ROLLING NEWS
Reframing Retail Media: A (Shopping) Centre of Activity
The blend of retail and recreation matters for advertisers. It creates an environment where people are not just present, they’re engaged.”
Opinion: The Future of Social Video
Last week, Wolfgang Digital hosted a client summer soirée accompanied by a presentation on the future of...
Reframing Retail Media: Making the Moment Matter
Relevance is a multiplier. When creative aligns with environment, mindset, or moment, it doesn’t just stand out but resonates.
Opinion: Jane McDaid’s Week in Cannes
Fresh from her travels to the south of France last week, Jane McDaid writes about the week-long...
Reframing Retail Media: Influence Starts Before the Aisle
When Retail Media is planned as a journey rather than a single touchpoint, it earns attention differently.
Opinion: The Marketing Opportunity in Supporting Youthful Joy
Brands need to do more to help children, particularly “tweens” to be children rather than forcing them...
Opinion: How Brands Can Show Up on YouTube
Twenty years after it first launched, YouTube is the most visited video platform in the world and...
Opinion: Opportunities Abound for Irish Media Owners
While the latest digital ad spend report from IAB Ireland shows that companies like Meta and Google...
Opinion: Where is All My AI Traffic?
Although it’s still early days, Open AI’s ChatGPT has the potential to become your brand’s next big...
Opinion: How to Win Summer in 10 Seconds
Kicking off the first in a series of “How To” reports that will delve into Programmatic OOH,...
Opinion: There’s a Problem with Effective Advertising
While measurements like reach and engagement can be useful, effective advertising needs to be judged on the...
Opinion: An Effectiveness Relaunch by Talon
Caroline Decourcy, discusses the changes Talon is making to its Effectiveness Unit and what advertisers can expect.
In...