NEWS
CCA Calls for Government Support to Help Irish Brands Compete Internationally
The Creative & Communications Association (CCA) has called on the Government to provide greater support for Ireland’s advertising, communications and creative industries, arguing that...
Clear Commercial Goals & Emotional Impact Underpin Effective Advertising According to Ipsos B&A/CCA Research
Ireland’s most effective advertising campaigns combine clear commercial objectives with emotionally engaging creative work and a connected mix of media channels, according to new...
Beyond Reach: How Premium Layers Drive OOH Impact
Colum Harmon, Marketing Director, PML Group, with this week’s Out Look on Out of Home
Out of Home has long excelled at delivering scale,...
EXP Wins Three-Year Experiential Brief for Re-turn
EXP, the experiential arm of Boys + Girls, has been appointed experiential agency partner for Re-turn, Ireland’s Deposit Return Scheme, following a competitive pitch.
The...
Edelman Rolls Out New Irish Brand Campaign for Knorr
Edelman has developed a new integrated brand campaign for Knorr that celebrates the role food plays in bringing Irish families and friends together around...
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Publicis Dublin Taps Into ‘Parent Reflexes’ for New Laya Healthcare Campaign
With the all-important health insurance policy renewal period now underway, Publicis Dublin has rolled out a new campaign for Laya Healthcare that taps into...
Irish Marketing Podcast Shortlisted for All-Ireland Podcast Award
The Irish Marketing Podcast has been shortlisted for the ESB Business & Innovation Podcast Award at the 2026 All-Ireland Podcast Awards, which take place...
Irish Marketing Podcast: Profit, Trust and the Power of Audio
The latest episode of the Irish Marketing Podcast, powered by IMJ and Tinpot Productions, takes listeners inside Radio Centre Ireland’s Sounding Out 2026 conference,...
FUEL Tops Irish Eventex Rankings as European Research Highlights Importance of Brand Relationships
The Dublin-based experiential agency FUEL has been ranked Ireland’s leading agency in the Eventex Top 100 Agencies 2026, as new European research points to...
Approval Bottlenecks Drain Marketing’s Creative Spark, Pacey Finds
Approval delays, administrative workloads and fragmented information sources are squeezing marketers’ creative time, while concerns about generic content are limiting wider adoption of AI,...
Interview: Businesses Will Always Need to Understand How Real People Behave
As clients demand clearer commercial returns and AI changes how insight is delivered, RED C managing director Ciara Reilly tells John McGee that understanding...
The Irish Marketing Podcast: A Christmas Toy Story
The creative thinking behind Smyths Toys’ new European Christmas campaign takes centre stage in this week’s episode of The Irish Marketing Podcast.
European Marketing Director...
Opinion: Before You Do Anything With AI, Do This
Before brands invest in AI, they need to get their content in order. For it to work, clear, current and trustworthy information is the...
Out Look: Big Brands Trust in Out of Home
James Byrne, Marketing Manager, PML Group, with this week’s Out Look on Out of Home
Out of Home continues to attract increased investment from...
Ardmore Group brings Visit Pennsylvania Campaign to NFL London Game
Ardmore Group has delivered a Visit Pennsylvania campaign targeting American football fans in London as the Philadelphia Eagles took on the Jacksonville Jaguars at...
LATEST APPOINTMENTS
ACCOUNT WINS
The Public House Wins NSPCA Fundraising Account
The Public House has been appointed to develop the NSPCA’s 2026 Christmas fundraising campaign following a competitive pitch.
The independent creative agency will lead the...
