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Location Location Location

When it comes to OOH advertising, the choice of the environment is paramount, writes Antoinette O’Callaghan of Exterion Media. Here in Ireland we take on...

The Next Frontier for Radio

At a time when brand safety is a critical consideration for advertisers online, digital audio stands apart as it offers a premium, brand-safe environment,...

Resistance Is Futile

In this era of evolved marketing, data and digital are the new talent battleground, says Charley Stoney. RESISTANCE IS FUTILE” is a well-known phrase that...

Radio’s Role in the Digital Ecosystem

With 3.1m people tuning into a radio station every day, radio is a powerful platform for brands to target consumers. But new research from...

Measuring Humans

Increasingly, behavioural economics is becoming an important part of the research function as marketers look to understand human behaviour, writes Ciara Reilly. It has been...

Back on Track

Breathe a sigh of relief; the worst is over. With the economy moving in the right direction, consumer confidence in good shape and marketing...

Marketers Beware

The latest edition of the Code of Standards for Advertising and Marketing Communications in Ireland introduced a number of new standards covering a number...

Would you expect your butcher to recommend the vegetarian option?

If you asked your local butcher to suggest ideas for your dinner, would you be surprised if he suggested that you have the vegetarian...

Experience Required: Enquire Within

Experiential marketing has grown up and brands are now integrating it into their campaigns with gusto, writes Jonny Davis. This is the most exciting time...

The Commoditisation of Digital

With more and more money being invested in digital marketing, it’s lamentable that it has now becoming a commoditized service.  But it doesn’t have...

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