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Radio’s Overnight Success
The power of radio advertising was demonstrated by the findings of a recent case study involving Irish-owned Flahavan’s, writes Gabrielle Cummins.
I don’t think we’ve...
CHANGE IN PROGRESS: The Marketing Transformation
"Look closely at the present you are constructing, it should look like the future you are dreaming." - Alice Walker
Welcome to part one of...
Opinion: Meta Verified Will Need to Avoid the Mistakes of Twitter
With Twitter continuing to divide opinion with its paid-for blue-tick verification, Shane Foley, head of paid social looks at the prospects for Meta Verified,...
Opinion: How to Optimise for ChatGPT Shopping (and Why It’s Not...
As OpenAI dips its toe into the traditional search market that is dominated by Google, brands selling online need to know how to show...
The Five New Missions of Communications Pros
Monitoring your brand’s reputation in the media, whether it’s online or offline, has always been an important task for communications professionals but with the...
Opinion: TikTok Offers Value for Advertisers as Social Costs Increase
As TikTok continues to grow its user base around the world, more and more brands and advertisers are taking note, writes Brendan Almack and...
When Art Meets Code
Virtual reality, the Internet of Things and interactive video are just some of the creative technology applications that marketers should be looking out for...
Putting the Genie Back in the Bottle
At some stage, most brands encounter a crisis along the way. But what do you do to mitigate the damage and contain the crisis?...
Growing from Strength to Strength
This year sees the 25th Anniversary of the APMC Star Awards and in celebration of the quarter of a century milestone, the Promotional Marketing...
Opinion: The Growing Importance of Effectiveness in Online Advertising
With more and more investment being made in digital advertising, it is becoming increasingly important for brands to ensure that their online ads are...
