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Finding Truth Amongst Fake News

In a world where fake news is high on the agenda, never before has it been more important for brands to tell the truth...

Pandemic Has Been Good for B2B Marketers

Ireland’s B2B marketing sector has benefited positively from the pandemic overall according to a new report, published by Squaredot, the B2B marketing agency in...

Would you expect your butcher to recommend the vegetarian option?

If you asked your local butcher to suggest ideas for your dinner, would you be surprised if he suggested that you have the vegetarian...

Something is Rotten in the State of Agency Land

The exploitation of interns throughout the advertising, marketing and PR sectors is rampant but it’s time to call a halt to it says Jane...

The Great Outdoors Renaissance

The creativity prompted by an increasingly sophisticated canvas continues to drive growth in the out of home market, writes Paul Golden. Few segments of the...

Failing to Plan for 2017 Digital Success

How do you line up your digital ducks in a row for 2017? John Ring offers some suggestions. “Failing to plan is planning to fail”...

Making the Social Connection

UM, a division of IPG Mediabrands, has released the findings of its 9th annual global social media tracker, Wave and it certainly makes for...

Why Creativity Matters

Can true creativity operate side-by-side with short-termism or are they enemies, asks Katie Jones. Twenty-five years ago, Robert Lang, a laser researcher at NASA quit...

Shaping Ireland’s Future: Five Big Insights from B&A

In the latest wave of research for its series of Shaping Ireland’s Future reports, B&A looks at the challenges and opportunities faced by key...

Can Content Marketing Replace Advertising?

In the content marketing world, brands will only reap what they sow, writes John Ring. Let’s face it, as marketers there’s something quite attractive about...

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