IMJ Features

Stuart Fogarty, the former managing director of AFA O’Meara and McConnells Advertising offers some advice to agency bosses who are now facing into a...

My university days were spent dreaming up killer campaigns. I’d mentally improve upon every ad I saw, full of creative ideas and misplaced confidence....

With most of adland currently working from home for the foreseeable future, Deirdre Waldron, CEO of TBWADublin describes the challenges faced by the agency’s...

It’s noisy out there. Brands are jostling for space in a marketplace more crowded than ever before. Consumer preferences and the media landscape are...

Transparency in the world of media buying and planning has been a big issue internationally over the past few years but Catriona Campbell writes...

Across the Irish Sea during the summer, while a certain political issue was making little headway and yet dominating the headlines, the Advertising Standards...

Conor Murphy provides some insights for ambitious organisations. Luke Donald is a professional golfer. In 2009 his career was at a crossroads. In a sport...

Experiential marketing, one of the many disciplines we use to garner awareness, interaction, engagement and essentially sales, has always been seen as the most...

Media audits have become a thorny issue in the advertising world and now it’s time to hit the reset button on this dysfunctional practice,...

Ronan Traynor discusses how the environmental crisis is making us do better. It was far more work than we anticipated. In fact it was pretty...