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Opinion: How Brands Should Tap into Ireland’s Cultural Renaissance
While Ireland continues to undergo a cultural renaissance on the global stage, brands should resist the temptation...
Opinion: Irish Consumers Under Pressure
With consumers struggling on a number of fronts - from housing, rising fuel and food prices, sentiment...
Opinion: Why the Old OOH Summer Plan Doesn’t Quite Fit Anymore
With summer almost upon us, Sean Foran, client manager, Talon Ireland offers some useful tips on how...
The Big Interview: Swimming Upstream into an AI Fuelled Future
Dylan Cotter, managing director of ACNE Dublin, talks to John McGee about leaving the traditional agency...
Opinion: The Great Decoupling and Why Organic Traffic Is Falling When Rankings Are Not
For many brands, organic search traffic is falling even as their rankings are holding steady. So, what...
IMJ FEATURES
Opinion: Why I Don’t Want to be an Expert in Your Business
The idea that creative advertising agencies should be experts in their client’s business and industry is not...
Opinion: Will the FIFA World Cup Become a Game of 4 Halves?
Following on from last week’s column on the evolution of stadia advertising, Oliver’s Gareth Irvine asks whether...
Opinion: Troy, Triumph and Disaster
The Republic of Ireland may not be heading to the World Cup this Summer, but the highs...
Opinion: From Painted Planks to Programmatic Super Power
Pitch-side advertising has moved far beyond painted boards to become dynamic channels that blend brand building with...
IMJ FEATURES
Opinion: Agencies and Clients Deserve a Better Pitch Process
Having spent years running a number of successful agencies in Ireland and the Middle East- in addition...
Opinion: Network Brands and How AI Shifts Power to the Edges
The last two network revolutions empowered people to have a voice, communicate with each other, create their...
Opinion: Understanding Ireland’s Trust Moment
Trust is slow to build and quick to erode. It can only be built through consistent action,...
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10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
LATEST CAMPAIGNS
Roy Keane Finds Joy in New Sky Broadband Campaign from Core...
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Former Republic of Ireland and Manchester United legend Roy Keane is the star of a new advertising campaign for Sky Ireland as the company...
SME Dreams Come to Life in New FBD Campaign from The...
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FBD Insurance has launched the latest iteration of its campaign to support Irish SMEs by featuring them in a nationwide campaign.
Run in partnership with...
