IMJ Features
The Big Read: THINKHOUSE – In the Right Place at the...
As the Dublin-based agency Thinkhouse celebrates 20 years in business this year, founder Jane McDaid talks to John McGee about the growth of the...
Irish Diversity Study of Marketing Industry Highlights Room for Improvement
The first-ever Diversity, Equity and Inclusion Census of the Irish marketing and advertising industry has been published.
The results of the survey are based on...
Opinion: Brands Embracing Social Commerce is Good for Consumers
As more and more brands are turn to social commerce to reach their customers, social media platforms are in turn responding by investing heavily...
Opinion: How to be More Effective When it Comes to Effectiveness
Margaret Gilsenan, chief strategic officer of Boys+Girls shares her views on the importance of effectiveness in advertising and offers some tips on how the...
The Big Read: Inside Accenture Interactive Ireland
There are now over 180 people working for Rothco and Accenture Interactive across a wide range of marketing and advertising disciplines. In the first...
Opinion: Opportunities to Create Real and Sustainable Growth
Most brands and businesses are not recognising the strategic value of experience design, choosing instead to simply fix problems and meet category norms. Ed...
Opinion: Welcome to the Age of Cynicism
In the 12th edition of our Meaningful Brands survey, Havas Village Dublin has found that Irish consumers are casting a cynical eye, and that...
Opinion: Rethinking the Value Exchange with First Party Data
With third party cookies getting a stay of execution by Google until 2023, the advertising and media industry needs to get its head around...
Opinion: Discovering the Future of Online Shopping
Following a year of dramatic growth in the online economy, ‘discovery commerce’ is well on the way to redefining the future of marketing, writes...
Pandemic Has Been Good for B2B Marketers
Ireland’s B2B marketing sector has benefited positively from the pandemic overall according to a new report, published by Squaredot, the B2B marketing agency in...
