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Tesco Ireland Media Account Moves to GroupM

Tesco Ireland has moved its media buying account to GroupM. The move is part of a Tesco International consolidation of all business into GroupM under...

Irish Media Market Set to Decline Again in 2018 According to...

The Irish media industry should be bracing itself for another difficult year in 2018 with total media spend by advertisers forecast to fall to...

Ogilvy & Mather Dublin Celebrates Illuminate Herstory 2018

The Dublin offices of Ogilvy & Mather will be transformed today, Friday January 5th, as it celebrates the second annual Illuminate Herstory light festival....

JCDecaux Donates €2m Outdoor Space to Three Irish Charities

JCDecaux has announced that it will be working with three partner charities for a two year period, commencing in January. The partner charities for...

PML Deployed Dynamic Platform for Lottery Millionaire Campaign in Media First

In an Irish media first, PML Group has delivered dynamic Digital Out of Home (DOOH) at scale in a campaign using its proprietary dynamic...

Core Knowledge Launches 2018 Training Course Schedule

Core Knowledge, which is part of the media and marketing communications group Core, has launched its 2018 training course schedule and this year it...

Elevate Announces New Partnership with ASG

Dublin-based PR and social media agency, Elevate PR has formed a partnership with the Belfast-based advertising and marketing agency, ASG & Partners. Founded in 2001...

Insight of the Week: The Hardcore Bargain Hunters

With the January sales firmly up and running, it is timely to ask – bearing in mind almost all of us like a bargain...

Tourism Ireland Kicks off Major 2018 Campaign in Germany

Tourism Ireland has kicked off its promotional drive for 2018 in the all-important German market – with a TV campaign which will be seen...

Ad of the Week: 123.ie – Simple is Smarter

In January of 2018, the Insurance landscape in Ireland will be presented with a bold new message from 123.ie: Simple is Smarter. The new brand...

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