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Opinion: What Agencies and Marketers Need to Know About the EU...
From August 2026, new EU transparency obligations kick in that will affect every marketing and communications team using generative AI, whether they know it...
Opinion: Paying Attention to Digital Out of Home Advertising
The steady growth in Digital Out of Home advertising comes on the back of sustained investment, more sophisticated and better cross platform planning opportunities...
Opinion: Lottery Campaign Continues to Divide Opinion in Adland
There is nothing quite like a controversy to get the advertising industry up in arms. An ad can run unnoticed for weeks, but the...
Interview: Buymedia Surfs the AI Wave with Expansion Plans Ahead
“With AI already making significant inroads into the advertising and media industry, one Irish company is banking on a big uptake in its services...
Opinion: The Good, the Bad and the Ugly of Branded Podcasts
The Irish digital audio market is wide open for good quality branded podcasts. The problem is there’s not enough of them, writes Peter Smyth.
Let’s...
Opinion: Meta is About to Become the World’s Biggest Advertising Platform
While it has had its fair share of problems down through the years, Meta is on course to becoming the largest advertising platform in...
Opinion: YouTube Advertisers Hit The Big Screen
For years, digital marketing treated YouTube as a mobile-first platform built for short-form content within a fast-paced, distraction-heavy environment. That assumption doesn’t really hold...
Opinion: When Relational Intelligence Beats Artificial Intelligence Hands Down
As the advertising and marketing industry rushes towards an unknown and uncertain AI future, former advertising boss Sarah McDevitt writes about the importance of...
Opinion: The Most Expensive Thing in Marketing isn’t Media, It’s Your...
Marketing as a Service is the operating model shift Irish CMOs cannot ignore, writes Graham Kinsella, Director, Marketing Transformation, Deloitte Digital and Acne, Ireland.
Marketers...
Opinion: What AI Says About Your Brand and Why it Matters
As AI platforms reshape brand search, Catrióna Campbell warns that optimising for AI answers is futile without first defining what a brand legitimately stands...
