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Opinion: How Emotionally Connected is Your Brand?

Ciara Reilly of RED C examines the findings of the most recent Brand Reaction Index and asks the million dollar question about how emotionally...

Opinion: Are We Ready to Embrace Neurodiversity?

In an industry that aspires to put diversity and inclusion at its heart, Rachel Costello wonders if we are doing enough to embrace neurodiversity?...

Opinion: Privacy, the Metaverse and Sustainability Dominate DMEXCO 2022

Fresh from his recent visit to DMEXCO 2022 in Cologne, Dave Thomson, head of digital at Starcom shares his take on the two-day event...

Opinion: Let’s Have Uncomfortable Conversations about Sustainability

The creative industry needs to start taking itself a lot more seriously when it comes to awards, climate change and slacktivism, writes Paul Fisher. My...

Opinion: The Great TV Wastage Illusion

Eimear Keane dispels some of the myths about wastage when it comes to TV advertising  and audience reach. This is the great wastage illusion. Waste...

B&A Research Shows Slight Improvement in Consumer Confidence

The latest B&A barometer shows a slight improvement in consumer confidence but strong concerns about rising prices remain. Following a sharp decline in consumer confidence...

Research Shows Accents in Advertising Can Lead to Better Commercial Outcomes

New research exploring the relationship between the use of regional accents used in advertising and any potential commercial impacts they might have, suggests that...

Opinion: How to Stop Creative Waste by Changing the Pitch Process

The pitch-process, which has been a feature of the advertising industry for far too long, is past its sell-by date and in dire need...

Opinion: How to Win Share and Influence Shoppers

Conjoint analysis is an important tool in the marketer’s toolbox when it comes to understanding how customers value different components or features of their...

Opinion: If You Can’t Measure it You Can’t Manage it

When it comes to performance marketing campaigns,  the importance of measurement cannot be overstated and it must be baked into all stages of the...

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