Social Media’s Challenges

Shopper Marketing 2.0

Shopper Marketing 2.0

Time to Embrace GDPR

Appealing to the Census

IMJ Features

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A Sign of the Times

The Irish Times is the first Irish daily broadsheet to start charging readers to access content online. Jim Miley, Business to Consumer Director of...

Taking Sponsorship to the Next Level

The Irish sponsorship industry has received a much-needed boost following the creation of a new National Sponsorship Index. Professor Tony Meenaghan, who was involved...

It’s All About the Impact

OOH has the ability deliver meaningful impact in a way that other media simply can’t, writes Antoinette O’Callaghan of Exterion Media. It’s getting harder and...

The Broken Promise of Programmatic Advertising

Programmatic advertising, the ad buying method that was designed to introduce greater efficiencies into digital advertising is not all it’s cracked up to be,...

Finding Truth Amongst Fake News

In a world where fake news is high on the agenda, never before has it been more important for brands to tell the truth...

Experience Required: Enquire Within

Experiential marketing has grown up and brands are now integrating it into their campaigns with gusto, writes Jonny Davis. This is the most exciting time...

Faux-Thenticity: Time For Brands To Get Real

Act like a human. It doesn’t sound so hard but for brands (and Mark Zuckerberg) acting like a human is one of the biggest challenges, writes...

RTÉ Looks to the Future

RTÉ’s Group Head of Commercial Geraldine O’Leary talks to John McGee about the many challenges and opportunities the Donnybrook broadcaster faces as it embarks...

Closing the Gap to Accelerate Growth

The creation of a brand-shaped organisation is by no means an easy task but if brands get it right and they can align the...

GDPR and Advertising – the Impact So Far

“Privacy means people know what they’re signing up for – in plain English, and repeatedly” - Steve Jobs, Apple CEO 2010 In 2010, the late CEO...

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