To mark International Epilepsy Day 2020, Havas has launched a new campaign for Epilepsy Ireland.
The campaign depicts a heightened version of the myths surrounding epilepsy, featuring portraits of real members of Epilepsy Ireland by photographer Hazel Coonagh.
According to Peter O’Dwyer, ECD of Havas: “Working with the team at Epilepsy Ireland was incredibly eye-opening. With more than 12 types of epilepsy and more than 50 types of seizure, epilepsy is a very complex, very misunderstood condition. With epilepsy, there are as many myths as types of seizure – and we made those myths the focus of the work.”
The campaign is running this week across press, OOH and online, with the subjects of the portraits appearing on Pat Kenny and Morning Ireland throughout the week.
Executive Creative Director: Peter O’Dwyer
Creative Team: Zoë Higgins, Stephen Kelly
Senior Account Director: Tony Caravousanos
Photographer: Hazel Coonagh
Videography: Eimear Nolan, Seán Curtis
Visual FX: Pablo Maronez
Head of Planning: Ashly Stewart
Strategic Planner: Áine O’Boyle
Head of PR: Julie Blakeney
PR Account Executive: Maeve Shannon
Digital Account Manager: Özge Özdemir
Digital Account Manager: Ben Fraser
Media agency: Havas Media