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Abandoning the Siloes
Giving the growing importance of content and search within the overall marketing mix, a brand’s SEO strategy should not be run in siloed isolation from...
Opinion: Media and Advertising Through the Lens of a TY Student
In the final series of articles written by Transition Year students who have spent time working with IMJ and Adworld, Saul Light, a student...
This Time it’s Personal!
Customers warm to personalisation and it shows that brands can actually get intimate with their customers. But there’s a few things to remember before...
New IRS+ Research Sheds New Light on Jackeens Vs Culchies Trope
New research from the independent media sales agency IRS+ casts a new light on some of the pre-conceived ideas about what Dubliners and people...
Restoring Confidence to the Supply Chain
Marketers need to have closer relationships with media owners and vendors so they can understand exactly where their budgets are going and the value...
Here’s to the Next 100 Years of Radio
As the Irish radio industry celebrates its 100th anniversary this year, competition in the marketplace has never been tougher. And as our love affair...
Back to Normal? Not Likely
As the debate about the future of advertising and agencies continues to play out, Adrian Fitz-Simon, Creative Director of Havas says we should be...
Smart Cities and Out of Home
It’s been called the urban century. In 1900 one in ten of us lived in cities. By 2015 that had risen to half the...
Opinion: Privacy, the Metaverse and Sustainability Dominate DMEXCO 2022
Fresh from his recent visit to DMEXCO 2022 in Cologne, Dave Thomson, head of digital at Starcom shares his take on the two-day event...
Reappraising Market Research
In a sector that constantly assesses and evaluates products and services, it should come as no surprise that its practitioners face similar scrutiny from...
