5 More Big Insights from Week 8 of B&A’s Life on...
As lockdown restrictions start to be lifted, the eight wave of B&A’s weekly research series on Life on Lockdown sheds some light on how...
Sky Launches €250,000 AdSmart SME Support Scheme
Sky Media has launched a €250,000 AdSmart SME Support Scheme for businesses in Ireland. The fund will provide 25 businesses with a free €10,000...
Opinion: The Positive Uplift in Advertising’s Impact During Lockdown
With most consumers now craving some form of normality, much of the brand advertising that was made prior to lockdown can be more impactful...
Research Shows 70% of Shoppers are Avoiding Busy Aisles
The latest results from Empathy’s Covid-19 Tracking Research highlights the angst shoppers are experiencing when grocery shopping during COVID-19, writes Stephen Rust.
Anyone who has...
61% of Population Optimistic We Will Overcome Covid Outbreak According to...
With the country set to enter Phase 1 of the Government’s move to lift lockdown restrictions next week, 61% of Irish people are are...
Irish TV Adspend Hits a High of €249.7m in 2019
Total advertising spend on TV in 2019 hit €249.70m in 2019, according to the latest figures from TAM Ireland. This is the highest spend...
Orlando Wood to Speak at Free IAB Connect Online Conference
The annual IAB Connect conference- which will take place on Wednesday June 17th will now take place online between 2.00pm and 4.00pm. The event is...
RTE’s Normal People is being Sponsored by Casillero del Diablo
In what is likely to be one of the biggest ratings success in recent years for RTÉ, the 12 part drama Normal People is...
Five More Big Insights from Latest Wave of B&A’s Life on...
As the country prepares for Phase One of the lifting of restrictions, the seventh in the series of B&A’s weekly survey Life of Lockdown...
Now, Near, Next – The Latest View from OOH
With some lockdown restrictions set to be lifted from next Monday, Niamh Manning of PML Group continues our series of reports on what brands...
