OLIVER and Jellyfish Team Up for AI-Focused Client Event
OLIVER Ireland and Jellyfish, both of which are part of The Brandtech Group, hosted a joint client event last week called “AI: From Chaos...
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Keano Brings Festive Spirt to Sky Mobile’s Christmas Campaign
Sky Mobile has once again teamed up with former Manchester United legend and now football pundit Roy Keane for its festive “Expect More” campaign.
The...
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National Lottery Celebrates Christmas With New Campaign from Folk VML
The Irish National Lottery has rolled out its new Christmas campaign. The next chapter of the brand’s long term platform Dreams Waiting to Happen,...
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Uniflu Ad from 2007 Makes a Knockout Comeback
A campaign created by the Dublin-based agency Bonfire in 2007 has been digitally remastered and is now running across TV and VOD with the...
Online Shoppers Prefer Buying from Trusted Websites According to Research
With the countdown to Black Friday, Cyber Monday and Christmas well underway, Irish consumers still prefer to buy direct from a website rather than...
Winners of 2025 Irish Journalism Awards Announced
The winners of the 2025 Irish Journalism Awards, supported by Google News Initiative, and in association with Newsbrands Ireland, have been announced at an...
The Irish Marketing Podcast Delves into the Creator Economy
The latest episode of The Irish Marketing Podcast has just dropped and in this episode we look at the growth of the creator economy...
Droga5 Dublin Rolls Out Festive Pan European Campaign for Smyths Toys
Smyths Toys Superstores has launched its 2026 Christmas campaign, extending the retailer's push deeper into Europe as it targets expansion in France, Germany and...
ASA Research Shows Consumers Check Influencer Posts Before Shopping
New research from the Advertising Standards Authority (ASA) shows that more than half of Irish consumers now check social media influencers' posts before making shopping...
Out Look: Carlsberg Scores with Big Match Messaging
Aaron Poole, marketing executive, PML Group with this week’s Out Look on Out of Home
Some OOH campaigns meet the moment. A rare few...
