Wednesday, November 6, 2024

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Opinion: How to Tackle the Bot Problem

Bots are the scourge of the digital advertising ecosystem says Peter Smyth who offers some suggestions about how the industry can tackle to problem...

Opinion: We Could All Do with a Good Laugh

Laughter may well be the best medicine but it could also unlock considerable opportunities for agencies and brands, write Shaunagh Farelly and Fiona Bain,...

Opinion: Programmatic OOH Advertising Takes Off

It may have taken some time to take off but now that it is well and truly established, programmatic out-of-home advertising has finally taken...

Opinion: The Pros and Cons of Viral Advertising & Marketing

Used properly, viral marketing and advertising can reap many rewards for your brand, writes Ian McGrath. When did it become such a virtue for marketers...

Opinion: The Top 5 Must Haves for Effective Marketing

Bryan Cox outlines the five key essentials marketers need to know about creating effective marketing strategies. As marketers, we are always working to deepen the...

Opinion: How Brands Can Create Engaging & Entertaining Video Content

With an algorithmic shift to entertainment-based content on social platforms, it’s time for brands to rethink how social content is made, writes Alex Totaro. Making...

Opinion: Google’s Cookie Plans Crumble

Five years after it first indicated that it was doing away with third-party cookies, Google has done a surprising U-turn Brendan Almack, managing director...

Opinion: The Growing Importance of Effectiveness in Online Advertising

With more and more investment being made in digital advertising, it is becoming increasingly important for brands to ensure that their online ads are...

Opinion: The DNA of Distinctive Brands

Distinctive brand assets are the Holy Grail of the marketing world yet some brands struggle with them for lots of reasons. Cathal Gillen, co-founder...

Opinion: Delivering Audio Advertising’s True Potential

Despite the fact that 90% of the population listen to radio every week and radio advertising revenues continue to grow – by 2% in...

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