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Opinion: Cannesmaxing with Thinkhouse’s Jane McDaid
The first time I went to the Cannes Lions Festival of Creativity was over 12 years ago. It was far too traditional for me....
The Reminder Effect: Memory Meets the Moment
OOH’s reminder role becomes most valuable when memory meets the moment, close to the brand, the occasion or the decision.
The Reminder Effect: Keeping Brands in Mind
OOH’s reminder role is not just about being seen again. It is about keeping brands visible, familiar and easier to bring back to mind when the message becomes relevant.
Opinion: What Agencies and Marketers Need to Know About the EU...
From August 2026, new EU transparency obligations kick in that will affect every marketing and communications team using generative AI, whether they know it...
Opinion: Paying Attention to Digital Out of Home Advertising
The steady growth in Digital Out of Home advertising comes on the back of sustained investment, more sophisticated and better cross platform planning opportunities...
Opinion: Lottery Campaign Continues to Divide Opinion in Adland
There is nothing quite like a controversy to get the advertising industry up in arms. An ad can run unnoticed for weeks, but the...
Interview: Buymedia Surfs the AI Wave with Expansion Plans Ahead
“With AI already making significant inroads into the advertising and media industry, one Irish company is banking on a big uptake in its services...
Opinion: The Good, the Bad and the Ugly of Branded Podcasts
The Irish digital audio market is wide open for good quality branded podcasts. The problem is there’s not enough of them, writes Peter Smyth.
Let’s...
Opinion: Meta is About to Become the World’s Biggest Advertising Platform
While it has had its fair share of problems down through the years, Meta is on course to becoming the largest advertising platform in...
Opinion: YouTube Advertisers Hit The Big Screen
For years, digital marketing treated YouTube as a mobile-first platform built for short-form content within a fast-paced, distraction-heavy environment. That assumption doesn’t really hold...
