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Opinion: TikTok Offers Value for Advertisers as Social Costs Increase
As TikTok continues to grow its user base around the world, more and more brands and advertisers are taking note, writes Brendan Almack and...
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Opinion: TikTok Offers Value for Advertisers as Social Costs Increase
As TikTok continues to grow its user base around the world, more and more brands and advertisers are taking note, writes Brendan Almack and...
Opinion: Influencer or Ambassador – A Subtle Semantic Difference?
In the ongoing debate about using social media influencers and brand ambassadors as part of the marketing mix, we should never lose sight of...
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Luke Wilson Joins TBWA as Head of Digital & Social
Luke Wilson has been appointed as head of digital, social and content at TBWADublin.
In...
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BBDO Dublin Rolls Out New Campaign Using AI for Dublin Simon...
The Irish homelessness charity, Dublin Simon Community has launched a new campaign using artificial intelligence (AI) technology, in what is a first for Irish...