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The New Breed of Post-Apocalyptic Youth
It’s tough being young in 2018. Peer pressure, shrinking disposable incomes and the casualization of work are...
Back to Normal? Not Likely
As the debate about the future of advertising and agencies continues to play out, Adrian Fitz-Simon, Creative...
The Science Behind What’s Next
A transparent and actionable audience measurement tool for digital media provides reassurance and valuable insights to both...
What’s Next for Facebook Advertising?
With ad impressions dropping by as much as 75% year-on-year and the cost of advertising skyrocketing by...
IMJ FEATURES
RTÉ Looks to the Future
RTÉ’s Group Head of Commercial Geraldine O’Leary talks to John McGee about the many challenges and opportunities...
Demystifying Behavioural Science
Because it helps us understand how consumers behave and respond, Behavioural Science continues to play an important...
Marketing’s Big Rural Challenge
Many brands are obsessed with targeting urban audiences, particularly those who live in Dublin. But beyond the...
Let’s Go Shopping!
Retailers involved in the FMCG space need to look at how they can get more shoppers to...
IMJ FEATURES
Rehab, Abortion & Digital Spoofery
As always, there’s lots of spoofing going on in the digital world as the recent controversies surrounding...
It’s All About the Brand Experience
In an age where consumers are fickle and brands often find it hard to gain meaningful cut-through,...
Texas Takeaways
Fresh from his recent travels to Texas to attend the annual SXSW conference, Sean Earley shares some...
In Voice We Search
It’s only a matter of time before we are using voice search to look for a restaurant,...
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10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
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Ad of the Week: Sherry FitzGerald
In the Company of Huskies team up with Sherry FitzGerald to launch the property agents’ new brand platform and innovative technology offering.
Ireland's largest property...
Local Stories from Ireland’s Ancient East
Ireland’s Ancient East is a brand that is synonymous with history/ancient/tradition – We were tasked with creating a new strategy to enhance the Tourism market for...
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