NEWS

Artificial Intelligence Takes Centre Stage at IAPI Event

The transformative power of artificial intelligence was the hot topic up for discussion at a gathering of over 300 advertising and marketing industry professionals...

PTSB Backs Olympic Hopefuls in New Campaign from Publicis Dublin

With both the Olympic and Paralympic Games taking place this year, Publicis Dublin has rolled out a new campaign for PTSB to mark the...

Out Look: G-OOH Green and Grab More Attention this St. Patrick’s Week

Seasonal events provide a unique opportunity for retailers, FMCG brands and media providers to build brand awareness, engage with consumers and increase sales and revenue.

Opinion: Balancing Power with Human Expertise in the New AI World

In the brave new world of artificial intelligence, businesses will have to tread carefully if AI is to be deployed efficiently and accurately to...

Wildstone Forges Digital Out of Home Partnership with Micromedia

Wildstone, the UK-headquartered OOH company has entered the digital out-of-home market in Ireland with a partnership with Micromedia. Located on the highly prominent arterial routes...

Unilever Rolls Out Nationwide Campaign to Promote Pot Noodle

Unilever Ireland has launched one of its biggest campaigns ever to promote its Pot Noodle range of instant snacks. The nationwide 360 campaign which is...

Wolfgang Digital Bags Two Awards at European Content Awards

Wolfgang Digital has continued its recent winning stream on the international awards circuit by bagging two awards at the annual European Content Awards. The Dublin-based...

EssenceMediacom Retains Lidl Ireland Account

The GroupM agency EssenceMediacom has retained the media buying and planning account for Lidl Ireland for another three years. The agency was first awarded the...

ADvocates Ireland Event to Address Marketing to LGBTQ+ Community

ADvocates Ireland, the collective of LGBTQ+ professionals working in advertising, marketing and media in Ireland is holding an industry event to discuss the different...

Bloom Founder Makes a Return to the Big Stage

After a 27-year gap, David Quinn, one of the founders of creative agency Bloom has made a return the big stage with a new...

Danone Activia Sponsors Irish Independent’s Real Health Podcast

Mediahuis has bagged Danone Activia as the new sponsor of Irish Independent's award-winning podcast, Real Health. Hosted by health and fitness expert Karl Henry, the...

Agency & Marketing Salaries Remain Flat According to Latest Prosperity Survey

Salaries across the Irish agency and marketing industry remained flat in 2023 and will continue to remain so for much of 2024, according to...

Core Research Finds that 40% of Adults are Considering a New Life Direction in...

Some 68% of Irish adults intend to exercise daily, 47% are interested in working from home and 60% want to see a General Election...

Out Look: Allianz instigates behavioural change via OOH

James Byrne, marketing manager, PML Group with this week’s Out Look on Out of Home Allianz instigates behavioural change via OOH Insurer and financial services...

Guinness Launches Creative Competition to Reimagine its Classic Advertising for Guinness 0.0

Guinness Ireland and the Irish Film Institute (IFI) is calling on all creatives, film makers and content creators to “reinterpret and reimagine” a modern-day...

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ACCOUNT WINS

Boys+Girls Wins DSPCA Creative Account

Boys + Girls has picked up the DSPCA creative account. The DSPCA is Ireland's oldest and largest animal welfare charity and was established in...

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