The DMG Media-owned parenting and pregnancy website RollerCoaster.ie has partnered with Lidl Ireland to drive subscriptions to the site and promote the retailer’s range of Lupilu baby products.
According to Liz Doyle, head of Rollercoaster.ie subscribers receive a Lupilu Baby Bundle whinch includes a range of products aimed at parents of new-borns.
“Lidl’s baby brand Lupilu is one of the leading choices for Irish parents for its great quality and even better value, while RollerCoaster.ie is the leading and trusted pregnancy and parenting platform in Ireland,” she says.
Orlaith McIvor, media manager, Lidl Ireland adds: “At Lidl, we understand that a new addition can bring so much happiness and enjoyment, not to mention several sleepless nights! We want to let parents know that we have all the essentials covered so they can focus on creating memories that last a lifetime. By shopping Lidl’s award-winning Lupilu range, parents can make significant savings with items available in-store all year round.”