AdWorld News

Pundit Arena Signs Content Partnership Deal with The Open

The online sports media platform Pundit Arena is to partner with The 148th Open golf tournament which will take place at Royal Portrush Golf...

Rothco Creates Retro Gaming Campaign for AIB’s All Ireland Sponsorship

As part of its sponsorship of the 2018 All-Ireland Senior Football Championship, AIB has launched a new cross-platform campaign to engage fans in the...

Mirror Media Makes Key Appointments to its Commercial Team

Mirror Media, part of Reach Plc (formerly Trinity Mirror), has made a number of strategic appointments to its commercial team in Ireland. The new structure...

Boys + Girls Announce 10 New Roles as Agency Continues to Grow

Boys + Girls has announced ten new appointments following an internal re-shuffle to reflect the growth of the agency which now has 58 staff. One...

C&C’s Magners to Sponsor Cheltenham Gold Cup

The C&C-owned Bulmers has struck a four-year deal with Jockey Club Racecourses to sponsor the Cheltenham Gold Cup which is the highlight race during...

Healthy Food & Drink Adverts Drive Growth in OOH Market

PML Group’s review of the OOH market for the first half of 2018 reveals a marked increase in advertising on the medium for more...

Manus Goan Joins Windmill Lane as a Senior Creative.

Manus Goan has joined Windmill Create, the content creation, animation and motion graphics arm of Windmill Lane. An IADT Animation graduate, he originally started...

Oliver Appointed as Creative Agency of Dublin 2018 World Para Swimming Championships

The Dublin-based agency Oliver has been appointed as the creative agency to the World Para Swimming Allianz European Championships that will take place at...

Wilson Hartnell Wins The Open

Following an international competitive pitch, the Dublin-based public relations Wilson Hartnell has been appointed by The R&A as its public relations advisor for The...

Off The Ball Saddles up With Horse Racing Ireland

Off The Ball, Ireland’s leading sports media brand and recent winner of Sports Media Outlet of the Year at the Irish Sport Industry Awards,...

Extra.ie Partners with Curragh Racecourse

The DMG Media-owned website Extra.ie is sponsoring the Extra.ie Handicap at this weekend’s Curragh race meeting. In addition to sponsoring the feature race of the...
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Rothco Delivers Redknapp & Vialli for AIB’s ‘Toughest Rivalry’

Following on from the success of the exploits of Jeff Stelling and Chris Kamara on their road to Croke Park in 2017, AIB has...

Parenting Websites Retain Loyalty Of Readers

New research published by Packed.House has found that 78% of mums follow parenting sites on social media but 68% do not follow bloggers or...

Jamie Macken Joins the Board of the European Sponsorship Association

Jamie Macken, deputy managing director of Core’s sponsorship practice has been appointed to the board of the European Sponsorship Association. The European Sponsorship Association (ESA)...

Jacob’s Goes Dynamic to Showcase Cracking Recipes

The Valeo Food-owned Jacobs is the latest brand to use PML’s innovative proprietary dynamic platform which allows brands to deliver contextually relevant advertising at...

Insight of the Week: Tracking the Fitness Trackers

With the summer in full swing, many Irish people are using it as an opportunity to get fit and healthy and an increasingly popular...
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Boys + Girls Unveil Music Platform for Three Ireland

The Dublin-based agency Boys + Girls has rolled out a new music platform for mobile phone company Three Ireland called Made by Music. Eight...

Adworld is Taking a Break

Adworld.ie is taking a long overdue Summer break and our weekly ezine will not be published until, somewhat ominously, Friday 13th July. In the meantime, you...

Latest Appointments

Jamie Macken Joins the Board of the European Sponsorship Association

Jamie Macken, deputy managing director of Core’s sponsorship practice has been appointed to the board of the European Sponsorship Association. The European Sponsorship Association (ESA)...

Brendan Binchy Appointed Chairman of Windmill Lane

The Dublin based content creation, VFX, audio and post-production company, Windmill Lane has appointed Brendan Binchy as its new chairman. In business for over 40...

Account Wins

Chemistry Wins Creative Account for Center Parcs Resort

Chemistry has picked up the creative account for Center Parcs, the  forest park resort which is scheduled to open in 2019. Starcom, meanwhile, will handle...

The Tenth Man Picks Up FLYEfit Creative Account

The Tenth Man, the agency that was set up by Ken Robertson, the former advertising director of Paddy Power, has picked up the advertising...
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