FEATURES
Opinion: We’re All Challengers Now
With economic uncertainties continuing to weigh heavily on consumer sentiment, now is the time for brands to...
CHANGE IN PROGRESS: The Marketing Transformation
"Look closely at the present you are constructing, it should look like the future you are dreaming."...
Opinion: Meta Verified Will Need to Avoid the Mistakes of Twitter
With Twitter continuing to divide opinion with its paid-for blue-tick verification, Shane Foley, head of paid social...
Opinion: TikTok Offers Value for Advertisers as Social Costs Increase
As TikTok continues to grow its user base around the world, more and more brands and advertisers...
Opinion: Influencer or Ambassador – A Subtle Semantic Difference?
In the ongoing debate about using social media influencers and brand ambassadors as part of the marketing...
IMJ FEATURES
Core Research Shows Majority of Irish People are Content With Life
Despite living through a period of high inflation and global geopolitical crisis, 63% of Irish people are...
Youth Lab Report Shines a Light on What Young People Think About Brands, Work...
The Youth Lab at Thinkhouse Unveils Its Sixth Annual Youth Culture Uncovered Report Exploring How Young People...
Young Adults Will Need More Financial Support in 2023 According to Core Research
Housing is the dominant concern for Irish adults under the age of 40 while inflation was the...
Opinion: Early Days for Netflix’s New Ad Offering
Now that Netflix has made its advertising debut in a number of European markets, including the UK,...
Opinion: Marketers Embracing Artificial Intelligence with Gusto
Increasingly, more and more marketers are turning to artificial intelligence with great success to help boost their...
Opinion: Pesky Challengers Make it Difficult for Digital Duopoly
David Fogarty wonders if Google and Meta’s dominance continue, or will we see challengers like Apple, Amazon,...
Opinion: How Emotionally Connected is Your Brand?
Ciara Reilly of RED C examines the findings of the most recent Brand Reaction Index and asks...
MOST POPULAR
10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
LATEST CAMPAIGNS
Publicis Dublin Campaign for Tayto Celebrates The Taste of Home
Publicis Dublin has launched a new campaign for Ireland’s favourite crisp brand, Tayto, called “The Taste of Home.”
The new campaign reinforces Tayto’s status as...
Three Triumphs in UK Football Awards with Campaign from Boys+Girls
A campaign created by Boys+Girls for Three in the UK was one of the big winners at the 2023 Women’s Football Awards which were...
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