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Back to the Future: 5 Big Insights into Life on Lockdown
In the final instalment of its Life on Lockdown research, which has been running for the last...
Irish Shoppers Support Local During Pandemic According to Nielsen Research
Irish shoppers have chosen to ‘support local’ during the COVID-19 lockdown period, spending €178m on Irish sourced grocery...
Majority of People Want 2km Restriction Limit Lifted According to Core Research
The latest wave of Covid-19 research from Core shows that 59% of people would like to be...
Opinion: The Case for Making More Distractions
At a time of profound uncertainty when people are getting by on a daily basis, there is...
Opinion: Spending on Advertising Now Will Reap Dividends for Brands
With media consumption habits on the increase during the Covid-19 crisis, Richard Colwell of Red C makes...
IMJ FEATURES
Cracking the code
My university days were spent dreaming up killer campaigns. I’d mentally improve upon every ad I saw,...
Adland Embraces Home Sweet Home
With most of adland currently working from home for the foreseeable future, Deirdre Waldron, CEO of TBWADublin...
The Veritable Attention Grabber & Teller of Great (Brand) Stories
It’s noisy out there. Brands are jostling for space in a marketplace more crowded than ever before....
Full-Frontal Financials Needed
Transparency in the world of media buying and planning has been a big issue internationally over the...
IMJ FEATURES
Stereotyping is Easy, so it’s time we worked harder!
Across the Irish Sea during the summer, while a certain political issue was making little headway and...
A Growth Story
Conor Murphy provides some insights for ambitious organisations.
Luke Donald is a professional golfer. In 2009 his career...
The Second Derivative of ‘I’ in ROI – Impact
Experiential marketing, one of the many disciplines we use to garner awareness, interaction, engagement and essentially sales,...
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10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
LATEST CAMPAIGNS
Oliver Rolls Out Pan European Campaign for Malta Tourism Authority
With most European tourist destinations now open for business, the Dublin-based OLIVER Ireland has just launched a new reopening campaign for the Malta Tourism...
Bloom Rolls Out New Campaign for KittenSoft
The Dublin-based creative agency Bloom has rolled out a new campaign for the Sofidel-owned toilet paper KittenSoft.
The a new animated video campaign will run...
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