NEWS
New Digital Agency Aims to Create 30 Jobs
MWi, the recently launched digital agency headed up by Declan Kelly says it aims to create more than 30 new jobs over the next...
Opinion: The Importance of Segmentation
For brands to thrive and develop a loyal customer base, they need to carefully segment the market by understanding the different needs, attitudes and...
Tourism Ireland Embarks on €4m Ad Campaign in the USA
As it seeks to reboot the Irish tourism industry after 18 months of lockdown, Tourism Ireland is rolling out a new €4.1m “Green Button”...
DMG Media Ireland Strengthens Commercial Team
DMG Media Ireland has made a number acquisitions to its of its commercial and content teams.
The first of these sees Conor Quinn (pictured above)...
MII Webinar to Examine New Audio Trends and Research
The Marketing Institute (MII) has teamed up with Urbanmedia and Dentsu for Sound Affects 2: Audio Revival, a webinar that will explore the ever-changing and rapidly growing...
Bank of Ireland Launches New Campaign Targeting Third Level Students
With most third level students already back on campus and first years heading there over the next week or so, one of the first...
Out Look : The Latest OOH Trends & Developments
Colum Harmon, marketing director, PML Group with this week’s Out Look on Out of Home.
Consumers Set to Shop Around
More than one in five...
Mediahuis Launches New Digital Offering Called Display Pro
Mediahuis, has launched a new propriety digital advertising product called Display Pro in response to increased demand for more sophisticated and effective digital advertising...
Optimism Prevails But Concerns Still Linger in Latest Core Research
The pubs and restaurants are open again, sports grounds are back hosting fans, companies are welcoming staff back to the office and, overall and...
Winners of Inaugural Effie Awards Ireland 2021 Announced
A total of seven Gold, 12 Silver and 12 Bronze Effies were awarded across 22 categories at the inaugural Effie Awards Ireland 2021 which...
MediaCom Bags FoodMarble as Springboard’s First Irish Account
The GroupM agency MediaCom Ireland has added the health tech company, FoodMarble to its client list following a competitive pitch process.
FoodMarble enables users to...
Core Research Shows Pandemic Induced Pressure on People’s Personal Finances
While Irish banks recorded record customer deposits during lockdown in 2020 and into the first quarter of 2021, 36% of people say their household...
VMTV Partners With Google to Launch Pause Ads
Virgin Media Television, has announced a partnership with Google Ireland to integrate what it calls a first-of-its-kind integration of Pause Ads for Google Ad...
Leading Keynote Speakers Lined Up for Ireland’s Top Sustainability Summit
Jane McDaid, the founder of Thinkhouse, Jonathan Wise, co-founder of Purpose Disrupters and Martina L. Cheung, president of S&P Global Market Intelligence are just...
Irish Times Rolls Out New Brand Advertising Campaign
The Irish Times has launched a new advertising campaign that highlights its “always on” positioning.
The new campaign was created in collaboration with agency partners...
LATEST APPOINTMENTS
ACCOUNT WINS
The Public House Picks Up INM Creative Account
The Public House has picked up the creative account for Independent News & Media (INM) following a three-way pitch.
The agency, which is headed up...
