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Time to Ditch the Pitch

Practically every agency has issues with the whole business of pitching with things like the cost of pitching and the transparency of the process...

Email is Dead, Long Live Email

Rumours of email’s imminent demise are greatly exaggerated. In fact when deployed effectively, email is a powerful marketing tool, writes Jeremy Stanley.  One of the...

Faux-Thenticity: Time For Brands To Get Real

Act like a human. It doesn’t sound so hard but for brands (and Mark Zuckerberg) acting like a human is one of the biggest challenges, writes...

A Land of Missed Opportunities

Brands are missing out when it comes to sponsoring or being involved in Ireland’s thriving musical festival scene, writes Jamie Macken. Why do so many...

Give and You Shall Receive

Brands that give their customers something for free can reap the benefits ten-fold if they are clever, writes Ger Walsh and Graham Carroll. The art...

What’s Hot and What’s Not

Here at Alternatives Digital, we are constantly focussed on what’s coming up on the horizon because we have to be! Digital is such a...

Bigger and Better

Amidst all the hype about digital and data, direct marketing never went away. Now, armed with these tools, it is bigger, better and a...

Newspaper survey reveals the power of local advertising

Not only are all politics local, so too is shopping spend, according to a recent grocery shopping survey carried out by 46 local weekly newspapers...

Opinion: Business as Best as We Can

Continuing our weekly series about adland in lockdown, Eamon Fitzpatrick, MD of IPG Mediabrands says its more about ‘business as best we can’ rather...

Finding Truth Amongst Fake News

In a world where fake news is high on the agenda, never before has it been more important for brands to tell the truth...

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