The 2 Johnnies Podcast Ends 2025 on a High Note and...
New research carried out by RED C Research on behalf AudioOne, shows that the popular The 2 Johnies Podcast has an average weekly listenership...
Opinions & ReAction Win Grand Prix at Research Excellence Awards
Opinions and ReAction picked up the coveted Grand Prix at the annual Marketing Society’s Research Awards which were held in Dublin’s Shelbourne Hotel.
The joint...
Opinion: Branded Content: Turning Up the Volume on Local Stories
Branded content on local radio delivers unmatched authenticity by leveraging trusted local voices and deep community connections, seamlessly weaving brand messages into the fabric...
Opinion: Technology Evolves But People Remain the Anchor
With the debate about AI’s impact on the advertising and marketing worlds still ongoing, its impact on the market research industry will be hugely...
Showcasing 2025: OOH in motion
Across 2025, many of the campaigns that stood out on Outdoor were not just about what appeared on the screen or panel, but when and where it appeared
Zenith Wins Pushes Core to Top of COMvergence’s 2025 Media Tracker
Core has topped COMvergence’s Ireland News Business Barometer (NBB) for the first three quarters of 2025.
According to the NBB, Core Group led Total New...
The Irish Marketing Podcast: Fever Pitch
The latest episode of The Irish Marketing Podcast has just dropped and this week we dwell on a thorny topic that often keeps agencies...
New Campaign from Boys+Girls Shows Jacobs Capture the Essence of Christmas
It wouldn’t be Christmas in Ireland without a few tins of chocolate Kimberley, a few packets of Mikdo or Coconut Creams lying around the...
AudioXi & Veritonic Set New Benchmark With Advanced Audio Analytics Campaign
In a market first for Ireland,the digital audio exchange audioXi, partnered with independent audio research platform Veritonic, to measure the impact of Aero’s recent...
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Ringers Rolls Out New Campaign for Smithwick’s
The Diageo-owned beer brand Smithwick’s has unveiled the latest chapter of its “Originals Find Originals” brand platform with a new campaign that showcases the...
