Outset Rolls Out New Virtual Campaign for Savills Ireland
Outset Agency has launched a new campaign which was created in collaboration with its client Savills Ireland.
Called “Savills Live”, the campaign involved the design,...
Publicis & OMD Answer the Call for ChangeX
Publicis Dublin and media agency OMD have launched a new campaign for ChangeX, the online community engagement platform that is designed to get knowledge...
Thinkhouse Moves Annual Youth Culture Report Online
As the marketing and advertising industries adjust to new and unchartered waters, Thinkhouse’s Youth Lab, is rolling out its annual Youth Culture Uncovered report...
Sponsors Urged to Continue Backing Sporting & Cultural Events
With the number of reported sponsorship deals in the Irish market down by 14% in Q1 of 2020, when compared to the same period...
Irish Grocery Market Gets a 14% Boost During Easter Week
Irish shoppers spent a whopping €371m on groceries during Easter week, an increase of 14% on the previous year, according to data published by...
Five More Big Insights from B&A’s Life on Lockdown Survey
In the fourth wave of its weekly research series, Life on Lockdown, market research firm B&A examines some of the key trends and sentiments...
IAB Ireland Survey Shows Covid-19 Crisis Hits Online Ad Spend
The ongoing Covid-19 crisis and the subsequent decline in advertising investment has hit Ireland’s digital publishers, despite record traffic to many news sites, according...
IAPI Survey Finds Resilience & Resolve in Adland
Charley Stoney, IAPI CEO
Some 86% of IAPI members are working on COVID-19 related campaigns, over a third of agencies think that the ongoing crisis...
Opinion: Brands Need to Keep Talking to Consumers
With many brands postponing or cutting their planned advertising investment, Richard Colwell of Red C argues that they are making a big mistake.
As we...
69% of People Remain Active During Lockdown According to Core Research
As part of Core’s COVID-19 series, Core Strategy and Research are focusing on key areas of our lives that have been impacted by COVID-19....
