Opinion: Why We Launched a Neurodiversity Campaign in Our Industry
As neurodiversity becomes more widely recognized and understood in the advertising industry, Ian McCabe, managing director of...
Opinion: How to Tackle the Bot Problem
Bots are the scourge of the digital advertising ecosystem says Peter Smyth who offers some suggestions about...
Opinion: We Could All Do with a Good Laugh
Laughter may well be the best medicine but it could also unlock considerable opportunities for agencies and...
Opinion: Programmatic OOH Advertising Takes Off
It may have taken some time to take off but now that it is well and truly...
Opinion: The Pros and Cons of Viral Advertising & Marketing
Used properly, viral marketing and advertising can reap many rewards for your brand, writes Ian McGrath.
When did...
Opinion: Google’s Cookie Plans Crumble
Five years after it first indicated that it was doing away with third-party cookies, Google has done...
Opinion: The Growing Importance of Effectiveness in Online Advertising
With more and more investment being made in digital advertising, it is becoming increasingly important for brands...
Opinion: The DNA of Distinctive Brands
Distinctive brand assets are the Holy Grail of the marketing world yet some brands struggle with them...
Opinion: Delivering Audio Advertising’s True Potential
Despite the fact that 90% of the population listen to radio every week and radio advertising revenues...
Opinion: In Defence of Freelancers
Peter McPartlin, co-founder of the Indie List, replies to Steve Connelly who penned an opinion piece about...
Opinion: An Abundance of Opportunities in Sports Media
There’s nothing like sport when it comes to driving passionate fan engagement and sports media will continue...
Opinion: Debunking OOH’s Myths
With Summer well underway, the great outdoors beckons for advertisers that want to make an impact, writes...