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In Praise of PR
Bill Gates famously said that if he was down to the last dollar of his marketing budget, he’d spend it on PR but with...
Making the Social Connection
UM, a division of IPG Mediabrands, has released the findings of its 9th annual global social media tracker, Wave and it certainly makes for...
Brands and the Internet of Things
Technology has evolved at a whirlwind pace, changing forever the way we do business in just 20 years. As the momentum gathers, more and...
Don’t Fight it, Change it
Irish advertising agencies need to stop fighting against the tide and make their own changes to improve relations with brand procurement, writes Patrick Hickey.
Agencies...
Email is Dead, Long Live Email
Rumours of email’s imminent demise are greatly exaggerated. In fact when deployed effectively, email is a powerful marketing tool, writes Jeremy Stanley.
One of the...
Optimizing the Power of Radio
With 82% of the adult population listening to radio on a daily basis, the Dublin-based media sales house IRS+ has its sights set on...
Finding Truth Amongst Fake News
In a world where fake news is high on the agenda, never before has it been more important for brands to tell the truth...
Cracking the Youth Market
Connecting with the youth market has never been more challenging. McCannBlue Strategic Director Susan Kelly tells IMJ how her creative communications company’s research has...
A Little Knowledge is a Dangerous Thing
Digital ignorance and spoofing in adland should be a thing of the past. The problem is they are not, writes John Ring.
Tea. The stuff...
One Size Fits All Approach No Longer Works
Good campaign management systems will intelligently drive in-store efficiency for marketers, helping both retailers and brands win at retail writes Niamh Higgins.
The common goal...
