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Opinion: Advertisers Searching For Answers with Artificial Intelligence
Artificial intelligence will definitely shake up the advertising market but how will it impact on the all-important search market which is a key part...
Opinion: It’s All About Positioning and Proposition
It’s easy to get distracted by the latest new platform or digital development and forget about what’s most important in marketing: positioning and propositions,...
Opinion: Agency Existential
In Adland, the next generation is usually the same as the last. Maybe not this time, writes James Dunne.
What do Y&R. J. Walter Thompson,...
Opinion: What It Feels Like to be 50 and in Marketing
In an industry that is overwhelmingly dominated by 20 and 30 year olds, Rachel Costello, who is now in her 50s, writes that experience...
Opinion: The Sophistication of Simplicity
It’s the simple things in life that can bring great pleasure but far too often simplicity can be overlooked in favour of the complex...
Opinion: The Next Chapter in the Brand Sustainability Book
While issues like housing, the economy and the cost of living may have overshadowed environmental challenges over the last 12 months, they haven’t gone...
Opinion: Let Me Entertain You
In the first of a series of columns for Adworld, Dave Tallon looks at some of the lessons we can take on how to...
Opinion: Social Media Ads – Gen-Z’s Biggest Life-Hack
Have you ever wondered why so many brands are switching to digital social media platforms, like TikTok and Instagram, as their primary advertising mediums?...
Opinion: How to Win in Retail in 2024
By Maedhbh Kelly, Senior PPC Client Lead at Wolfgang Digital
Meta’s bounceback, the rise of Temu and the continued strength of email marketing are just...
Opinion: Navigating the Dynamic Worlds of Media and Ladies GAA
To mark International Women’s Day (March 8th), Aideen Dunne of EssenceMediacom and intercounty footballer with Louth, writes about the inequities that women still have...
