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Opinion: History in the Making or History Repeating Itself?
Whether we know it or not, we are facing the dawn of a new age after 11 months of global upheaval and uncertainty. But...
Opinion: Local Radio Set to Become Louder in 2021
The power of local radio was clearly evident during the lockdowns of 2020 and this is only going to increase during 2021, writes Peter...
Opinion: Never Waste a Good (Or Bad) Crisis
Now is the time for businesses to take a long and hard look at where they want to be in three years’ time. More...
Irish Sponsorship Market Set for a 7% Rebound in 2021
The Irish sponsorship market is poised for a return to growth this year following an unprecedented decline in 2020, according to the sponsorship consultancy...
COVID-19 Pandemic Dominates Core Cultural Index for 2020
COVID-19-related stories dominated the news agenda for 2020 according the end-of-year Core Cultural Index report which sought the views of over 15,000 people throughout...
Opinion: Behavioural Change on Sustainability & the Lessons from COVID-19
The response to the Covid-19 pandemic has shown us is that it is possible to enact rapid and significant changes in behaviour when people...
Opinion: Diversifying the Consumer Voice Within Market Research
The multinational and multicultural makeup of Irish society must be reflected within all marketing disciplines including market research, writes Carolina Souza e Silva.
The focus...
Opinion: Help – Not Judgement – For Young Adults Please
The pandemic has been best described as a “collective trauma” yet when we look at its impact on young adults, the trauma is not...
Christmas is Coming But it Will Be Different According to Core...
With Christmas almost upon us, 68% of people plan to do less or no indoor socialising during the festive season while Irish adults plan...
Core Research Shows 67% of People Happy With their County Restriction...
With county-by-county lockdowns and restrictions now part of the Government’s strategy of dealing with the ongoing Covid-19 pandemic, the latest wave of research from...
