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Bridging the Video Gap in 2019

With more and more advertising budgets being invested in video, brands need to be mindful of the dreaded digital content landfill, writes David Ahlstrom. The...

What Will 2019 Bring?

OLIVER Ireland CEO Mark McCann gazes into his crystal ball to predict what 2019 has in store for agencies and brands. New Year’s Resolutions aren’t...

Opinion: Advertising & Media Through the Lens of a 16-Year Old

Want to know how a typical 16-year old views the media and advertising industry? Ruby Cullinan, a Transition Year Student who spent the week...

The Changing Face of the Media Landscape

What does it mean for brands, asks Cathal O’Reilly? Almost ten years ago, I sat in a crowded room full of marketing students as we...

It’s All About the Impact

OOH has the ability deliver meaningful impact in a way that other media simply can’t, writes Antoinette O’Callaghan of Exterion Media. It’s getting harder and...

The Great Outdoors Renaissance

The creativity prompted by an increasingly sophisticated canvas continues to drive growth in the out of home market, writes Paul Golden. Few segments of the...

Alexa, Does Anyone Actually Use Voice Search?

Sales of home devices are booming but is anyone actually purchasing anything through voice search? Recent stats would suggest not, the reality is that...

The Sky’s the Limit

Dublin airport’s advertising product evolution has gathered pace recently with the introduction of new formats and properties designed to tap into an audience that...

Taking Sponsorship to the Next Level

The Irish sponsorship industry has received a much-needed boost following the creation of a new National Sponsorship Index. Professor Tony Meenaghan, who was involved...

The Science Behind Estimating Ad Spend – Accurately

Elisa Daly explains the science behind creating reliable advertising spend estimates. Transparency is a buzz word that permeates conversations in the Irish advertising industry today....

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