Karen Nelson-Field will speak at a Radiocentre Ireland-hosted webinar that will focus on advertising attention and the role of audio advertising.
Nelson-Field is the founder of Amplified Intelligence and author of the book The Attention Economy and How Media Works and during the webinar she will explain how the media ecosystem is broken, that advertisers are paying for an opportunity-to-see but proxy measures fail to measure audience attention. She will also talk about why attention metrics matter and how brands and agencies should pay more attention to them.
Joining Field-Nelson on the webinar will be Peter Pynta, CEO of Neuro-Insight Australia to talk about how most decision-making lives within the subconscious. He will give insights on how brands affect long term memory and emotional responses and the impact of audio in influencing decision making.
The webinar will take place on October 5th at 8.30am. Registration will be open on Monday next on RadiocentreIreland’s website HERE