LATEST NEWS
IAB Ireland Published Brand Safety Guide for Advertisers
IAB Ireland has published a new Guide to Brand Safety which is aimed at helping brands make informed decisions when it comes to brand...
FEATURES
Opinion: The Great TV Wastage Illusion
Eimear Keane dispels some of the myths about wastage when it comes to TV advertising and audience reach.
This is the great wastage illusion. Waste...
B&A Research Shows Slight Improvement in Consumer Confidence
The latest B&A barometer shows a slight improvement in consumer confidence but strong concerns about rising prices remain.
Following a sharp decline in consumer confidence...
LATEST APPOINTMENTS
BBDO Dublin Appoints Jess Derby as Head of Content & Production
BBDO Dublin has appointed Jess Derby as its new head of content and production....
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AD OF THE WEEK
A Proper Day Out for Folk Wunderman Thompson and Horse Racing...
Horse Racing Ireland and Folk Wunderman Thompson have launched a new above the line campaign called ‘A Proper Day Out’, which repositions the sport...
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