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Opinion: Ever Wondered What Happens After December 15th?
Believe it or not, many consumers are already thinking about their Christmas grocery shopping, making it an important part of the year for both...
Opinion: Diversifying the Consumer Voice Within Market Research
The multinational and multicultural makeup of Irish society must be reflected within all marketing disciplines including market research, writes Carolina Souza e Silva.
The focus...
The Power of News Brands Takes Centre Stage at Engage Conference
Over 300 marketers, planners, strategists, journalists, and publishers attended the NewsBrands Engage virtual conference which took place earlier this week.
The event was presented by...
Opinion: How to Win Summer in 10 Seconds
Kicking off the first in a series of “How To” reports that will delve into Programmatic OOH, Talon’s Eoin Carroll, looks at how summer...
Opinion: Retail Media and OOH Make the Perfect Partners
With retail media set to be the fastest growing media channel over the next few years, out-of-home (OOH) is perfectly positioned to turbocharge its...
The Race to the Bottom
Short-termism is marketing creeping back into business culture and strategy but is it a good thing for businesses and brands that need to work...
Abandoning the Siloes
Giving the growing importance of content and search within the overall marketing mix, a brand’s SEO strategy should not be run in siloed isolation from...
In Praise of PR
Bill Gates famously said that if he was down to the last dollar of his marketing budget, he’d spend it on PR but with...
Opinion: Technology Evolves But People Remain the Anchor
With the debate about AI’s impact on the advertising and marketing worlds still ongoing, its impact on the market research industry will be hugely...
Back on Track
Breathe a sigh of relief; the worst is over. With the economy moving in the right direction, consumer confidence in good shape and marketing...
