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Opinion: The Good, the Bad and the Ugly of Branded Podcasts
The Irish digital audio market is wide open for good quality branded podcasts. The problem is there’s not enough of them, writes Peter Smyth.
Let’s...
Opinion: When Relational Intelligence Beats Artificial Intelligence Hands Down
As the advertising and marketing industry rushes towards an unknown and uncertain AI future, former advertising boss Sarah McDevitt writes about the importance of...
Opinion: The Most Expensive Thing in Marketing isn’t Media, It’s Your...
Marketing as a Service is the operating model shift Irish CMOs cannot ignore, writes Graham Kinsella, Director, Marketing Transformation, Deloitte Digital and Acne, Ireland.
Marketers...
Opinion: What AI Says About Your Brand and Why it Matters
As AI platforms reshape brand search, Catrióna Campbell warns that optimising for AI answers is futile without first defining what a brand legitimately stands...
The Big Interview: Swimming Upstream into an AI Fuelled Future
Dylan Cotter, managing director of ACNE Dublin, talks to John McGee about leaving the traditional agency world for Deloitte Digital, the Gen AI...
The Big Picture – Turning Cities into Movie Trailers
Film Releases on OOH - Reaching Audiences in the Real World.
2026 is emerging as a massive year for cinema with many major releases and...
Out Look: When the City Becomes the Venue
Summer gig season remains one of the clearest examples of how OOH can meet audiences as anticipation builds, journeys begin and live moments unfold.
Opinion: Why the 55+ Consumer is a Misunderstood and Valuable Audience
Marketers need to avoid defaulting to generational clichés when it comes to targeting consumers over the age of 55, writes Aoife Marron, director, REDC...
Opinion: Network Brands and How AI Shifts Power to the Edges
The last two network revolutions empowered people to have a voice, communicate with each other, create their own networks and ultimately challenge the existing...
Opinion: Rugby Clichés Answer Marketing’s Call
It’s that time of the year again when advertisers and sponsors get to hitch their brands to Irish rugby in some way. But not...
