IMJ Features
Home IMJ Features
The Big Interview: Swimming Upstream into an AI Fuelled Future
Dylan Cotter, managing director of ACNE Dublin, talks to John McGee about leaving the traditional agency world for Deloitte Digital, the Gen AI...
Opinion: The Great Decoupling and Why Organic Traffic Is Falling When...
For many brands, organic search traffic is falling even as their rankings are holding steady. So, what lies behind this “Great Decoupling” asks Michaela...
Opinion: The New Indie Agency Moment
Big is slow. Slow is dying and the holding companies are finally figuring this out about a decade too late, writes James Dunne.
When dinosaurs...
The Big Picture – Turning Cities into Movie Trailers
Film Releases on OOH - Reaching Audiences in the Real World.
2026 is emerging as a massive year for cinema with many major releases and...
Opinion: Why I Don’t Want to be an Expert in Your...
The idea that creative advertising agencies should be experts in their client’s business and industry is not necessarily a good thing. Instead, agencies should...
Opinion: Will the FIFA World Cup Become a Game of 4...
Following on from last week’s column on the evolution of stadia advertising, Oliver’s Gareth Irvine asks whether or not fans will embrace interrupted game-flows...
Opinion: Troy, Triumph and Disaster
The Republic of Ireland may not be heading to the World Cup this Summer, but the highs of Budapest and the lows of Prague...
Opinion: From Painted Planks to Programmatic Super Power
Pitch-side advertising has moved far beyond painted boards to become dynamic channels that blend brand building with measurable performance, writes Gareth Irvine.
It was a...
Out Look: When the City Becomes the Venue
Summer gig season remains one of the clearest examples of how OOH can meet audiences as anticipation builds, journeys begin and live moments unfold.
Opinion: Why the 55+ Consumer is a Misunderstood and Valuable Audience
Marketers need to avoid defaulting to generational clichés when it comes to targeting consumers over the age of 55, writes Aoife Marron, director, REDC...
