NEWS
Opinion: How to Build Mental Availability for Your Brand
Richard Colwell, CEO of Red C Research writes about the importance of Category Entrance Points (CEPs) when it comes to building mental availability for...
Verve|Showrunner Wins Tayto Business for 2022 Summer Campaign
Verve|Showrunner, the culture and entertainment arm of Verve, has picked up the Tayto account for the brand’s 2022 summer campaign.
The account win follows a...
Folk Wunderman Thompson Reveals the Secret Ingredient in New Brennans’ Campaign
Folk Wunderman Thompson has kicked off 2022 with a new campaign for Brennans Bread. Called ‘Bakers Day Off’ the campaign celebrates the bakers from Brennans’ bakery as they prepare...
Opinion: Further Data Challenges Lie Ahead for the Advertising Industry
As marketers look to find alternatives to third-party cookies and issues relating to e-privacy continue to surface, the advertising industry needs to rapidly come...
Out Look : The Latest OOH Trends & Developments
Special Start to 2022: Sophie Hamilton, marketing executive PML Group, with this week’s Out Look on Out of Home.
Bus Fares Well in...
Cannes Young Lions Set for January 17 Launch
The 2022 IAPI Cannes Young Lions will be launched at an online event on January 27, 2022.
Once again IAPI will be entering seven teams...
Consumer Confidence Dented by Omicron According to B&A Research
The omicron variant is having an impact on consumer confidence according to the latest wave of research from B&A.
This wave of the B&A Consumer...
Mindshare Strengthens Strategy Division With New Appointments
Mindshare has made a number of key appointments to the agency following on from its recent rebrand and a broadening of its service offering...
April Redmond to Speak at MII’s Next Marketing Breakfast Event
April Redmond April Redmond, global brand vice-president at Unilever, will be the guest speaker at the Marketing Institute’s Marketing Breakfast Series which will take...
New Irish Drama Tops VMTV’s Spring Schedule
VMTV Virgin Media has launched its Spring schedule for 2022 with a line-up of new shows, dramas and sport topping the bill.
One of the...
Peugeot Returns as Sponsor of Irish Times Winter Nights Event
The popular Irish Times Winter Nights series of virtual festivals, which began in July 2020, returns this month when Winter Nights 2022 opens on Monday...
Marketing Soc’s Future Council Seeks Six New Members
The Marketing Society of Ireland’s Future Council is looking for six young marketing and communications professionals to join its council in 2022.
Set up in...
Top Economists to Speak at Next AAI Toolkit Event
Economists Jim Power and Chris Johns will be the guest speakers at the next AAI Toolkit series which will take place on January 25...
Bonfire Launches Volunteer Recruitment Campaign for ALONE
A new campaign has been launched to encourage people to volunteer with the charity, ALONE. The campaign features, and is inspired by, real volunteers...
Business Plus Joins DMG’s Stable of Irish Media Brands
Business Plus, Ireland’s top-selling business magazine and website is now part of DMG Media Group after the latter received approval from the Minister for...
LATEST APPOINTMENTS
ACCOUNT WINS
The Public House Picks Up INM Creative Account
The Public House has picked up the creative account for Independent News & Media (INM) following a three-way pitch.
The agency, which is headed up...
