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A Good Alternative to Facebook
With marketers reviewing their Facebook strategies following its recent decision to tweak its algorithms, LinkedIn is proving to be an increasingly popular platform for...
Opinion: 2026 Will Be the Year for OOH to Shine
As we approach the end of another frenetic year in adland, you can sense the universal clamber to close out the year and the...
Opinion: How Ireland Invented the Attention Economy
Attention is crucial in advertising because it directly impacts outcomes like brand recall, purchase intent, and sales. As Mike Follett, CEO of Lumen Research...
A Very Sensual Experience
Harnessing our senses and memories in the right context and fusing it with the right content can be a powerful weapon for brands and...
A Live TV Health Check
Cotard delusion, also known as Cotard’s syndrome, is a rare mental disorder in which the affected person holds the delusional belief that they are...
Brace Yourself for Some M&A Action
Although merger and acquisition activity in the Irish advertising industry has been thin on the ground in recent years, this is likely to pick...
Demystifying Behavioural Science
Because it helps us understand how consumers behave and respond, Behavioural Science continues to play an important role in the marketing research world, writes...
Closing the Gap to Accelerate Growth
The creation of a brand-shaped organisation is by no means an easy task but if brands get it right and they can align the...
Irish Diversity Study of Marketing Industry Highlights Room for Improvement
The first-ever Diversity, Equity and Inclusion Census of the Irish marketing and advertising industry has been published.
The results of the survey are based on...
Opinion: Building Audio Ecosystems that Brands Can Own
Digital audio has ushered in a new and exciting way for brands to reach engaged audiences in hitherto unimaginable ways, writes Liosín Crawley.
The future...
