Tesco Bans the Christmas Naughty List in New Festive Campaign
Tesco Ireland has rolled out its new Christmas campaign that captures a “slice of Irish life 2020” and this year the retailer will be...
The Marketing Institute to Serve Up Camile Thai for Breakfast
Daniel Greene, head of marketing and Caoimhe O’Reilly, head of strategy with Camile Thai will be the guest speakers at the forthcoming Marketing Breakfast...
Now Near Next – The Latest View from OOH
James Byrne, marketing manager, PML Group with this week’s view from OOH
This week we take a look at increasing levels of mobility reported by...
Bord Gais Energy Renews Hurling Sponsorship With INM
Following on from last year’s successful partnership, Independent News & Media (INM) and Bord Gáis Energy (BGE) have joined forces for a second consecutive...
Book Review: Marketing is in Trouble by Colin Gordon
Gary Brown takes a deep dive into Colin Gordon’s new book on the perilous state of marketing at the moment.
This is a fine piece...
ICAD Begins Countdown to December’s ‘The Best of Us’ Creative Showcase
This week the Institute of Creative Advertising and Design (ICAD), will be lighting up the streets with an advertising campaign to promote the power...
Optimism Makes a Welcome Return in Latest Core Research
The decline in the number of daily Covid-19 cases, the election of Joe Biden as the next president of the USA and news of...
Digital Audio Listenership Continues to Surge According to Research
New research carried out by Red C for IAB Ireland’s Digital Audio Council shows that 2.53m Irish adults (71%) listen to digital audio in...
Huawei Launches Ireland’s Biggest TikTok Campaign for P Smart Phone
With Tik Tok now offering an attractive alternative for Irish advertisers, Huawei Ireland has launched a new campaign to promote the Huawei P Smart...
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Publicis Dublin Introduces the End of Career Guidance Counsellor in Standard...
Publicis Dublin has launched a new campaign for the life and pensions company Standard Life. The new campaign draws a comparison with the advice...
