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Opinion: Meta is About to Become the World’s Biggest Advertising Platform
While it has had its fair share of problems down through the years, Meta is on course to becoming the largest advertising platform in...
Opinion: YouTube Advertisers Hit The Big Screen
For years, digital marketing treated YouTube as a mobile-first platform built for short-form content within a fast-paced, distraction-heavy environment. That assumption doesn’t really hold...
Opinion: When Relational Intelligence Beats Artificial Intelligence Hands Down
As the advertising and marketing industry rushes towards an unknown and uncertain AI future, former advertising boss Sarah McDevitt writes about the importance of...
Opinion: The Most Expensive Thing in Marketing isn’t Media, It’s Your...
Marketing as a Service is the operating model shift Irish CMOs cannot ignore, writes Graham Kinsella, Director, Marketing Transformation, Deloitte Digital and Acne, Ireland.
Marketers...
Opinion: What AI Says About Your Brand and Why it Matters
As AI platforms reshape brand search, Catrióna Campbell warns that optimising for AI answers is futile without first defining what a brand legitimately stands...
Opinion: How Brands Should Tap into Ireland’s Cultural Renaissance
While Ireland continues to undergo a cultural renaissance on the global stage, brands should resist the temptation to homogenize or reach for the outdated...
Opinion: Irish Consumers Under Pressure
With consumers struggling on a number of fronts - from housing, rising fuel and food prices, sentiment is at a low. Now there is...
Opinion: Why the Old OOH Summer Plan Doesn’t Quite Fit Anymore
With summer almost upon us, Sean Foran, client manager, Talon Ireland offers some useful tips on how your brand should show up in the...
The Big Interview: Swimming Upstream into an AI Fuelled Future
Dylan Cotter, managing director of ACNE Dublin, talks to John McGee about leaving the traditional agency world for Deloitte Digital, the Gen AI...
Opinion: The Great Decoupling and Why Organic Traffic Is Falling When...
For many brands, organic search traffic is falling even as their rankings are holding steady. So, what lies behind this “Great Decoupling” asks Michaela...
