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Opinion: Branded Content: Turning Up the Volume on Local Stories
Branded content on local radio delivers unmatched authenticity by leveraging trusted local voices and deep community connections, seamlessly weaving brand messages into the fabric...
Opinion: Technology Evolves But People Remain the Anchor
With the debate about AI’s impact on the advertising and marketing worlds still ongoing, its impact on the market research industry will be hugely...
Opinion: Get Ready to Target the Robots
While the imminent arrival of agentic AI into our daily lives will be accompanied by many useful applications, for advertisers and media planners, the...
Opinion: OOH with IMPACT
Geoff Lyons, CEO PML Group, on why OOH will deliver IMPACT in 2026.
Each year at PML Group we challenge ourselves with a simple but...
Opinion: What Brands Need to Know About the ME-CONOMY
Irish consumers are redefining happiness through control, optimism, and personal meaning, write Darragh Kelly and Carolynne Kelly co-authors of the latest Havas Ireland’s Meaningful...
Opinion: Why Trusted Journalism Gives Brands a Powerful Edge with Young...
Young Irish audiences continue to turn to trusted news brands for depth, context and quality journalism. For marketers and advertisers, this trust turns into...
Opinion: Building Audio Ecosystems that Brands Can Own
Digital audio has ushered in a new and exciting way for brands to reach engaged audiences in hitherto unimaginable ways, writes Liosín Crawley.
The future...
Opinion: How to Grow Revenue in the Zero Click Era
With AI hovering over SEO landscapes and more and more people turning to social media platforms to look for goods or services, traditional SEO...
Opinion: Bridging Ireland’s AI’s Major Gap
When it comes to AI, Ireland has a game of catch-up to play when compared to other countries but this also provides marketers with...
Opinion: How AI is Upending Search as We Know It
While Google is still by far the dominant platform for search, marketers need to keep their eye on Chat GPT and understand how and...
