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The Media Roulette Wheel

Technology is tempting some big names to do media buying themselves and cut out agencies, but as John Dunne argues, it’s not a binary...

Radio’s Overnight Success

The power of radio advertising was demonstrated by the findings of a recent case study involving Irish-owned Flahavan’s, writes Gabrielle Cummins. I don’t think we’ve...

Stop Selling and Start Communicating

When the world is at the fingertips of the younger generation of shoppers, how is your brand going to sell its wares from Dublin...

What’s New in Digital?

It’s that time of year when people look for the shiny new thing in digital that they can stuff into their marketing plan for...

Looking Beyond the Logo

Vanessa Fay explains how ‘Feeling, Thinking and Creating’ are Key to Successful Brand Development Branding is not just about how something looks, it’s about how...

Bridging the Video Gap in 2019

With more and more advertising budgets being invested in video, brands need to be mindful of the dreaded digital content landfill, writes David Ahlstrom. The...

What Will 2019 Bring?

OLIVER Ireland CEO Mark McCann gazes into his crystal ball to predict what 2019 has in store for agencies and brands. New Year’s Resolutions aren’t...

Opinion: Advertising & Media Through the Lens of a 16-Year Old

Want to know how a typical 16-year old views the media and advertising industry? Ruby Cullinan, a Transition Year Student who spent the week...

The Changing Face of the Media Landscape

What does it mean for brands, asks Cathal O’Reilly? Almost ten years ago, I sat in a crowded room full of marketing students as we...

It’s All About the Impact

OOH has the ability deliver meaningful impact in a way that other media simply can’t, writes Antoinette O’Callaghan of Exterion Media. It’s getting harder and...

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