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Opinion: The Virtues of Having a Short Attention Span
As humans we like the comfort of familiarity and the predictable while we rarely stray too far beyond the cozy confines of our comfort...
Opinion: Dynamic OOH – Delivering Impact, Driving Attention
Relevance isn’t a byproduct anymore, it’s the brief.
Opinion: The Marketing Opportunity in Supporting Youthful Joy
Brands need to do more to help children, particularly “tweens” to be children rather than forcing them to “age up” writes Lauren Maclennan.
This spring...
Opinion: How Brands Can Show Up on YouTube
Twenty years after it first launched, YouTube is the most visited video platform in the world and has established itself as an important channel...
Opinion: Opportunities Abound for Irish Media Owners
While the latest digital ad spend report from IAB Ireland shows that companies like Meta and Google continue to maintain a stranglehold on the...
Opinion: Where is All My AI Traffic?
Although it’s still early days, Open AI’s ChatGPT has the potential to become your brand’s next big acquisition channel, writes Brendan Almack.
Global ad investment...
Opinion: The Upside of Down and Why Negative Ads Can Be...
It’s only natural that brand owners want to see their brand dripping with positivity but there are times when some negativity also works more...
Opinion: Think About the End from the Beginning
Continuing his series of insights into podcasting and digital audio, Daryl Moorhouse of Tinpot Productions offers some important tips for companies or brands that...
Opinion: How to Win Summer in 10 Seconds
Kicking off the first in a series of “How To” reports that will delve into Programmatic OOH, Talon’s Eoin Carroll, looks at how summer...
Opinion: There’s a Problem with Effective Advertising
While measurements like reach and engagement can be useful, effective advertising needs to be judged on the problem it solves, something that can easily...
