NEWS
Irish Agencies Triumph in Cannes with Eight Awards
With the week-long Cannes Lions Festival of Creativity drawing to a close today, a number of Irish agencies and their clients have every reason...
Agency Profile: A Dynamo for Growth
With advertising now accounting for over 25% of turnover, the Dublin-based agency Dynamo has made the successful transition from being a bespoke design and...
Opinion: Dynamic OOH – Delivering Impact, Driving Attention
Relevance isn’t a byproduct anymore, it’s the brief.
Heineken Rolls Out New Brand Platform & Campaign for Orchard Thieves
Ten years after launching Orchard Thieves on the Irish market, Heineken Ireland has rolled out a new brand platform for what has now become...
Opinion: The Marketing Opportunity in Supporting Youthful Joy
Brands need to do more to help children, particularly “tweens” to be children rather than forcing them to “age up” writes Lauren Maclennan.
This spring...
Fierce Mild Wins Inaugural Sky Media’s Taste of TV Award
The Co. Louth based Fierce Mild, an independent Irish non-alcoholic specialty beer brand, has won the first ever Taste of TV’ fund - a...
Ipsos B&A Consumer Confidence Barometer
Consumers appear to be taking a more nuanced view of Donald Trump’s tariff plans according to the latest Ipsos B&A Consumer Confidence Barometer.
This wave...
Dove Men+Care Partners With Irish Times & Irish Examiner for Lion’s Tour
With the British & Irish Lions tour of Australia kicking off today in the Aviva with a friendly match against Argentina, Irish Times Media...
IAB Ireland & Kantar Webinar to Focus on Connected Audiences
Bridging the Gap Between Insight and Activation – Connected Audiences with Kantar Media, TGI" will be the focus of the next IAB Ireland’s Industry...
Bauer Media Backs Radio Ready Connected Car Initaitive
Bauer Media Group is backing a "new, unified vision for how broadcasters and car manufacturers can support radio listening in connected cars." This strategic...
Irish Delegation Prepares to Descend on Cannes Next Week
A 103-strong delegation from the Irish advertising and marketing community will head to the south of France next week for the annual Cannes Lions...
Partner Content: Invest in Your Brand with a Masters in Consumer Insights & Branding
By Maynooth University
In a crowded marketplace, brands that thrive are those rooted in deep consumer understanding and strategic clarity. For marketing professionals seeking to...
Opinion: How Brands Can Show Up on YouTube
Twenty years after it first launched, YouTube is the most visited video platform in the world and has established itself as an important channel...
Out Look: Building Outside the Lines
Three quarters of people believe specials make a brand seem exciting while 84% agree that specials are more noticeable than standard poster ads.
Cadbury Rolls Out Sweet Media First with Dublin Airport Activation
In what is a media first in Ireland and the UK, the Mondelez-owned Cadbury has kicked off a 12 month branded gate takeover at...
LATEST APPOINTMENTS
ACCOUNT WINS
Aer Lingus Creative Account Goes to Uncommon
The London-based Uncommon Creative Studio has picked up the global creative account for Aer Lingus following a pitch process that involved a number of...
