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Opinion: Will You Pay to Play?

Increasingly, consumers are being confronted by social media platforms with new paid-for-subscription offerings, often in return for an ad-free experience. But who is likely...

Research Shows Advertising Fails to Reflect Changing Family Dynamics

New research carried out by creative agency Folk Wunderman Thompson has highlighted the need for Irish brands to “adapt and accurately represent the evolving...

Opinion: Creating a Culture of Effectiveness

Fresh from their success at last week’s Effie Ireland Awards, where Core picked up eight awards, including three golds, strategy directors Shane Doyle &...

Opinion: Get Ready to Sleigh the Season With OOH

With Christmas just around the corner and consumer behavior poised for a seasonal change as we count down the days, advertisers will be turning...

Opinion: How AI is Transforming the Digital Marketing World

Michaela Simpson of Wolfgang Digital looks at the many ways artificial intelligence is changing digital marketing by creating greater efficiencies and targeting capabilities for...

B&A Research Shows Healthcare System is Failing Irish People

With healthcare right up there with housing in terms of the issues that Irish citizens are concerned about, new research from B&A shows that...

Opinion: Live Sport Gives Broadcasters a Sporting Chance

With Irish eyes focused firmly on Ireland’s final group match against Scotland in the Rugby World Cup, Colm Sherwin, Chief Digital & Investment Officer...

Opinion: TikTok Makes its Presence Felt But Google Still Dominates

The world of search is changing. Once dominated by Google, developments in AI and the growing footprint of rival platforms like TikTok are threatening...

New IRS+ Research Sheds New Light on Jackeens Vs Culchies Trope

New research from the independent media sales agency IRS+ casts a new light on some of the pre-conceived ideas about what Dubliners and people...

Opinion: How Brands Can Crack the Code to Festival Success

On the eve of the Electric Picnic in Stradbally, Niall Brennan, account director with B&A offers some insights into how brands can and should...

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