ROLLING NEWS
FEATURES
Opinion: Consumers are Entering September With Intention
As September approaches, Irish consumers are returning to routine with a more deliberate mindset, prioritising value, planning...
Opinion: What is Really Driving Effective OOH Advertising
The latest research from Talon Ireland's Pulse Brand Tracker for the first half of 2026 unearths some...
Digital Audio Reaches Scale but Advertising Spend Still Lags
With the Irish digital audio market now estimated to be worth in excess of €30m a year,...
Opinion: The Key Takeaways from Google Marketing Live 2026
With digital advertising now moving beyond traditional keywords into the realm of AI, brands that have strong...
The Reminder Effect: Making Memory Easy to Find
OOH’s reminder role works hardest when brand, message and creative cues are clear enough to be recognised quickly.
IMJ FEATURES
The Reminder Effect: Keeping Brands in Mind
OOH’s reminder role is not just about being seen again. It is about keeping brands visible, familiar and easier to bring back to mind when the message becomes relevant.
Opinion: What Agencies and Marketers Need to Know About the EU AI Act
From August 2026, new EU transparency obligations kick in that will affect every marketing and communications team...
Opinion: Paying Attention to Digital Out of Home Advertising
The steady growth in Digital Out of Home advertising comes on the back of sustained investment, more...
Opinion: Lottery Campaign Continues to Divide Opinion in Adland
There is nothing quite like a controversy to get the advertising industry up in arms. An ad...
IMJ FEATURES
Opinion: Meta is About to Become the World’s Biggest Advertising Platform
While it has had its fair share of problems down through the years, Meta is on course...
Opinion: YouTube Advertisers Hit The Big Screen
For years, digital marketing treated YouTube as a mobile-first platform built for short-form content within a fast-paced,...
Opinion: When Relational Intelligence Beats Artificial Intelligence Hands Down
As the advertising and marketing industry rushes towards an unknown and uncertain AI future, former advertising boss...
MOST POPULAR
10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
LATEST CAMPAIGNS
Ulster Museum Reclaims Familiar Put-Down in New Big+Bold Campaign
00:01:00
Ulster Museum has launched a new brand campaign that turns the familiar put-down “You Belong in A Museum” into an open invitation to audiences...
Droga5 Dublin Turns Missed Calls Into Media for Samaritans
Droga5 Dublin has launched a new campaign for Samaritans Ireland that encourages people to use their voicemail greetings to promote the charity’s 24-hour...
