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Shopper Marketing 2.0
Jane Casey shares Three Ways to Fuse Experiential & Digital and Supercharge Your Shopper Marketing.
It seems that...
LUSH: Anti-social or simply smart?
Lush, a cosmetics company renowned for its ethical stances, caused quite a stir last month when it...
Why do Advertisers Continue to Invest in Facebook?
“Far too much of the intellectual firepower of our industry is being spent on fixing problems versus...
Why Nothing Beats Radio
Tuesday June 30th 2015. I closed the door of my iRadio office and sat back in my...
Embracing the Partnership Approach
How do you create the perfect agency/client relationship? Niamh Twyford, who has worked for a number of...
IMJ FEATURES
Opinion: Media and Advertising Through the Lens of a TY Student
In the final series of articles written by Transition Year students who have spent time working with...
The Media Roulette Wheel
Technology is tempting some big names to do media buying themselves and cut out agencies, but as...
Radio’s Overnight Success
The power of radio advertising was demonstrated by the findings of a recent case study involving Irish-owned...
Stop Selling and Start Communicating
When the world is at the fingertips of the younger generation of shoppers, how is your brand...
IMJ FEATURES
What’s New in Digital?
It’s that time of year when people look for the shiny new thing in digital that they...
Looking Beyond the Logo
Vanessa Fay explains how ‘Feeling, Thinking and Creating’ are Key to Successful Brand Development
Branding is not just...
Bridging the Video Gap in 2019
With more and more advertising budgets being invested in video, brands need to be mindful of the...
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10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
LATEST CAMPAIGNS
The Public House Launches New Cork Dry Gin Campaign
Independent agency The Public House has launched a nationwide campaign for Cork Dry Gin, Ireland’s oldest gin Brand. The new campaign supports the launch...
Lidl Northern Ireland Halloween Campaign
This October, Lidl Northern Ireland wants customers to know that Halloween doesn't have to be scary, as they showcase their spooky essentials at chillingly...
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