New Tesco Campaign Stands for Joy this Christmas
With the Christmas ad season well underway, BBH Dublin has rolled out its first Christmas campaign for Tesco Ireland.
Called “The Christmas Party”, the campaign...
Boots Brings Joy for All in New Christmas Campaign
Boots Ireland has rolled out its new festive campaign starring BAFTA-nominated actress Lydia West.
According to the retailer, the campaign which is called “Joy for...
Center Parcs Sponsors RTÉ’s The Ryan Tubridy Show
In a deal that was brokered by Starcom & Core Sponsorship, the twelve-month partnership consists of 3 x 10-second sponsor-credited stings per show, sponsor-credited...
Women’s Soccer Sponsorship Works for Evoke.ie
The third-largest audience for a women's soccer game in Irish history was in attendance for the Evoke.ie FAI Women's Cup Final last Sunday, justifying the...
IAB Connect to Discuss New Research into Advertising Attention of Irish...
Designing our Digital Future is the theme of the IAB Connect event for H2 2022 which will take place in the Alex Hotel on...
Opinion: Sailing into Uncharted Territory on the Sustainability Front
Emerging from the COVID-19 pandemic, the world now finds itself caught between a rock and a hard place with rising cost of living and...
Publicis Dublin Raises a Toast to Island’s Edge in New Campaign
Publicis Dublin has rolled out a new campaign for the Heineken Ireland-owned stout brand Island’s Edge.
Called “It’s better, less bitter,” the through the line...
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Jameson Celebrates New Brand Launch with Campaign from The Public House
The Public House has created a new campaign for Jameson Single Pot Still called “It All Comes Back to This.”
The new campaign celebrates the...
Aviva Insurance to Sponsor The Pat Kenny Show on Newstalk
The Bauer Media-owned Newstalk has struck a sponsorship deal with Aviva Insurance Ireland for its flagship mid-morning current affairs programme The Pat Kenny Show.
The...
Opinion: Marketers Embracing Artificial Intelligence with Gusto
Increasingly, more and more marketers are turning to artificial intelligence with great success to help boost their marketing effort, writes Ivan Adriel de Silva.
Using...
