FEATURES
B&A Research Shows Slight Improvement in Consumer Confidence
The latest B&A barometer shows a slight improvement in consumer confidence but strong concerns about rising prices...
Research Shows Accents in Advertising Can Lead to Better Commercial Outcomes
New research exploring the relationship between the use of regional accents used in advertising and any potential...
Opinion: How to Stop Creative Waste by Changing the Pitch Process
The pitch-process, which has been a feature of the advertising industry for far too long, is past...
Opinion: How to Win Share and Influence Shoppers
Conjoint analysis is an important tool in the marketer’s toolbox when it comes to understanding how customers...
Opinion: If You Can’t Measure it You Can’t Manage it
When it comes to performance marketing campaigns, the importance of measurement cannot be overstated and it must...
IMJ FEATURES
Opinion: Rising Costs Threaten to Undermine Consumer Sentiment
Irish consumer confidence has reached its highest level in over three years according to the January edition...
CSR Awareness Levels Remain Poor Among Irish Consumers
Awareness levels about corporate social responsibility (CSR) among Irish consumers is low, according to new global research...
The Big Read: THINKHOUSE – In the Right Place at the Right Time
As the Dublin-based agency Thinkhouse celebrates 20 years in business this year, founder Jane McDaid talks to...
Irish Diversity Study of Marketing Industry Highlights Room for Improvement
The first-ever Diversity, Equity and Inclusion Census of the Irish marketing and advertising industry has been published.
The...
The Big Read: Inside Accenture Interactive Ireland
There are now over 180 people working for Rothco and Accenture Interactive across a wide range of...
Opinion: Opportunities to Create Real and Sustainable Growth
Most brands and businesses are not recognising the strategic value of experience design, choosing instead to simply...
Opinion: Welcome to the Age of Cynicism
In the 12th edition of our Meaningful Brands survey, Havas Village Dublin has found that Irish consumers...
MOST POPULAR
10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
LATEST CAMPAIGNS
Guinness Chases the Sun in New Summer Campaign
The Diageo-owned Guinness has launched a new campaign with a nod to the typical Irish Summer TV.
Created by Abbott Mead Vickers BBDO in London,...
Britvic Rolls Out New Campaign for Club Loaded
The Dublin-based creative consultancy, A+ and production company Vibrant Films have rolled out a new campaign for Club Loaded, the new energy drink called from...
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