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Opinion: Welcome to the Age of Cynicism
In the 12th edition of our Meaningful Brands survey, Havas Village Dublin has found that Irish consumers...
Opinion: Rethinking the Value Exchange with First Party Data
With third party cookies getting a stay of execution by Google until 2023, the advertising and media...
Opinion: Discovering the Future of Online Shopping
Following a year of dramatic growth in the online economy, ‘discovery commerce’ is well on the way...
Pandemic Has Been Good for B2B Marketers
Ireland’s B2B marketing sector has benefited positively from the pandemic overall according to a new report, published...
Opinion: Three Steps to Delivering Innovation
The role innovation plays in marketing is hugely important but we need to clearly define what innovation...
IMJ FEATURES
Opinion: The Role of Creativity in Business Today
Creativity will be one of the defining factors for success in business. Because of this we need...
Core Research Shows Irish People are More Concerned About Mental Health
With the global pandemic leading to a surge in mental health problems across the world, 79% of...
Opinion: History in the Making or History Repeating Itself?
Whether we know it or not, we are facing the dawn of a new age after 11...
Irish Sponsorship Market Set for a 7% Rebound in 2021
The Irish sponsorship market is poised for a return to growth this year following an unprecedented decline...
COVID-19 Pandemic Dominates Core Cultural Index for 2020
COVID-19-related stories dominated the news agenda for 2020 according the end-of-year Core Cultural Index report which sought...
Opinion: Behavioural Change on Sustainability & the Lessons from COVID-19
The response to the Covid-19 pandemic has shown us is that it is possible to enact rapid...
MOST POPULAR
10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
LATEST CAMPAIGNS
Core Launches New Aviva Campaign & Brand Positioning
Core, in collaboration with Zenith, has rolled out a new campaign and brand positioning for the insurance company Aviva.
“It takes Aviva” is the new...
Folk Wunderman Thompson Cooks Up New Meaty Campaign for safefood
With the summer barbecue season well underway, safefood and Folk Wunderman Thompson have launched a new creative campaign inform and educate consumers about the...
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