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Edelman Rolls Out New Irish Brand Campaign for Knorr
Edelman has developed a new integrated brand campaign for Knorr that celebrates the role food plays in bringing Irish families and friends together around...
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Interview: Businesses Will Always Need to Understand How Real People Behave
As clients demand clearer commercial returns and AI changes how insight is delivered, RED C managing director Ciara Reilly tells John McGee that understanding...
Opinion: Before You Do Anything With AI, Do This
Before brands invest in AI, they need to get their content in order. For it to work, clear, current and trustworthy information is the...
LATEST APPOINTMENTS
Marketing Institute Begins New CEO Search as Shane McGonigle Steps Down
Shane McGonigle, the CEO of the Marketing Institute, is to step down from the...
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Publicis Dublin Taps Into ‘Parent Reflexes’ for New Laya Healthcare Campaign
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With the all-important health insurance policy renewal period now underway, Publicis Dublin has rolled out a new campaign for Laya Healthcare that taps into...
