NEWS

Vhi Highlights Connected Service Offering in New Droga5 Campaign

With the all-important renewal period for health insurers now underway, Droga5 Dublin, part of Accenture Song, has rolled out a new campaign for Vhi...

Out Look: Smirnoff lights up the dark for Hallowe’en

Our recent IMPACT Attention study revealed that 85% of OOH consumers believe innovative formats – including murals – better capture their attention. 84% believed the use of these formats make brands appear more innovative.

IAB Ireland Rolls Out Campaign to Highlight the Importance of the Gold Standard

IAB Ireland has launched its first advertising campaign to highlight the Gold Standard which is designed to improve the Irish digital advertising ecosystem. The campaign...

Darragh Rea Appointed as CEO of Edelman Ireland

Darragh Rea has been appointed as CEO and general manager of Edelman Ireland, replacing Joe Carmody who was recently appointed as chief operating officer...

Opinion: US Presidential Election is a Battle of the Brands

While next week’s US Presidential Election is an important battle for the heart and soul of the USA, it is also a battle of...

ASA to Host Webinar to Discuss Influencer Marketing Guidelines

The Advertising Standards Authority (ASA) is hosting a free webinar on Influencer Marketing next Thursday, November 7 to discuss guidelines for commercial content on...

Certa Introduces Aodhán in New Campaign from Granite Digital

Granite Digital has created a new national campaign for Certa, one of Ireland’s leading home heating providers. The campaign introduces Aodhán as the new face...

Opinion: Why Programmatic OOH This Christmas?

‘Tis the season to put programmatic OOH (PrOOH) to work for your brand says Eoin Carroll. Following on from our first programmatic piece recently published...

Christmas FM Returns with Cadbury, An Post and Coca Cola as Main Sponsors

An Post, Cadbury and Coca Cola will once again sponsor the festive channel Christmas FM. Now in its 17th year, Christmas FM will begin broadcasting...

Legacy Communications Shortlisted for Agency of the Year at Global PR Awards

Having won PRCA Agency of the Year earlier in 2024, Legacy Communications has been shortlisted, along with two other agencies, for the prestigious Agency of...

IAB Ireland to host Webinar on prepping for Q5 for Advertisers and Agencies

While the the all-important Christmas season is underway for many brands, companies looking for opportunities beyond Christmas in the so-called Q5 period - which...

Today FM Rolls Out Major Cross Platform Brand Campaign

The Bauer Media-owned Today FM has launched a major new cross platform advertising campaign to promote the station. The campaign is rolling out across OOH,...

Accenture Song Wins €7m Failte Ireland Digital & Content Account

Accenture Song has been appointed as Failte Ireland's B2B digital and content partner for the next three years, an account that will be worth...

Opinion: A Year of Delving Deeper

One year on from the acquisition of market research company B&A by Ipsos, CEO Luke Reaper reflects on what has been a very busy...

Out Look: 84% to shop across Black Friday & Cyber Monday

54% rate Outdoor advertising as the most effective medium for staying updated on offers, reinforcing OOH’s pivotal role in driving retail success during key shopping events.

LATEST APPOINTMENTS

ACCOUNT WINS

Accenture Song Wins €7m Failte Ireland Digital & Content Account

Accenture Song has been appointed as Failte Ireland's B2B digital and content partner for the next three years, an account that will be worth...

EDITOR PICKS