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Empowering Your Staff
Empowering employees can reap many rewards for a company and its brands and often requires a structured and measured strategy around internal communications, writes...
Missing the Point
Even though social media has been used by brands for several years now, many of them are still getting it wrong or ignoring it...
Let’s Go Shopping!
Retailers involved in the FMCG space need to look at how they can get more shoppers to spend while at the same time saving,...
How Content is Consumed Online
Stephen Foskin looks at the changes in how content is consumed online and the challenges this presents for advertisers.
There has been considerable evolution in...
Opinion: The Cooperative Illusion: AI, Language, and the Craft of Co-Creation
There is a danger that we might over-rely on AI’s many superhuman-like capabilities. But AI and LLMs are nothing more than a mirror of...
Engaging Festival Goers
It’s festival season again and once again many brands will be using a range of digital marketing strategies to target those in attendance, writes...
Why Nothing Beats Radio
Tuesday June 30th 2015. I closed the door of my iRadio office and sat back in my chair to listen. Twenty minutes of sound effects,...
Opinion: Summer Loving for OOH Advertisers
With Summer almost upon us, advertisers can make a big splash with their campaigns by embracing the many benefits of OOH advertising writes Caroline...
A Collaborative Force
With annual billings in the order of €44mm and a blue-chip list of clients that include the likes of Lidl, Liberty Insurance, Citroen, McDonald's,...
Connecting Irish Global Brands to Sport
"The fields of play will turn brown and harden, the snow will fall, but in the heart of the fan sprouts a sprig of...
