Buymedia Rolls New GoMo Fibre Broadband Campaign
The AI-powered media planning and buying platform Buymedia has rolled out a new campaign to mark the launch of the eir-owned GoMo Fibre...
Opinion: Meta is About to Become the World’s Biggest Advertising Platform
While it has had its fair share of problems down through the years, Meta is on course to becoming the largest advertising platform in...
Paddy Power Urges Irish Football Fans to Support the Ivory Coast...
Ireland may not be playing in this year’s FIFA World Cup but Paddy Power is encouraging Irish football supporters to throw their weight behind...
Ralph van Dijk to Speak About the Power of Audio at...
The Marketing Institute Ireland (MII) and Radiocentre Ireland are set to host a breakfast briefing later this month exploring why audio continues to be...
Consumers May Have Reached Peak Exhaustion According to Ipsos B&A Consumer...
The latest Ipsos B&A Consumer Barometer suggests that consumers may have reached peak exhaustion but there is still a long road ahead given the...
98FM Gets in the OOH Groove for Taste of Dublin
The Bauer Media-owned 98FM has launched a bespoke out-of-home campaign to mark its first year as official radio partner of Taste of Dublin which...
RDS Bags Insurance Giant Gallagher as Sponsor of the Horse Show
Gallagher. one of Ireland's largest insurance broking and risk management groups has been announced as the new title partner of the Dublin Horse Show...
Bauer Media Audio Joins Fire TV Channels as Launch Video Content...
Irish content created and owned by Bauer Media Audio, including Off The Ball, Newstalk, Talking Bollox, Mark Mehigan’s Weekly Roast, Stall It and Family...
Ringers Lands Donegal Catch Creative Account Following Pitch
The Dublin-based agency Ringers has won the creative account for Donegal Catch following a competitive pitch.
The agency will begin work on the account immediately,...
Opinion: Better Inputs & Better Planning Lead to Better Outcomes for...
For a long time, media planning has been built on the assumption of precision. We can reach audiences, and we can understand them clearly...
