Research Shows Advertisers Using News Brand See Substantial Increase in Effectiveness
Trust and quality are now the two most important brand metrics when it comes to profit growth – and increasingly inter-connected – according to...
OUT LOOK: Your Guide to Upcoming Events in Q3
Seasonal events provide a unique opportunity for retailers, FMCG brands and media providers to build brand awareness, engage with consumers and increase sales and revenue.
Media Awards 2023: Commemorative Winners Showcase Published
The organisers of the Media Awards have published a new digital souvenir to showcase the winning entries of the Media Awards 2023.
The 32-page Winners...
Legacy Asks What it Takes to Be a True Blue Blood...
Blue Blood: Legacy and AIG Insurance unearth the essence of Dublin GAA
With the All Ireland series well underway, AIG Insurance has launched a new...
Wolfgang Digital to Host Free Webinar on Imminent Changes in Digital...
With the digital marketing landscape undergoing considerable change at the moment, Wolfgang Digital is hosting a free online webinar to discuss these changes and...
Opinion: Four Agency Growth Habits to Foster
Following on from IAPI’s recent event on the pitching, Laurence Green and Ross Farquhar outline the four key growth habits agencies should embrace.
Agency growth...
Virgin Media Solutions Hosts Industry Event to Discuss Artificial Intelligence
The guest speaker was Peter Heneghan from The Future Communicator and former head of digital for the UK government. Heneghan set the tone for...
00:00:30
Rockshore Rolls Out New Campaign by M&C Saatchi
The London-based agency M&C Saatchi London has rolled out a new campaign for the Diageo-owned lager and cider brand Rockshore.
This is the first campaign...
Pluto Rebrands as Business Splits into Two Divisions
Pluto, the creative marketing and events agency that is part of the LWA Group, has rolled out a new rebrand of its business which...
Opinion: The Untenable Facts About Pitching in Ireland
The pitching process is broken and is now in need of a long overdue and major overhaul, writes Charley Stoney, CEO of IAPI.
I thought...
