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Stereotyping is Easy, so it’s time we worked harder!
Across the Irish Sea during the summer, while a certain political issue was making little headway and yet dominating the headlines, the Advertising Standards...
Content is Still King
A lot of Irish brands need to step up their investment in content and make it one of the key pillars in their overall...
Opinion: How to Win Summer in 10 Seconds
Kicking off the first in a series of “How To” reports that will delve into Programmatic OOH, Talon’s Eoin Carroll, looks at how summer...
Opinion: Street to Stadium
With Out of Home playing a central role in major sporting events, the Six Nations provides a prime example of how brands can leverage...
What the Heck is PR anyway?
What the “P” and “R” in public relations stands for in the digital age of always on media and fragmenting consumption habits is open...
It’s About Humans, Not Robots
While marketers may be swimming in seas of data, they should never lose sight of the power of creativity and basic human instincts, writes...
Opinion: Rising Costs Threaten to Undermine Consumer Sentiment
Irish consumer confidence has reached its highest level in over three years according to the January edition of RED C’s Consumer Mood Monitor, writes...
A Live TV Health Check
Cotard delusion, also known as Cotard’s syndrome, is a rare mental disorder in which the affected person holds the delusional belief that they are...
Opinion: In Defence of Freelancers
Peter McPartlin, co-founder of the Indie List, replies to Steve Connelly who penned an opinion piece about the role of freelancers working for ad...
Opinion: Opportunities Abound for Irish Media Owners
While the latest digital ad spend report from IAB Ireland shows that companies like Meta and Google continue to maintain a stranglehold on the...
