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A Live TV Health Check
Cotard delusion, also known as Cotard’s syndrome, is a rare mental disorder in which the affected person...
Opening Up the C-Suite to Marketers
A new educational initiative aimed at equipping marketers with the tools and knowledge to propel them up...
Joining the Dots
The fate of the modern consumer is often lamented. Bombarded on all sides by too many messages...
The Human Touch
What is key to a great service? A chance meeting with an interestingly familiar Irish business figure...
Shopper Marketing 2.0
Jane Casey shares Three Ways to Fuse Experiential & Digital and Supercharge Your Shopper Marketing.
It seems that...
IMJ FEATURES
Why Nothing Beats Radio
Tuesday June 30th 2015. I closed the door of my iRadio office and sat back in my...
Embracing the Partnership Approach
How do you create the perfect agency/client relationship? Niamh Twyford, who has worked for a number of...
Demographics only Scratch the Surface
As marketers, we like to think that we see our audiences, says Valerie Popeck. Past the restrictions...
GDPR and Advertising – the Impact So Far
“Privacy means people know what they’re signing up for – in plain English, and repeatedly” - Steve Jobs,...
IMJ FEATURES
If You Love Them, Let Them Go… … and then Give Them a Reason...
We live in an age of more and more choice and, increasingly, an expectation that shopping around...
Finding the Sponsorship Sweet Spot
How does a brand find their clear space or sweet spot in an increasingly cluttered sponsorship market....
Opinion: Media and Advertising Through the Lens of a TY Student
In the final series of articles written by Transition Year students who have spent time working with...
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10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
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Chris O’Dowd Surprises Kerry Community by Offering them a Lift to...
Guinness together with the Vintners Federation of Ireland and a group of Kerry publicans, announced details of a pilot initiative, ‘Social Spin,’ providing a...
Personal Touch Helps Ring Tills for Irish Retailers at Christmas
New research, commissioned by Visa, has highlighted Irish shoppers’ affinity for their local retailers, with 82% of the public surveyed on first name terms...
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