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Shopper Marketing 2.0

Jane Casey shares Three Ways to Fuse Experiential & Digital and Supercharge Your Shopper Marketing. It seems that the marketing industry is moving increasingly towards...

LUSH: Anti-social or simply smart?

Lush, a cosmetics company renowned for its ethical stances, caused quite a stir last month when it announced it was closing its UK social...

A Diverse, Inclusive & Multi-faceted Agenda

IAPI have been pursuing a strategic D&I agenda for the past number of years and this year, several key initiatives have been launched that...

Why do Advertisers Continue to Invest in Facebook?

“Far too much of the intellectual firepower of our industry is being spent on fixing problems versus focusing on delighting the people we serve.”...

Why Nothing Beats Radio

Tuesday June 30th 2015. I closed the door of my iRadio office and sat back in my chair to listen. Twenty minutes of sound effects,...

Embracing the Partnership Approach

How do you create the perfect agency/client relationship? Niamh Twyford, who has worked for a number of leading international brands offers some useful insights. So,...

Demographics only Scratch the Surface

As marketers, we like to think that we see our audiences, says Valerie Popeck. Past the restrictions of traditional demographics and stereotypes, we sell...

GDPR and Advertising – the Impact So Far

“Privacy means people know what they’re signing up for – in plain English, and repeatedly” - Steve Jobs, Apple CEO 2010 In 2010, the late CEO...

If You Love Them, Let Them Go… … and then Give...

We live in an age of more and more choice and, increasingly, an expectation that shopping around is the smart move, writes Sara Callanan. Consumers...

Finding the Sponsorship Sweet Spot

How does a brand find their clear space or sweet spot in an increasingly cluttered sponsorship market. And how do they create an effective...

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