FEATURES
Opinion: From Painted Planks to Programmatic Super Power
Pitch-side advertising has moved far beyond painted boards to become dynamic channels that blend brand building with...
Out Look: When the City Becomes the Venue
Summer gig season remains one of the clearest examples of how OOH can meet audiences as anticipation builds, journeys begin and live moments unfold.
Opinion: Why the 55+ Consumer is a Misunderstood and Valuable Audience
Marketers need to avoid defaulting to generational clichés when it comes to targeting consumers over the age...
Opinion: Agencies and Clients Deserve a Better Pitch Process
Having spent years running a number of successful agencies in Ireland and the Middle East- in addition...
Opinion: Network Brands and How AI Shifts Power to the Edges
The last two network revolutions empowered people to have a voice, communicate with each other, create their...
IMJ FEATURES
Opinion: FIFA World Cup Offers Advertisers a Big OOH Opportunity
With the FIFA World Cup taking place later this year and the Republic of Ireland still in...
Opinion: Rugby Clichés Answer Marketing’s Call
It’s that time of the year again when advertisers and sponsors get to hitch their brands to...
Opinion: The Tide is Turning on Aspirational Marketing
Aspiration is part of being human, but the way it shows up in culture changes. And the...
Opinion: Great Expectations for Programmatic OOH
The time for talking is now over and 2026 will be the year that Programmatic OOH starts...
IMJ FEATURES
Opinion: Why Brands & Agencies Keep Coming Back to OOH
OOH shows up in the places that matter most and it continues to deliver something tangible in...
Opinion: The Uncomfortable Truth about Irish Advertising
Misattribution in the advertising world is widespread and wasteful. But why does the industry still persist with...
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10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
LATEST CAMPAIGNS
Electric Ireland Launches New “Share a Walk” Campaign for Pieta’s Darkness...
With the countdown underway to Pieta’s annual Darkness into Light walk on May 9, Electric Ireland, which has been sponsoring the event for 14...
Brennans Bread Hires Squeeze Technologist for Latest Campaign
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Brennans Bread, in collaboration with WPP Media's Invention, has launched a new playful campaign that introduces consumers to the bread’s new official Squeeze Technologist.
According...
