IMJ Features

Elisa Daly explains the science behind creating reliable advertising spend estimates. Transparency is a buzz word that permeates conversations in the Irish advertising industry today....

Why are there currently so few female creatives in the industry? What happened to the art college bias which weighted heavily in favour of...

Huge amounts of money and effort are spent on creating the perfect experiential event one that will lure in the unsuspecting public, dazzle them...

Global research conducted by Ogilvy this year indicates that less that 1/5 of client leaders report that they think and act on brand across every...

The advertising industry is changing but perhaps not at the pace many clients would like. So, what are the views of the people and...

Colin Hart outlines his views on creativity and why Boring Doesn’t Sell. The now legendary stat that 94%* of advertising is invisible is a bit...

The advertising industry spends a lot of time preaching about how their clients need to transform their business but not enough time looking at...

“I believe we’re starting to see the rise of new types of scale that will offer media agencies a significant competitive advantage – provided...

Campaign planners need to look beyond the more obvious who, why and what elements of their campaigns and solve the how, when and where,...

Creating the right environment in which clients and their agencies can develop a mutually beneficial relationship has never been more important, writes Una Herlihy. Earlier...