IMJ Features

With more and more advertising budgets being invested in video, brands need to be mindful of the dreaded digital content landfill, writes David Ahlstrom. The...

OLIVER Ireland CEO Mark McCann gazes into his crystal ball to predict what 2019 has in store for agencies and brands. New Year’s Resolutions aren’t...

Want to know how a typical 16-year old views the media and advertising industry? Ruby Cullinan, a Transition Year Student who spent the week...

What does it mean for brands, asks Cathal O’Reilly? Almost ten years ago, I sat in a crowded room full of marketing students as we...

OOH has the ability deliver meaningful impact in a way that other media simply can’t, writes Antoinette O’Callaghan of Exterion Media. It’s getting harder and...

The creativity prompted by an increasingly sophisticated canvas continues to drive growth in the out of home market, writes Paul Golden. Few segments of the...

Sales of home devices are booming but is anyone actually purchasing anything through voice search? Recent stats would suggest not, the reality is that...

Dublin airport’s advertising product evolution has gathered pace recently with the introduction of new formats and properties designed to tap into an audience that...

The Irish sponsorship industry has received a much-needed boost following the creation of a new National Sponsorship Index. Professor Tony Meenaghan, who was involved...

Elisa Daly explains the science behind creating reliable advertising spend estimates. Transparency is a buzz word that permeates conversations in the Irish advertising industry today....