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Building Bridges in Europe
Creating a partnership between agencies and clients where risk taking, innovation and experimentation can thrive is the way forward and untested innovation can blossom...
Taking Sponsorship to the Next Level
The Irish sponsorship industry has received a much-needed boost following the creation of a new National Sponsorship Index. Professor Tony Meenaghan, who was involved...
When Agency Planning Demands More
Campaign planners need to look beyond the more obvious who, why and what elements of their campaigns and solve the how, when and where,...
Opinion: Lockdown Lessons from a Summer of Learning
It’s been a busy few months for the Marketing Institute of Ireland (MII) with a number of webinars featuring some well-known and high-profile marketing...
Opinion: How to Win in Retail in 2024
By Maedhbh Kelly, Senior PPC Client Lead at Wolfgang Digital
Meta’s bounceback, the rise of Temu and the continued strength of email marketing are just...
The Tyranny of Positivity
The future may never be as advertised but we should temper the tyrannical power of positive thinking with a hard dose of reality, writes...
The Commoditisation of Digital
With more and more money being invested in digital marketing, it’s lamentable that it has now becoming a commoditized service. But it doesn’t have...
Research Shows Newspapers Played an Effective Role in Delivering Covid-19 Messaging
New research has shown that newspapers play a highly effective role in delivering timely and complex Covid-19 public awareness messages to the public.
Since the...
Opinion: Rethinking the Value Exchange with First Party Data
With third party cookies getting a stay of execution by Google until 2023, the advertising and media industry needs to get its head around...
It’s All About the Impact
OOH has the ability deliver meaningful impact in a way that other media simply can’t, writes Antoinette O’Callaghan of Exterion Media.
It’s getting harder and...
