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Opinion: Welcome to the Age of Cynicism
In the 12th edition of our Meaningful Brands survey, Havas Village Dublin has found that Irish consumers are casting a cynical eye, and that...
Opinion: Rethinking the Value Exchange with First Party Data
With third party cookies getting a stay of execution by Google until 2023, the advertising and media industry needs to get its head around...
Opinion: Discovering the Future of Online Shopping
Following a year of dramatic growth in the online economy, ‘discovery commerce’ is well on the way to redefining the future of marketing, writes...
Pandemic Has Been Good for B2B Marketers
Ireland’s B2B marketing sector has benefited positively from the pandemic overall according to a new report, published by Squaredot, the B2B marketing agency in...
Opinion: Three Steps to Delivering Innovation
The role innovation plays in marketing is hugely important but we need to clearly define what innovation means for it to be widely embraced,...
Opinion: How to Make the Big Jump to eCommerce
With more companies and brands embracing eCommerce and digital transformation, Louise Mulvey, eCommerce Director with Core, outlines the three key areas marketers should focus...
The Power of News Brands Takes Centre Stage at Engage Conference
Over 300 marketers, planners, strategists, journalists, and publishers attended the NewsBrands Engage virtual conference which took place earlier this week.
The event was presented by...
Opinion: The Role of Creativity in Business Today
Creativity will be one of the defining factors for success in business. Because of this we need to embrace it and ensure that it...
Core Research Shows Irish People are More Concerned About Mental Health
With the global pandemic leading to a surge in mental health problems across the world, 79% of Irish people are conscious of their mental...
