FEATURES
Making Brands Matter in a Fragmented World
Global research conducted by Ogilvy this year indicates that less that 1/5 of
client leaders report that they...
The View From the Client
The advertising industry is changing but perhaps not at the pace many clients would like. So, what...
Diversity – Your Right, Or Just Right?
The advertising industry spends a lot of time preaching about how their clients need to transform their...
Developing the Right Agency-Client Relationship
Creating the right environment in which clients and their agencies can develop a mutually beneficial relationship has...
Faux-Thenticity: Time For Brands To Get Real
Act like a human. It doesn’t sound so hard but for brands (and Mark Zuckerberg) acting like a...
IMJ FEATURES
Getting the Magic from the Machine
Implosion, acquisition and reinvention are very much on the cards for adland, writes Brian Leonard.
I think we...
Evolution Not Revolution
The advertising industry has always been about challenging convention and embracing change. It’s called evolution, writes Ian...
To Protect & Ad Serve
Mary Corcoran, ad operations manager, RTÉ Media Sales discusses RTÉ’s approach to ensuring brand safety for their...
It’s About Humans, Not Robots
While marketers may be swimming in seas of data, they should never lose sight of the power...
IMJ FEATURES
It’s About Humans, Not Robots
While marketers may be swimming in seas of data, they should never lose sight of the power...
In VOD We Trust
It may have got off to a slow start but by 2020, online video is expected to...
Creating Stand-out Experiences
With more and more brands looking at creating live brand experiences for consumers, the Dublin-headquartered company Verve...
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