Opinion: YouTube Advertisers Hit The Big Screen
For years, digital marketing treated YouTube as a mobile-first platform built for short-form content within a fast-paced, distraction-heavy environment. That assumption doesn’t really hold...
Opinion: When Relational Intelligence Beats Artificial Intelligence Hands Down
As the advertising and marketing industry rushes towards an unknown and uncertain AI future, former advertising boss Sarah McDevitt writes about the importance of...
Opinion: The Most Expensive Thing in Marketing isn’t Media, It’s Your...
Marketing as a Service is the operating model shift Irish CMOs cannot ignore, writes Graham Kinsella, Director, Marketing Transformation, Deloitte Digital and Acne, Ireland.
Marketers...
Heineken 0.0 to Sponsor RTE’S FIFA World Cup Coverage
With the FIFA World Cup kicking off on June 11 with Mexico taking on South Africa, RTÉ has announced Heineken 0.0 as its broadcast...
Zenith Sees Off Rival Core Galacticos to Win Final of RTÉ...
With football fever about the grip much of the world over the next 12 weeks, a team called England, featuring media agency Zenith's finest...
The Irish Marketing Podcast: How Irish SMEs Can Harness the Power...
The latest episode of The Irish Marketing Podcast has dropped and this week we talk to media veteran Peter McPartlin and Sharon Mooney from...
Robin Bonn to Address IAPI Seminar on Agency Commoditisation
IAPI is hosting a special event to discuss the issue of commoditisation, one of the hot topics in advertising at the moment.
The event will...
Out Look: Love is in Bloom for Citroën
Citroën returned to Bord Bia Bloom Festival 2026 as the Official Motoring Partner alongside sponsoring a new show garden!
Bord Bia Bloom, Ireland’s most celebrated festival of...
Core Campaign for Currys Puts Family’s Dream TV in the Spotlight
https://www.youtube.com/watch?v=kjlnqZNvEOI
Core has rolled out a new campaign for electrical retailer Currys. The new campaign playfully captures the excitement of buying a new television, positioning...
New AI Powered Platform Deece Aims to Help Marketers Create Stronger...
A new Irish marketing technology startup Deece, has launched an AI-powered platform designed to help marketers create stronger briefs.
According to Deece, poor briefing and...
