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The Science Behind Estimating Ad Spend – Accurately
Elisa Daly explains the science behind creating reliable advertising spend estimates.
Transparency is a buzz word that permeates conversations in the Irish advertising industry today....
The Changing Face of the Media Landscape
What does it mean for brands, asks Cathal O’Reilly?
Almost ten years ago, I sat in a crowded room full of marketing students as we...
Time to Ditch the Pitch
Practically every agency has issues with the whole business of pitching with things like the cost of pitching and the transparency of the process...
Advantage Removed
“I believe we’re starting to see the rise of new types of scale that will offer media agencies a significant competitive advantage – provided...
Radio’s Overnight Success
The power of radio advertising was demonstrated by the findings of a recent case study involving Irish-owned Flahavan’s, writes Gabrielle Cummins.
I don’t think we’ve...
Restoring Confidence to the Supply Chain
Marketers need to have closer relationships with media owners and vendors so they can understand exactly where their budgets are going and the value...
2026 Predictions and Wise Words
Jane McDaid, Founder of THINKHOUSE, contacted some of the brightest and boldest thought leaders from the world of business, culture, entertainment and marketing in...
Texas Takeaways
Fresh from his recent travels to Texas to attend the annual SXSW conference, Sean Earley shares some his key takeaways from this year’s event.
Last...
Opinion: Building a Culture of Effectiveness in Advertising
Andy Pierce, Core’s group strategy director writes about the importance of advertising effectiveness.
Advertising and marketing is at an important crossroads, where we need to...
Abandoning the Siloes
Giving the growing importance of content and search within the overall marketing mix, a brand’s SEO strategy should not be run in siloed isolation from...
