AudioOne Introduces Genre-Based Podcasting Offer for Advertisers
With digital audio continuing to grow in popularity, AudioOne has announced that it will start offering curated “whitelists” of popular podcast shows organised by...
Folk Wunderman Thompson Rolls Out Campaign to Promote Digital Stamps
The Digital Stamp is An Post’s response to increased customer demand for speedy, easy-to-use, digitalised services to support them in their everyday lives and...
Wavemaker and Square Open New Market Experience Store
The GroupM agency Wavemaker was behind the opening of a new pop-up brand experience store on Dublin’s Grafton St for the payment solutions company...
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Virgin Media Campaign Shines a Light on Gaming Community
Virgin Media has launched a new campaign to promote the importance of reliable broadband. Called “Gamers are Athletes,” the campaign was created by Publicis...
Consumer Confidence Continues to Deteriorate in B&A Survey
This wave of the B&A Consumer Confidence Barometer was conducted from the 8th -19th of September.
With the cost-of-living crisis continuing, consumer confidence declines from -62 in...
Wolfgang Digital Wins Workplace Excellence at Google Premier Partner Awards
Wolfgang Digital was the only Irish agency to pick up an award at the Google Premier Partner Awards EMEA which were held during the...
Out Look : The Latest OOH Trends & Developments
James Byrne, marketing manager, PML Group with this week’s Out Look on Out of Home.
Price-Based Ads Most Noticeable on OOH
The latest wave of...
Quizzes Drive Engagement Levels at Geek Ireland
With many print and online media brands tapping into the popularity of crosswords, puzzles and quizzes as a way of engaging readers, the DMG-owned...
Mindshare Retains Tesco Ireland Media Account Following International Pitch
Mindshare has retained the media buying and planning account in Ireland following an international pitch process that included markets like the UK, Ireland, Czech...
Reach Hosts Summer Sundown for NI Clients
Over 60 people from 13 ad agencies and numerous direct clients in Northern Ireland packed into Waterman in Cathedral Quarter for a “Summer Sundown”...
