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Opinion: Media and Advertising Through the Lens of a TY Student
In the final series of articles written by Transition Year students who have spent time working with...
The Media Roulette Wheel
Technology is tempting some big names to do media buying themselves and cut out agencies, but as...
Stop Selling and Start Communicating
When the world is at the fingertips of the younger generation of shoppers, how is your brand...
What’s New in Digital?
It’s that time of year when people look for the shiny new thing in digital that they...
Bridging the Video Gap in 2019
With more and more advertising budgets being invested in video, brands need to be mindful of the...
IMJ FEATURES
It’s All About the Impact
OOH has the ability deliver meaningful impact in a way that other media simply can’t, writes Antoinette...
The Great Outdoors Renaissance
The creativity prompted by an increasingly sophisticated canvas continues to drive growth in the out of home...
Alexa, Does Anyone Actually Use Voice Search?
Sales of home devices are booming but is anyone actually purchasing anything through voice search? Recent stats...
The Sky’s the Limit
Dublin airport’s advertising product evolution has gathered pace recently with the introduction of new formats and properties...
IMJ FEATURES
Taking Sponsorship to the Next Level
The Irish sponsorship industry has received a much-needed boost following the creation of a new National Sponsorship...
The Science Behind Estimating Ad Spend – Accurately
Elisa Daly explains the science behind creating reliable advertising spend estimates.
Transparency is a buzz word that permeates...
Where Are They Now?
Why are there currently so few female creatives in the industry? What happened to the art college...
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10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
LATEST CAMPAIGNS
TBWA DUBLIN don’t make any excuses for their new campaign to...
A new campaign from TBWA/Dublin and the Department of Justice and Equality addresses the frightening lack of awareness of this issue in Ireland.
The problem...
Ad of the Week: AIB – The Power of Doing
Rothco, part of Accenture Interactive, has created a new campaign for AIB called ‘The Power of Doing’ to mark the next chapter in the...
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