IMJ Features

It’s only a matter of time before we are using voice search to look for a restaurant, book a flight or order groceries online,...

At a time when brand safety is a critical consideration for advertisers online, digital audio stands apart as it offers a premium, brand-safe environment,...

With the launch of several new brands over the past few months, Heineken Ireland’s marketing director Radina Shkutova talks to John McGee about innovation,...

If content is king, then it had better make room on the throne for the branded experience, writes Barry Muldowney. The events business has evolved...

  With marketers reviewing their Facebook strategies following its recent decision to tweak its algorithms, LinkedIn is proving to be an increasingly popular platform for...

Irish marketers will invest more in 2018, with digital channels being the main beneficiaries according to the latest Marketing Sentiment Survey carried out by...

For a long time publishers thought that content is where the money lies online but  with the explosion of data and artificial intelligence it...

Customer Experience is no longer an afterthought, it’s the first thought as Epsilon’s Linda O’Connor explains. Customer Experience is the new competitive battlefield. Nowadays companies...

As the digital and search marketing industry changes quickly, 2018 will be no different. New trends will continue to shake up the marketplace so...

After ten years in the digital marketing business, the Dublin-based agency eightytwenty has been working on a new agency model that places behavioral data...