IMJ Features

Home IMJ Features

Opinion: The End of the Cookie World as We Know It

It’s been a long time coming but next year Google will finally phase out third party cookies on its Chrome browser.  But how will...

Opinion: Will You Pay to Play?

Increasingly, consumers are being confronted by social media platforms with new paid-for-subscription offerings, often in return for an ad-free experience. But who is likely...

Research Shows Advertising Fails to Reflect Changing Family Dynamics

New research carried out by creative agency Folk Wunderman Thompson has highlighted the need for Irish brands to “adapt and accurately represent the evolving...

Opinion: Creating a Culture of Effectiveness

Fresh from their success at last week’s Effie Ireland Awards, where Core picked up eight awards, including three golds, strategy directors Shane Doyle &...

Opinion: Live Sport Gives Broadcasters a Sporting Chance

With Irish eyes focused firmly on Ireland’s final group match against Scotland in the Rugby World Cup, Colm Sherwin, Chief Digital & Investment Officer...

Opinion: TikTok Makes its Presence Felt But Google Still Dominates

The world of search is changing. Once dominated by Google, developments in AI and the growing footprint of rival platforms like TikTok are threatening...

New IRS+ Research Sheds New Light on Jackeens Vs Culchies Trope

New research from the independent media sales agency IRS+ casts a new light on some of the pre-conceived ideas about what Dubliners and people...

Opinion: What Do You Think About Integration?

Integration is a word that has been bandied around with abandon in the advertising industry for a long time, often to win new business...

Effies 2023 Countdown: The 10 Rules for Judging

With considerable expertise in the Effies worldwide, Neal Davies, CEO of BBDO Dublin offers some tips and insights into judging the awards and what...

Opinion: We Need to Unlock Growth for Ireland’s SMEs

Irish SMEs are the backbone of the economy yet when it comes to supporting their marketing ambitions, there is little evidence of any joined-up...

EDITOR PICKS