Sky and Virgin Media Partner to Roll Out Addressable Advertising Solutions
Sky and Virgin Media have teamed up to collaborate on the roll-out of so-called “addressable TV” advertising that enable advertisers to selectively segment TV...
Cannes 2017: IAPI Young Lions Prepare for Battle
A total of 14 young Irish professionals will compete in the Film, Media, Social Media, Design, PR, Print and Young Marketers categories at next...
An Post’s Admailer.ie Wins Major International Awards
An Post clinched two of the top nine awards at the finals of the World Post & Parcel Awards which were held in Paris....
Dentsu Aegis Network Wins Power of Press Competition
A team representing DAN Ireland (Dentsu Aegis Network) wins NewsBrands Ireland 2017 Power of Press Media Planning competition.
A team from agencies representing Dentsu Aegis...
Insight of the Week: Festival Revellers Get in the Groove
Around 12% of adults in the Republic of Ireland - just under half a million people - have attended a music festival in the...
Adworld.ie Teams up With Core Media For Cannes Updates
Adworld.ie is teaming up with Core Media to bring its readers a range of daily insights and bulletins from the 64th Cannes International Festival...
SuperValu Wins the Grand Prix at The Sockies
SuperValu picked up the Grand Prix award as well as three other awards at the annual Sockies.
The retailer also won Best use of Facebook...
Outdoor Advertising Awards Set for October 12th
The 26th Outdoor Advertising Awards will be held on October 12th in the Shelbourne Hotel in Dublin, according to the Outdoor Media Association (OMA).
Entries...
Irish Independent Renews Greyhound Sponsorship
The Irish Independent is to continue its sponsorship of the prestigious Irish Greyhound Laurels competition. The sponsorship includes an advertising support package for the...
Irish Mums Actively Engage with Parenting Websites According to Research
A survey carried out by digital sales house Electric Media shows that Irish mothers actively engage with parenting websites with as much as 74%...
