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Opinion: Building a Culture of Effectiveness in Advertising

Andy Pierce, Core’s group strategy director writes about the importance of advertising effectiveness.  Advertising and marketing is at an important crossroads, where we need to...

Opinion: Brands to Create New Challenges For Established Sports Broadcasters

In the fast-moving world of sports sponsorships, brands could still prove to be worthy contenders in the battle to secure and stream live sporting...

Opinion: Rising Costs Threaten to Undermine Consumer Sentiment

Irish consumer confidence has reached its highest level in over three years according to the January edition of RED C’s Consumer Mood Monitor, writes...

CSR Awareness Levels Remain Poor Among Irish Consumers

Awareness levels about corporate social responsibility (CSR) among Irish consumers is low, according to new global research published by the Worldwide Independent Network of...

The Big Read: THINKHOUSE – In the Right Place at the...

As the Dublin-based agency Thinkhouse celebrates 20 years in business this year, founder Jane McDaid talks to John McGee about the growth of the...

Irish Diversity Study of Marketing Industry Highlights Room for Improvement

The first-ever Diversity, Equity and Inclusion Census of the Irish marketing and advertising industry has been published. The results of the survey are based on...

Opinion: Brands Embracing Social Commerce is Good for Consumers

As more and more brands are turn to social commerce to reach their customers, social media platforms are in turn responding by investing heavily...

Opinion: How to be More Effective When it Comes to Effectiveness

Margaret Gilsenan, chief strategic officer of Boys+Girls  shares her views on the importance of effectiveness in advertising and offers some tips on how the...

The Big Read: Inside Accenture Interactive Ireland

  There are now over 180 people working for Rothco and Accenture Interactive across a wide range of marketing and advertising disciplines. In the first...

Opinion: Opportunities to Create Real and Sustainable Growth

Most brands and businesses are not recognising the strategic value of experience design, choosing instead to simply fix problems and meet category norms. Ed...

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