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Opinion: The Double Life of a Brand
At a time when many advertising folk have jumped from advertising into consultancy roles with the so-called big ‘cagencies’, Rory O’Rourke did the exact...
Opinion: Visibility Is the Metric That Matters Most Now
As AI Overviews, paid search and conversational platforms absorb more of the customer journey, organic traffic is becoming a less reliable measure of SEO...
Opinion: Consumers are Entering September With Intention
As September approaches, Irish consumers are returning to routine with a more deliberate mindset, prioritising value, planning and considered spending. Susan Murtagh, Business Director...
Opinion: What is Really Driving Effective OOH Advertising
The latest research from Talon Ireland's Pulse Brand Tracker for the first half of 2026 unearths some interesting findings that challenge some conventional assumptions,...
Digital Audio Reaches Scale but Advertising Spend Still Lags
With the Irish digital audio market now estimated to be worth in excess of €30m a year, there is a growing case for digital...
Opinion: The Key Takeaways from Google Marketing Live 2026
With digital advertising now moving beyond traditional keywords into the realm of AI, brands that have strong data, quality creative and a clear customer...
The Reminder Effect: Making Memory Easy to Find
OOH’s reminder role works hardest when brand, message and creative cues are clear enough to be recognised quickly.
Opinion: Cannesmaxing with Thinkhouse’s Jane McDaid
The first time I went to the Cannes Lions Festival of Creativity was over 12 years ago. It was far too traditional for me....
The Reminder Effect: Memory Meets the Moment
OOH’s reminder role becomes most valuable when memory meets the moment, close to the brand, the occasion or the decision.
The Reminder Effect: Keeping Brands in Mind
OOH’s reminder role is not just about being seen again. It is about keeping brands visible, familiar and easier to bring back to mind when the message becomes relevant.
