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Opinion: Strong Creator Communities Unlock Long Term Gains for Brands

Sarah-Jane Lowes, head of digital and social at Droga5 Dublin, part of Accenture Song, shares new consumer research findings that place reliability and authenticity...

Opinion: What Every Marketer Needs to Know About 2024

If you think 2023 was busy, brace yourself for 2024 says Ian McGrath who offers a raft of insights into how the year might...

Opinion: The A to Z of Becoming a B Corp

Having been accredited with B Corp status in October 2023, Jane McDaid, founder of THINKHOUSE outlines an A-Z of what it takes to become...

Change in Progress: A Solutions Mindset

Welcome to the fourth installment for 2023 of the Change in Progress series, a collaboration between Thinkhouse and Adworld.ie with this issue led by...

Opinion: The End of the Cookie World as We Know It

It’s been a long time coming but next year Google will finally phase out third party cookies on its Chrome browser.  But how will...

Opinion: Will You Pay to Play?

Increasingly, consumers are being confronted by social media platforms with new paid-for-subscription offerings, often in return for an ad-free experience. But who is likely...

Research Shows Advertising Fails to Reflect Changing Family Dynamics

New research carried out by creative agency Folk Wunderman Thompson has highlighted the need for Irish brands to “adapt and accurately represent the evolving...

Opinion: Creating a Culture of Effectiveness

Fresh from their success at last week’s Effie Ireland Awards, where Core picked up eight awards, including three golds, strategy directors Shane Doyle &...

Opinion: Get Ready to Sleigh the Season With OOH

With Christmas just around the corner and consumer behavior poised for a seasonal change as we count down the days, advertisers will be turning...

Opinion: How AI is Transforming the Digital Marketing World

Michaela Simpson of Wolfgang Digital looks at the many ways artificial intelligence is changing digital marketing by creating greater efficiencies and targeting capabilities for...

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