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Brands and the Internet of Things

Technology has evolved at a whirlwind pace, changing forever the way we do business in just 20 years. As the momentum gathers, more and...

More and More Brands are Introducing Gamification into the Marketing Mix

More and more brands are introducing gamification into the marketing mix as they try to engage and reward customers, writes Nuala Canning. Gamification-the use of...

Dublin Airport Flies High in OOH Market

Last year, a staggering 27.9m passengers passed through Dublin Airport, a figure which is likely to grow by anything up to 6% this year....

The Broken Promise of Programmatic Advertising

Programmatic advertising, the ad buying method that was designed to introduce greater efficiencies into digital advertising is not all it’s cracked up to be,...

When AI Meets SEO

Artificial intelligence is slowly gaining traction within the marketing industry and this is particularly true when it comes to SEO. But what does it...

Newspaper survey reveals the power of local advertising

Not only are all politics local, so too is shopping spend, according to a recent grocery shopping survey carried out by 46 local weekly newspapers...

Marketing to Millennials on Snapchat

It has already overtaken Twitter in terms of the number of users making it a useful channel for brands but how they do it...

It’s All About the Brand Experience

In an age where consumers are fickle and brands often find it hard to gain meaningful cut-through, the brand experience they give customers has...

The Rise and Rise of Branded Content

Branded content looks set to play an even more important role for marketers this year but the age-old issues of metrics and a return...

One Size Fits All Approach No Longer Works

Good campaign management systems will intelligently drive in-store efficiency for marketers, helping both retailers and brands win at retail writes Niamh Higgins. The common goal...

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