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Opinion: Lockdown Lessons from a Summer of Learning
It’s been a busy few months for the Marketing Institute of Ireland (MII) with a number of webinars featuring some well-known and high-profile marketing...
Connecting Irish Global Brands to Sport
"The fields of play will turn brown and harden, the snow will fall, but in the heart of the fan sprouts a sprig of...
Digital Out of Home – A Communications Channel, Not an Advertising...
Every advertiser’s aim is to reach the Right People in the Right Place at the Right Time efficiently and cost effectively. Digital Out of...
Opinion: The Sophistication of Simplicity
It’s the simple things in life that can bring great pleasure but far too often simplicity can be overlooked in favour of the complex...
Opinion: An Effectiveness Relaunch by Talon
Caroline Decourcy, discusses the changes Talon is making to its Effectiveness Unit and what advertisers can expect.
In a rapidly evolving OOH landscape where attention,...
Opinion: Privacy, the Metaverse and Sustainability Dominate DMEXCO 2022
Fresh from his recent visit to DMEXCO 2022 in Cologne, Dave Thomson, head of digital at Starcom shares his take on the two-day event...
Opinion: Netflix Faces Problem of Scale With Ad Funded Model
Since it was launched in October 2022, Netflix’s advertising funded model has failed to meaningfully scale-up while the cost to advertisers is an expensive...
It’s About Humans, Not Robots
While marketers may be swimming in seas of data, they should never lose sight of the power of creativity and basic human instincts, writes...
Core Research Shows 67% of People Happy With their County Restriction...
With county-by-county lockdowns and restrictions now part of the Government’s strategy of dealing with the ongoing Covid-19 pandemic, the latest wave of research from...
Something is Rotten in the State of Agency Land
The exploitation of interns throughout the advertising, marketing and PR sectors is rampant but it’s time to call a halt to it says Jane...
