AdWorld News

New Kantar Media Research Sheds a Light on Challenges Facing Advertising and Marketing

Kantar Media, the global media intelligence company has published its annual DIMENSION report which explores the key communication planning, buying and measurement challenges faced...

MediaCom Wins Mars Account Following Global Realignment

Following a global realignment, Mars, the petcare, confectionery and food giant has awarded MediaCom its media buying account. The GroupM agency already had the planning...

Bank of Ireland Cements its Rugby Credentials with Connacht Deal

With the popularity of rugby continuing to surge, Bank of Ireland has now boxed off all four Irish provinces- Munster, Leinster, Ulster and Connacht-...

Wavemaker Teams With Paramount Pictures for Mission Impossible

Wavemaker Ireland, in partnership with Paramount Pictures Ireland, created a series of videos using the influencers Coach John Kavanagh and Coach Owen Roddy to...

Locomizer Forms Irish Partnership with PML Group

Locomizer, the award-winning provider of location analytics and anonymised audience research for global media agencies and brands is partnering with the PML Group to...

Tourism Ireland Targets Brits in Autumn Campaign

Tourism Ireland has teamed up with TV presenter Angela Scanlon, in a new promotion to showcase the island of Ireland to British holidaymakers this...

Oliver Appoints Adrian Kilkenny as Design Director

Oliver Ireland has appointed Adrian Kilkenny as design director. Prior to joining the agency, he worked with a number of agencies in the UK...

Insight of the Week: The Home Delivery Diners

A key change in consumer behaviour in recent years has been the trend towards going out less to eat and drink. One consequence of...

INM Launches New Platform for Bloggers and Influencers  

Independent News and Media (INM) has launched a new online platform that aggregates the blogs of many well-known bloggers and social media influencers under...

Don’t Be Left Out of the IMJ Agency Issue

IMJ’s annual Agency Issue is almost upon us and, as usual, we invite industry stakeholders to participate in what has become the most comprehensive...

EVOKE.ie Teams Up with Seat Ireland for New Female Business Channel

  The DMG Media-owned EVOKE.ie has rolled out a new standalone channel called INSPIRE which is aimed at women in business and will be sponsored...

Eoin Murphy Joins Lovin Media Group

Eoin Murphy has joined Lovin Media Group as senior account manager with its agency sales team. Murphy  joins the growing commercial team at Lovin Media...

Seminar to Discuss Advances in Digital Audio Coming Up Next Week

With digital audio listenership on the increase in Ireland, the digital sales house i-Believe is hosting a Digital Audio seminar next week at which...

IPG Seeks Sponsors for Global Gathering in Galway

The organisers of the Global Gathering, the three-day event which celebrates and promotes Irish food to Irish pubs overseas, are seeking sponsors for the...

Thérapie Gets Loved Up with 3e for Romance in the Sun

It’s been one of the surprise hits of the Summer and  has provided hours of water-cooler conversations and now the Australian version of Love...

OOH Market Grows by 3% According to Kinetic

The Irish OOH market grew by around 3% in the first six months of 2018 according to Kinetic. The growth was driven primarily by Digital...

KPMG To Sponsor Dublin Senior Ladies Gaelic Football Team

KPMG is the new sponsor of the Dublin Ladies Senior Gaelic football team after it agreed to sponsor the team for a year. According to...

JNLR Analysis: Radio Continues to Thrive

John Clancy of Carat casts his eye over the latest set of listenership figures from the JNLR. OVERALL LISTENING TRENDS Radio listenership in Ireland is remarkably...

Latest Appointments

Oliver Appoints Adrian Kilkenny as Design Director

Oliver Ireland has appointed Adrian Kilkenny as design director. Prior to joining the agency, he worked with a number of agencies in the UK...

Eoin Murphy Joins Lovin Media Group

Eoin Murphy has joined Lovin Media Group as senior account manager with its agency sales team. Murphy  joins the growing commercial team at Lovin Media...

Account Wins

Oliver Appointed as Creative Agency of Dublin 2018 World Para Swimming...

The Dublin-based agency Oliver has been appointed as the creative agency to the World Para Swimming Allianz European Championships that will take place at...

Chemistry Wins Creative Account for Center Parcs Resort

Chemistry has picked up the creative account for Center Parcs, the  forest park resort which is scheduled to open in 2019. Starcom, meanwhile, will handle...
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