Independent.ie Signs up to Nielsen’s Digital Ad Ratings
Independent.ie has become the first media brand in Ireland to certify its mobile app with Nielsen’s Digital Ad Ratings which was introduced to the...
Michelle O’Keeffe Steps Down as MD of Electric Media
The managing director of the digital sales house Michelle O’Keeffe is stepping down from her role with the company after eight years with the...
Irish Sponsorship Market Poised to Grow by 7% to €173m in...
The Irish sponsorship market is expected to grow by around 7% to around €173m according to the latest annual Onside Sponsorship Industry Survey.
The increase...
Irish Shoppers Still Hooked on Promotional Offers Says Checkout Survey
A study by customer science company dunnhumby has found that half of Irish shoppers (51%) look to buy ‘whatever brand is on promotion’ when...
BoyleSports Renews Sponsorship of RTÉ’s Horse Racing Coverage
BoyleSports, Ireland’s largest independent bookmaker is renewing its sponsorship of RTÉ Sport’s 2017 coverage of horse racing across television, radio, online and mobile. The...
AAI Toolkit Seminar to Explore Youth Culture
There are still some places available at the forthcoming AAI Toolkit series which will take place next week on Jan 24 in the offices...
Traffic to RTÉ’s Online Properties Soars in 2016
Online traffic to RTÉ’s online and mobile services (RTÉ.ie, RTÉ News Now app, RTÉ Player, RTÉ radio apps) reached record levels in 2016, attracting...
Chemistry Creates Iconic Image for Irish Examiner’s Trump Coverage
As Donald Trump prepares to be inaugurated as the 45th President of the USA, the creative department in Dublin ad agency Chemistry has come...
DMG Launches New Content Offering
DMG Media has launched a new content offering for its advertisers and clients.
Called Content Plus, the new offering has three distinct propositions according to...
OOH Market Grows by 7% in 2016 According to PML
The Irish Out of Home (OOH) market saw strong growth in 2016 according to PML Group which has published its annual review of the...
