Opinion: Trust in Data Can Help Guide Us Through the Next...
With access to the right first party data, marketers and advertisers can start to plan their way forward as the country prepares to ease...
Dentsu Aegis Network Ireland Wins a Number of International Awards
Dentsu Aegis Network Ireland and its agencies iProspect, Carat, Amnet and Isobar have picked up a number of awards this week.
iProspect’s Paid Search team...
Now Near Next: The Latest Views from the OOH World
As the country gets ready for the gradual lifting in lockdown restrictions, James Byrne, marketing manager of PML Group kicks off the first in...
Opinion: COVID-19 Will See the End of Digital. Here’s Why.
As societies lurch into this new epoch, digital marketing will be gone, but replaced by a different industry term defined by the ‘new’ normal,...
Lidl Partners With RollerCoaster.ie & Aoibhin Garrihy to Promote LupiLu Range
Lidl’s own brand baby range, LupiLu, has teamed up with RollerCoaster.ie and actress Aoibhín Garrihy on a new partnership aimed at providing Irish mums...
Wolfgang Digital Wins Big at The Drum Search Awards
Wolfgang Digital bagged a number of awards at The Drum Search Awards which were held this week.
Because of the ongoing Covid-19 crisis, the 2020...
Opinion: Consumers May Change Post-Covid 19 But Will Brands?
With many advertisers and marketers focusing on how consumer behaviour might change post-Covid 19, Catrióna Campbell, managing director of The Public House, wonders if...
Life After Lockdown: What Does the Future Look Like for Local...
Nicola Murphy, head of brand development, IRS+ looks at what the future might look like for local radio once lockdown restrictions are lifted.
Life in...
The 2020 ICAD Awards Open for Entry Next Week
The 2020 ICAD Awards will be open for entry next week on May 5th with the final deadline for entries set for June 19th.
This...
New Media & Advertising ‘Zoominar’ Kicks Off Next Wednesday
Paul Henderson, the CEO of DMG Media, Stuart Fogarty, CEO of Streamabout Video and Admatic, Siobhan O’Connell, marketing director of Business Plus magazine and...
