IPG Mediabrands Appoints Posterplan as OOH Partner
Posterplan, the OOH media agency has formed a new business partnership with IPG Mediabrands in Ireland.
“We are delighted to be partnering with Posterplan and...
00:00:30
Core Taps into the Possibilities in New Rugby Campaign for Energia
Energia, one of the biggest sponsors of Irish rugby, has launched a new cross-platform campaign called “Ireland 2024 (Possibly).”
The new campaign, which was created...
Research Shows Normal People and Ad People are Very Different
People working in advertising have completely different media consumption habits to normal people, something which the industry should be mindful of at all times,...
Out Look: The School Bell Rings for Outdoor
Back-to-school season magnifies the power of Outdoor, turning sidewalks into sales channels.
Research: It’s Life Jim, But Not as We Know It!
Luke Reaper, managing director of B&A looks at some of the key findings of its latest TechScape research on the technology habits of Irish...
Granite Digital Expands With Acquisition of Armour
Granite Digital has acquired the Galway-based digital agency Armour for an undisclosed sum.
Founded in Galway in 2010 by Andrew Dewdney and Jamie Casey, Armour...
Global Rolls Out Nationwide Campaign to Promote Its OOH Offerings
Global in Ireland has launched a major new advertising campaign. Called “The Place to be Seen”, the creative campaign will be displayed on a...
Folk Wunderman Thompson Wins Water Safety Ireland Account
Following a competitive tender, the Dublin based creative agency Folk Wunderman Thompson has picked up the account for Water Safety Ireland (WSI).
A Government-backed organisation,...
Out Look: Go Big and Go All-Out(door)
Standout specials and innovative formats are enabling brands to go all-out this summer on OOH.
Thinkhouse Selected as a Recipient of the Creative Climate Action Fund
Thinkhouse has been selected by Creative Ireland as one of 43 recipients of the €5.8m Creative Climate Action Fund II which has been set...
