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Supporting Agencies and Advertisers
Continuing our weekly series of what life in lockdown is like for for those on the coalface of the Irish advertising industry, Peter Smyth...
Opinion: Agencies Have a Chance. But it’s Here and Now
Stuart Fogarty, the former managing director of AFA O’Meara and McConnells Advertising offers some advice to agency bosses who are now facing into a...
Opinion: Business as Best as We Can
Continuing our weekly series about adland in lockdown, Eamon Fitzpatrick, MD of IPG Mediabrands says its more about ‘business as best we can’ rather...
Opinion: Brands Have an Opportunity to Frame the Torch of Humanity
The brands that will see success tomorrow are the ones getting out there with a positive message today, writes Steve Connelly, founder of Connelly...
Cracking the code
My university days were spent dreaming up killer campaigns. I’d mentally improve upon every ad I saw, full of creative ideas and misplaced confidence....
Adland Embraces Home Sweet Home
With most of adland currently working from home for the foreseeable future, Deirdre Waldron, CEO of TBWADublin describes the challenges faced by the agency’s...
The Veritable Attention Grabber & Teller of Great (Brand) Stories
It’s noisy out there. Brands are jostling for space in a marketplace more crowded than ever before. Consumer preferences and the media landscape are...
Full-Frontal Financials Needed
Transparency in the world of media buying and planning has been a big issue internationally over the past few years but Catriona Campbell writes...
Stereotyping is Easy, so it’s time we worked harder!
Across the Irish Sea during the summer, while a certain political issue was making little headway and yet dominating the headlines, the Advertising Standards...
A Growth Story
Conor Murphy provides some insights for ambitious organisations.
Luke Donald is a professional golfer. In 2009 his career was at a crossroads. In a sport...
