IMJ Features
What’s Next for Facebook Advertising?
With ad impressions dropping by as much as 75% year-on-year and the cost of advertising skyrocketing by over 100%, what’s next for Facebook, asks...
Engaging Festival Goers
It’s festival season again and once again many brands will be using a range of digital marketing strategies to target those in attendance, writes...
RTÉ Looks to the Future
RTÉ’s Group Head of Commercial Geraldine O’Leary talks to John McGee about the many challenges and opportunities the Donnybrook broadcaster faces as it embarks...
Demystifying Behavioural Science
Because it helps us understand how consumers behave and respond, Behavioural Science continues to play an important role in the marketing research world, writes...
Marketing’s Big Rural Challenge
Many brands are obsessed with targeting urban audiences, particularly those who live in Dublin. But beyond the capital, there’s a marketplace of 3.6m consumers...
Let’s Go Shopping!
Retailers involved in the FMCG space need to look at how they can get more shoppers to spend while at the same time saving,...
Rehab, Abortion & Digital Spoofery
As always, there’s lots of spoofing going on in the digital world as the recent controversies surrounding Cambridge Analytica and the UK rehab clinics...
It’s All About the Brand Experience
In an age where consumers are fickle and brands often find it hard to gain meaningful cut-through, the brand experience they give customers has...
Texas Takeaways
Fresh from his recent travels to Texas to attend the annual SXSW conference, Sean Earley shares some his key takeaways from this year’s event.
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In Voice We Search
It’s only a matter of time before we are using voice search to look for a restaurant, book a flight or order groceries online,...
