FUEL Acquires Sports Marketing Agency 53Six
Irish experience and entertainment group FUEL has acquired 53Six, the sports marketing agency with offices in Dublin and London, as it looks to expand...
Opinion: Breaking Beige
Too many media plans rely on imagined customers and broad demographic labels, producing similar strategies that struggle to stand out. Fiona Field, founder of...
Bord Bia Appoints Simply Social as Lead Social Content Agency
Bord Bia has appointed Simply Social as its lead social content agency following a competitive tender process.
The agency will oversee social content strategy, creation...
Out Look: Sky Takes Sides Across OOH for WAR
Aaron Poole, Marketing Insights Manager, PML Group, with this week’s Out Look on Out of Home
Sky is backing the launch of new Sky...
Opinion: Christmas Has Entered the Conversation
With Christmas a little over two months away, consumers already know who they’re buying for. Some are even building lists and researching possible gifts for...
Princess Ogunbanwo Named 2026 Breakthrough Scholar
Advertising and marketing communications graduate Princess Ogunbanwo has been named the 2026 Breakthrough Scholar under the programme run by THINKHOUSE, Technological University Dublin’s Enterprise...
Irish Red Cross Launches ‘A Million Minutes’ Campaign with OLIVER Ireland
The Irish Red Cross has launched a national fundraising and awareness campaign developed by OLIVER Ireland, asking people to turn the extra hour gained...
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Boys+Girls Rolls Out ‘Namaste’ in Latest Jacobs Campaign
Boys+Girls has rolled out another new campaign for the Valeo Foods-owned Jacob’s as part of the company’s “Bakes it Better” platform which was created...
Boots Brings Its Bag to Life with OOH Media First in...
Out of Home (OOH) agency Talon, in partnership with EssenceMediacom, part of WPP Media, Boots Ireland and participating media owners, have launched a nationwide...
IAB Ireland to Host Spotify Webinar on Advertising Beyond Audio
IAB Ireland will host a free webinar exploring Spotify’s advertising offering across audio, video and other formats next Tuesday, October 13.
“Spotify Beyond Audio: The...
