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Opinion: Three Steps to Delivering Innovation

The role innovation plays in marketing is hugely important but we need to clearly define what innovation means for it to be widely embraced,...

Opinion: How to Make the Big Jump to eCommerce

With more companies and brands embracing eCommerce and digital transformation, Louise Mulvey, eCommerce Director with Core, outlines the three key areas marketers should focus...

The Power of News Brands Takes Centre Stage at Engage Conference

Over 300 marketers, planners, strategists, journalists, and publishers attended the NewsBrands Engage virtual conference which took place earlier this week. The event was presented by...

Opinion: The Role of Creativity in Business Today

Creativity will be one of the defining factors for success in business. Because of this we need to embrace it and ensure that it...

Opinion: Chasing the Next Big Addictive Hit

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Core Research Shows Irish People are More Concerned About Mental Health

With the global pandemic leading to a surge in mental health problems across the world, 79% of Irish people are conscious of their mental...

Opinion: History in the Making or History Repeating Itself?

Whether we know it or not, we are facing the dawn of a new age after 11 months of global upheaval and uncertainty. But...

Opinion: Local Radio Set to Become Louder in 2021

The power of local radio was clearly evident during the lockdowns of 2020 and this is only going to increase during 2021, writes Peter...

Opinion: Never Waste a Good (Or Bad) Crisis

Now is the time for businesses to take a long and hard look at where they want to be in three years’ time. More...

Irish Sponsorship Market Set for a 7% Rebound in 2021

The Irish sponsorship market is poised for a return to growth this year following an unprecedented decline in 2020, according to the sponsorship consultancy...

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