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The Veritable Attention Grabber & Teller of Great (Brand) Stories
It’s noisy out there. Brands are jostling for space in a marketplace more crowded than ever before....
Full-Frontal Financials Needed
Transparency in the world of media buying and planning has been a big issue internationally over the...
Stereotyping is Easy, so it’s time we worked harder!
Across the Irish Sea during the summer, while a certain political issue was making little headway and...
A Growth Story
Conor Murphy provides some insights for ambitious organisations.
Luke Donald is a professional golfer. In 2009 his career...
A Live TV Health Check
Cotard delusion, also known as Cotard’s syndrome, is a rare mental disorder in which the affected person...
IMJ FEATURES
The Human Touch
What is key to a great service? A chance meeting with an interestingly familiar Irish business figure...
Shopper Marketing 2.0
Jane Casey shares Three Ways to Fuse Experiential & Digital and Supercharge Your Shopper Marketing.
It seems that...
LUSH: Anti-social or simply smart?
Lush, a cosmetics company renowned for its ethical stances, caused quite a stir last month when it...
A Diverse, Inclusive & Multi-faceted Agenda
IAPI have been pursuing a strategic D&I agenda for the past number of years and this year,...
IMJ FEATURES
Why do Advertisers Continue to Invest in Facebook?
“Far too much of the intellectual firepower of our industry is being spent on fixing problems versus...
Why Nothing Beats Radio
Tuesday June 30th 2015. I closed the door of my iRadio office and sat back in my...
Embracing the Partnership Approach
How do you create the perfect agency/client relationship? Niamh Twyford, who has worked for a number of...
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10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
LATEST CAMPAIGNS
#MyHeroes Campaign Celebrates Frontline Workers
A nationwide campaign was launched today to pay tribute to workers on the frontline during the Covid-19 pandemic and to highlight their continued hard...
TBWADublin Helps Samaritans Reach Out to Those in Need
As Ireland’s first ever helpline, Samaritans has been providing free emotional support for 50 years now. 24 hours a day, 365 days a year,...
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