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Best Practice VoC Customer Learnings

Voice of the Customer research programmes, if managed and set up correctly can help businesses not just to better understand customer satisfaction as they...

Winning Hearts and Minds

Cause marketing has been around for a long time but with no media or production budgets, it can be a big ask for anyone...

The Rise of the Smart Speaker

About two months ago, I bought an Amazon Echo Dot (the small one). It was a bit of an experiment and I wasn’t sure...

What’s Hot and What’s Not

Here at Alternatives Digital, we are constantly focussed on what’s coming up on the horizon because we have to be! Digital is such a...

How Content is Consumed Online

Stephen Foskin looks at the changes in how content is consumed online and the challenges this presents for advertisers. There has been considerable evolution in...

Unlocking Growth Through Innovation

With the launch of several new brands over the past few months, Heineken Ireland’s marketing director Radina Shkutova talks to John McGee about innovation,...

Rehab, Abortion & Digital Spoofery

As always, there’s lots of spoofing going on in the digital world as the recent controversies surrounding Cambridge Analytica and the UK rehab clinics...

Sponsorship Calling

In the space of just two years, the sponsorship agency Livewire has been making successful inroads into the growing sponsorship market here in Ireland....

Optimizing the Power of Radio

With 82% of the adult population listening to radio on a daily basis, the Dublin-based media sales house IRS+ has its sights set on...

Time to Ditch the Pitch

Practically every agency has issues with the whole business of pitching with things like the cost of pitching and the transparency of the process...

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