FEATURES
Opinion: Big Tech’s Reliance on SMEs Comes to Light
It’s been a tricky few weeks for Big Tech and their over-reliance on SMEs and the long-tail...
Opinion: Sailing into Uncharted Territory on the Sustainability Front
Emerging from the COVID-19 pandemic, the world now finds itself caught between a rock and a hard...
Opinion: Marketers Embracing Artificial Intelligence with Gusto
Increasingly, more and more marketers are turning to artificial intelligence with great success to help boost their...
Opinion: Pesky Challengers Make it Difficult for Digital Duopoly
David Fogarty wonders if Google and Meta’s dominance continue, or will we see challengers like Apple, Amazon,...
Opinion: How Emotionally Connected is Your Brand?
Ciara Reilly of RED C examines the findings of the most recent Brand Reaction Index and asks...
IMJ FEATURES
Opinion: Let’s Have Uncomfortable Conversations about Sustainability
The creative industry needs to start taking itself a lot more seriously when it comes to awards,...
Opinion: The Great TV Wastage Illusion
Eimear Keane dispels some of the myths about wastage when it comes to TV advertising and audience...
B&A Research Shows Slight Improvement in Consumer Confidence
The latest B&A barometer shows a slight improvement in consumer confidence but strong concerns about rising prices...
Research Shows Accents in Advertising Can Lead to Better Commercial Outcomes
New research exploring the relationship between the use of regional accents used in advertising and any potential...
Opinion: If You Can’t Measure it You Can’t Manage it
When it comes to performance marketing campaigns, the importance of measurement cannot be overstated and it must...
Opinion: Building a Culture of Effectiveness in Advertising
Andy Pierce, Core’s group strategy director writes about the importance of advertising effectiveness.
Advertising and marketing is at...
Opinion: Brands to Create New Challenges For Established Sports Broadcasters
In the fast-moving world of sports sponsorships, brands could still prove to be worthy contenders in the...
MOST POPULAR
10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
LATEST CAMPAIGNS
Droga5 Rolls Out New Brand Platform & Campaign for Aer Lingus
Droga5 Dublin has created a new brand platform and campaign for Aer Lingus.
Called “You’re Very Welcome,” the new positioning aims to highlight Aer Lingus...
Talon & PHD Collaborate for Oatly’s First Irish OOH Campaign
The out-of-home (OOH) media agency Talon partnered with PHD to roll out a major campaign for the oat drink company Oatly, the brand’s first...
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