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OOH Delivers Bigger IMPACT in 2025
Put simply: OOH is cutting through more effectively.
Opinion: The Uncomfortable Truth about Irish Advertising
Misattribution in the advertising world is widespread and wasteful. But why does the industry still persist with it, asks David Quinn.
I had a bit...
OOH: The Impact of Colour
You can tell a lot about a new year by what you see on the OOH in January. Before anyone reads a word, colour has already done a job...
2026 Predictions and Wise Words
Jane McDaid, Founder of THINKHOUSE, contacted some of the brightest and boldest thought leaders from the world of business, culture, entertainment and marketing in...
Opinion: Irish Audio Remains Connected, Trusted and More Human Than Ever
This month marks an important milestone for the Irish audio sector as it celebrates the first radio broadcast 100 years ago. In the intervening...
Opinion: Wolfgang Digital’s 2026 Marketing Predictions
It’s that time of year again for forecasts and predictions, so here’s what the team at Wolfgang Digital are thinking about for 2026.
Digital’s share...
Opinion: Branded Content: Turning Up the Volume on Local Stories
Branded content on local radio delivers unmatched authenticity by leveraging trusted local voices and deep community connections, seamlessly weaving brand messages into the fabric...
Opinion: Technology Evolves But People Remain the Anchor
With the debate about AI’s impact on the advertising and marketing worlds still ongoing, its impact on the market research industry will be hugely...
Opinion: Get Ready to Target the Robots
While the imminent arrival of agentic AI into our daily lives will be accompanied by many useful applications, for advertisers and media planners, the...
Opinion: OOH with IMPACT
Geoff Lyons, CEO PML Group, on why OOH will deliver IMPACT in 2026.
Each year at PML Group we challenge ourselves with a simple but...
