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Demographics only Scratch the Surface

As marketers, we like to think that we see our audiences, says Valerie Popeck. Past the restrictions of traditional demographics and stereotypes, we sell...

GDPR and Advertising – the Impact So Far

“Privacy means people know what they’re signing up for – in plain English, and repeatedly” - Steve Jobs, Apple CEO 2010 In 2010, the late CEO...

If You Love Them, Let Them Go… … and then Give...

We live in an age of more and more choice and, increasingly, an expectation that shopping around is the smart move, writes Sara Callanan. Consumers...

Finding the Sponsorship Sweet Spot

How does a brand find their clear space or sweet spot in an increasingly cluttered sponsorship market. And how do they create an effective...

Opinion: Media and Advertising Through the Lens of a TY Student

In the final series of articles written by Transition Year students who have spent time working with IMJ and Adworld, Saul Light, a student...

The Media Roulette Wheel

Technology is tempting some big names to do media buying themselves and cut out agencies, but as John Dunne argues, it’s not a binary...

Radio’s Overnight Success

The power of radio advertising was demonstrated by the findings of a recent case study involving Irish-owned Flahavan’s, writes Gabrielle Cummins. I don’t think we’ve...

Stop Selling and Start Communicating

When the world is at the fingertips of the younger generation of shoppers, how is your brand going to sell its wares from Dublin...

What’s New in Digital?

It’s that time of year when people look for the shiny new thing in digital that they can stuff into their marketing plan for...

Looking Beyond the Logo

Vanessa Fay explains how ‘Feeling, Thinking and Creating’ are Key to Successful Brand Development Branding is not just about how something looks, it’s about how...

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