Starcom Strengthens Board with New Digital Appointments
Starcom, part of Core, has made a number of key senior appointments including those of Jen Walsh and David Fogarty as digital board directors....
Out Look : The Latest OOH Trends & Developments
Colum Harmon, marketing director PML Group with this week’s Out Look on Out of Home.
Multi-Format OOH Campaigns Give 70% Boost to Recall
PML Group’s...
New Survey Shows Marketers Expect Budgets to Remain Steady Over Next...
Around 74% of marketers expect their budgets to either remain steady or grow over the next year according to the inaugural Oliver Marketing Pulse...
Lidl Teams Up with DMG Parenting Website
The DMG Media-owned parenting and pregnancy website RollerCoaster.ie has partnered with Lidl Ireland to drive subscriptions to the site and promote the retailer’s range...
The Public House Helps Dunnes Stores Shrink the Bill in New...
Dunnes Stores has rolled out a new cross-platform campaign called “Shrink Your Bill” to showcase its Double Savers offering and its popular money-off vouchers.
The...
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Folk Wunderman Goes Full Lidl with New Campaign for Retailer
Folk Wunderman Thompson has launched its first campaign for Lidl Ireland after it picked up the creative account back in June.
Called “Go Full Lidl”...
Virgin Media TV Seeks in Excess of €1.2m For Love Island...
Following on from the success the Love Island 2022- its most successful to date- Virgin Media Television (VMTV) is seeking a sponsor for Season...
Opinion: Where is the Hopeful Leader?
Ahead of Core Research’s Consumer Mindset report next week, Finian Murphy, marketing director asks Where is the Hopeful Leader?
In January 2022, the Consumer Sentiment...
Radiocentre & IAPI Roll Out New Digital Audio Training Initiative
Radiocentre Ireland is rolling out a new training course called The Audio Academy which is aimed at helping participants gain a better understanding of...
Wide Eye Media Rebrands as Pearl & Dean Ireland
The cinema advertising business Wide Eye Media is rebranding under the name Pearl & Dean Ireland.
The Pearl & Dean brand can trace its origins...
