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Disney+ Amplifies New Movie Launch with 3D Outdoor

Disney+ has broken new ground in Out of Home advertising in Ireland with the launch of its latest film, TURNING RED. In a media...

Media Awards to Host Entry Workshop on March 8 as New...

A number of new judges have joined the judging panel for the Media Awards 2022 while the organisers have also announced that it will...

Out Look : The Smile is in the Mind

James Byrne, marketing manager PML Group, looks at the latest developments and trends from the OOH world.  The Smile in the Mind The world of advertising...

Opinion: Digital Transformation and the Challenges for Legacy Businesses

With many companies turbo-charging their digital transformation plans over the past two years,  there are still many challenges to overcome. But companies need to...

Folk Wunderman Roll Out Powerful Campaign for Irish Cancer Society

https://vimeo.com/679973789/734022029c The Irish Cancer Society and creative agency, Folk Wunderman Thompson, have launched a poignant and powerful campaign to inspire people in Ireland who have...

Media365 Wins Cork City Council Media & Planning Account

Media 365 has picked up the media account for Cork City Council following a recent competitive tender process. The Dublin-based agency, which is headed up...

Opinion: The Importance of Authenticity in the Age of Influence

As more and more brands look to work with influencers and creators, Nicola Day says that it’s important that there is a mutual understanding...

Cadbury Renews Sponsorship of OTB SPORTS Women’s Football Podcast

The Bauer Media-owned OTB Sports has signed a 12-month partnership with Cadbury to continue as title sponsor of the women’s football podcast, The COYGIG...

Brightwater Group Buys Marketing Recruitment Agency Alternatives

Alternatives, the marketing recruitment specialist has been acquired by the Brightwater Group for an undisclosed sum. The business, which was co-founded by Sandra Lawler 22...

Verve Raises a Toast to Coca Cola to Celebrate 20 Years...

The creative and experiential agency Verve has kicked off 2022 by marking the 20th anniversary of its partnership with the The Coca-Cola Company in...

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