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Opinion: What Agencies and Marketers Need to Know About the EU AI Act
From August 2026, new EU transparency obligations kick in that will affect every marketing and communications team...
Opinion: Paying Attention to Digital Out of Home Advertising
The steady growth in Digital Out of Home advertising comes on the back of sustained investment, more...
Opinion: Lottery Campaign Continues to Divide Opinion in Adland
There is nothing quite like a controversy to get the advertising industry up in arms. An ad...
Interview: Buymedia Surfs the AI Wave with Expansion Plans Ahead
“With AI already making significant inroads into the advertising and media industry, one Irish company is banking...
Opinion: The Good, the Bad and the Ugly of Branded Podcasts
The Irish digital audio market is wide open for good quality branded podcasts. The problem is there’s...
IMJ FEATURES
Opinion: When Relational Intelligence Beats Artificial Intelligence Hands Down
As the advertising and marketing industry rushes towards an unknown and uncertain AI future, former advertising boss...
Opinion: The Most Expensive Thing in Marketing isn’t Media, It’s Your Agency Model
Marketing as a Service is the operating model shift Irish CMOs cannot ignore, writes Graham Kinsella, Director,...
Opinion: What AI Says About Your Brand and Why it Matters
As AI platforms reshape brand search, Catrióna Campbell warns that optimising for AI answers is futile without...
Opinion: How Brands Should Tap into Ireland’s Cultural Renaissance
While Ireland continues to undergo a cultural renaissance on the global stage, brands should resist the temptation...
IMJ FEATURES
The Big Interview: Swimming Upstream into an AI Fuelled Future
Dylan Cotter, managing director of ACNE Dublin, talks to John McGee about leaving the traditional agency...
Opinion: The Great Decoupling and Why Organic Traffic Is Falling When Rankings Are Not
For many brands, organic search traffic is falling even as their rankings are holding steady. So, what...
Opinion: The New Indie Agency Moment
Big is slow. Slow is dying and the holding companies are finally figuring this out about a...
MOST POPULAR
10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
LATEST CAMPAIGNS
The Brill Building Rolls Out New Creative for the RDS &...
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Ahead of the Gallagher Dublin Horse Show on August 5th-9th, the RDS, The Brill Building and Ad Advantage Media have launched a new campaign...
Bloom Delivers Egg-citing AI Campaign for Radio Nova
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Radio Nova has rolled out a new €200,000 marketing campaign for its breakfast programme, Morning Glory with PJ & Jim, featuring what the station...
