NEWS
Irish Marketing Podcast Goes Behind the Scenes of Tesco’s Christmas Campaign
The latest episode of The Irish Marketing Podcast has dropped and this week we go behind the scenes of Tesco Ireland’s festive campaign, “Helping...
The Age of Beige: Why Irish Brands Are Struggling to Deliver Customer Delight
Irish brands may be getting better at delivering efficient customer service, but are they losing the human touch in the process? John McGee examines...
Re-turn and Boys + Girls Turn a Discarded Can into a Crisis of Conscience
Re-turn, the operator of Ireland’s Deposit Return Scheme, has launched a new campaign to highlight how individual decisions about returning drinks containers contribute to...
Out Look: 2FM Plays a Programmatic OOH Hit
Aaron Poole, Marketing Insights Manager, PML Group, with this week’s Out Look on Out of Home
From Niall Horan and The Script to Kneecap...
Javelin Wins On the Beach Media and Strategy Account
Javelin has been appointed to handle brand strategy and media for online travel company On the Beach in Ireland following a competitive four-way pitch.
The...
ACNE Dublin Uses Generative AI to Create New Cpl Brand Campaign
ACNE Dublin, part of Deloitte Digital, has developed a new brand campaign for recruitment and business services group Cpl, using generative artificial intelligence (AI)...
INTERSPORT Elverys and 53Six Celebrate Anticipation in Christmas campaign
INTERSPORT Elverys has launched a Christmas campaign created by 53Six, drawing parallels between the anticipation of Christmas morning and the patience, setbacks and belief...
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Citroën Ireland launches ‘Le Comfort’ Campaign with Bloom
Citroën Ireland has launched a campaign created by independent Dublin agency Bloom, putting seating comfort at the centre of its new “Le Comfort” communications...
Trinity and Common Good Put Research Centre Stage during Ireland’s EU Presidency
Trinity College Dublin has launched a campus campaign developed by Dublin agency Common Good to make the case for increased Irish and European investment...
Distinctive BAT Targets Further US Growth Following Revenue Surge
Irish brand research consultancy Distinctive BAT is targeting further expansion in the US market after doubling its revenue in 2025.
The company, which specialises in...
Berocca Brings the Fizz to Dundrum in Outdoor Campaign
Berocca has launched a nationwide out-of-home campaign for its new Hydrate range, featuring a bespoke installation at Dundrum Town Centre.
Developed by Talon in partnership...
KFC Ireland becomes ‘Kentucky Fried Parrott’ in Campaign Starring Troy Parrott and Emma Doran
KFC Ireland has unveiled a campaign starring Republic of Ireland international Troy Parrott and comedian Emma Doran, imagining a rebrand of the restaurant chain...
Laura Heeney Appointed as Content Editor with ExtraG
Laura Heeney has been appointed as content editor of the dmg Media Ireland-owned Irish language platform ExtraG.
Heeney began her media career with TG4 in...
Jailbird Communications Launches Social Content Studio Flock
Independent agency Jailbird Communications has launched Flock, a content studio offering video and photography for brands’ social channels.
The service gives clients access to creators,...
Fionnán Sheahan Named Journalist of the Year at Irish Journalism Awards
Fionnán Sheahan of the Irish Independent has been named Journalist of the Year at the 2026 Irish Journalism Awards in recognition of his political...
LATEST APPOINTMENTS
ACCOUNT WINS
The Public House Wins NSPCA Fundraising Account
The Public House has been appointed to develop the NSPCA’s 2026 Christmas fundraising campaign following a competitive pitch.
The independent creative agency will lead the...
