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Opinion: The Future of Advertising Agencies
What the advertising agency of the future might look like is anybody’s guess but one thing is crystal clear, it will look a lot...
Opinion: OOH Strategies for Year-Long Narratives
With more and more people embracing year-round resolutions- as opposed to New Year resolutions- OOH has become a powerful tool in the marketing armoury...
Opinion: Inflation Decrease Poses Challenges for Brands
Guy Perrem, Business Director with Core Research looks at some of the findings from its latest Mindset report which unearths some interesting discrepancies that...
Opinion: Brands Should Pay Attention to New TV Advertising AV Research
Following on from the publication last week of new research into AV attention by TAM Ireland, Richard Colwell, managing director of RED C, which...
Opinion: Strong Creator Communities Unlock Long Term Gains for Brands
Sarah-Jane Lowes, head of digital and social at Droga5 Dublin, part of Accenture Song, shares new consumer research findings that place reliability and authenticity...
Opinion: What Every Marketer Needs to Know About 2024
If you think 2023 was busy, brace yourself for 2024 says Ian McGrath who offers a raft of insights into how the year might...
Opinion: The A to Z of Becoming a B Corp
Having been accredited with B Corp status in October 2023, Jane McDaid, founder of THINKHOUSE outlines an A-Z of what it takes to become...
Change in Progress: A Solutions Mindset
Welcome to the fourth installment for 2023 of the Change in Progress series, a collaboration between Thinkhouse and Adworld.ie with this issue led by...
Opinion: The End of the Cookie World as We Know It
It’s been a long time coming but next year Google will finally phase out third party cookies on its Chrome browser. But how will...
Opinion: Will You Pay to Play?
Increasingly, consumers are being confronted by social media platforms with new paid-for-subscription offerings, often in return for an ad-free experience. But who is likely...
