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Opinion: The Cooperative Illusion: AI, Language, and the Craft of Co-Creation
There is a danger that we might over-rely on AI’s many superhuman-like capabilities. But AI and LLMs...
Opinion: Collaborations and Partnerships Could Unlock Growth in Advertising and Marketing
In some industries and business ecosystems, collaboration with other companies is widespread and has been proven to...
Opinion: Amazon’s Battle for the Irish Shopper
Amazon has already established itself as a serious player in the Irish e-commerce market. With its own...
Opinion: Slow Tourism Presents Significant Growth Opportunities
While the Irish tourism industry has benefitted from marketing initiatives like the Willd Atlantic Way and Ireland’s...
Opinion: Street to Stadium
With Out of Home playing a central role in major sporting events, the Six Nations provides a...
IMJ FEATURES
Opinion: Marketing to Males at a Time of Uncertainty
As more and more men wrestle with mental health challenges and struggle to identify with the traditional...
Opinion: Retail Media and OOH Make the Perfect Partners
With retail media set to be the fastest growing media channel over the next few years, out-of-home...
Opinion: Can’t You Stop Banging on About AI?
When it comes to artificial intelligence, agencies and brands need to get over themselves and stop talking...
Opinion: Progress Comes at a Price But What are We Willing to Pay?
In the full-on rush to embrace all things AI, we should try and avoid some of the...
IMJ FEATURES
Opinion: Why Programmatic OOH This Christmas?
‘Tis the season to put programmatic OOH (PrOOH) to work for your brand says Eoin Carroll.
Following on...
Opinion: A Year of Delving Deeper
One year on from the acquisition of market research company B&A by Ipsos, CEO Luke Reaper reflects...
Opinion: B2B Brands See the Benefits of OOH
OOH advertising is not the sole preserve of consumer focused brands as more and more business-to-business brands...
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10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
LATEST CAMPAIGNS
SOAR Foundation Offers Parental Support in New Campaign from Droga5 Dublin
Droga5 Dublin, part of Accenture Song, and client The SOAR Foundation have launched a powerful reactive press campaign called ‘Face Not Recognised’ that aims...
TBWA Campaign for Kellogs GAA Cúl Camps Invites Kids to Come...
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With Summer fast approaching, TBWAIreland have unveiled a new campaign for the popular Kellogg’s GAA Cúl Camps.
Called “Come and Play,” the campaign celebrates the...
