse, Inclusive & Multi-faceted Agenda
IAPI have been pursuing a strategic D&I agenda for the past number of years and this year,...
Why do Advertisers Continue to Invest in Facebook?
“Far too much of the intellectual firepower of our industry is being spent on fixing problems versus...
IMJ FEATURES
Why Nothing Beats Radio
Tuesday June 30th 2015. I closed the door of my iRadio office and sat back in my...
Embracing the Partnership Approach
How do you create the perfect agency/client relationship? Niamh Twyford, who has worked for a number of...
Demographics only Scratch the Surface
As marketers, we like to think that we see our audiences, says Valerie Popeck. Past the restrictions...
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10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
LATEST CAMPAIGNS
Havas Launches New Campaign for Epilepsy Ireland
To mark International Epilepsy Day 2020, Havas has launched a new campaign for Epilepsy Ireland.
The campaign depicts a heightened version of the myths surrounding...
Ad of the Week in Association with AdSmart from Sky: Thinkhouse...
The Dublin-based agency Thinkhouse has created a new campaign for Barry’s Tea, the brand’s first major campaign in three years.
Thinkhouse picked up the creative...
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