LATEST NEWS
Opinion: Better Inputs & Better Planning Lead to Better Outcomes for...
For a long time, media planning has been built on the assumption of precision. We can reach audiences, and we can understand them clearly...
FEATURES
Opinion: YouTube Advertisers Hit The Big Screen
For years, digital marketing treated YouTube as a mobile-first platform built for short-form content within a fast-paced, distraction-heavy environment. That assumption doesn’t really hold...
Opinion: When Relational Intelligence Beats Artificial Intelligence Hands Down
As the advertising and marketing industry rushes towards an unknown and uncertain AI future, former advertising boss Sarah McDevitt writes about the importance of...
LATEST APPOINTMENTS
Talon Appoints Eoin Carroll as Head of Programmatic
Eoin Carroll has been appointed as head of programmatic at the OOH agency Talon...
DON'T MISS
Ad of the Week
Insurer Lets Loose No Drama Llama as Part of New Campaign
As it prepares to celebrate its 25th anniversary, insurer 123.ie has rolled out a new long-term brand platform featuring a character called the "No...
