Avoiding Branded Boredom
Brands need to break the cycle of boring branded content with active, superhuman storytelling, writes Susan Kelly We live in the age of marketing where...
Getting Cut Through with the Scrollers
How can a brand get its message across to consumers if they spend the day constantly scrolling on their phones asks Andrew Murray? Studies have...
Who’s Influencing Who?
Influencer marketing can be an effective tool in a brand’s marketing armoury if aligned with the right influencers. But when it’s left to chancers,...
Branded content: the good, the bad and the damn ugly truth
Good branded content is worth its weight in gold. Bad branded content can seriously damage your brand, writes Andrew Murray. There’s good branded content out...
