00:00:40
Javelin Launches New Campaign for Spry Finance
Javelin has created a new campaign for Spry Finance.
The campaign aims to raise awareness of the company’s equity release products for home-owners over 60s...
Experiential Agency Verve is Acquired by The Opus Group
Verve, the experiential and creative agency headed up by Ronan Traynor has been acquired by the US company The Opus Group for an undisclosed...
Irish Advertising Spend to Grow by 6% to €1.7bn Next Year...
Advertising spend in the Irish market in 2023 is expected to grow by around 6% to €1.7bn according to the latest forecasts published by...
Radiocentre Ireland announces the launch of the Irish Audio Awards
Radiocentre Ireland has announced the establishment of the Irish Audio Awards to “promote and encourage the highest standard of Irish audio creativity.”
The new awards...
Extraordinary OOH in 2022
Aaron Poole, marketing executive, PML Group with this week’s Out Look on Out of Home.
Extraordinary OOH in 2022
This year, PML Group planned ground-breaking,...
Opinion: Dave Byrne and Jonny Cullen Share their Christmas Crackers
Two of the industry’s leading advertising creatives, Jonny Cullen of Folk Wunderman Thompson and Dave Byrne of THINKHOUSE talk about their favourite Christmas campaigns...
B&A Research Show Consumer Sentiment Still Rooted in Negative Territory
The latest wave of consumer confidence research by B&A shows that confidence improved slightly but still remains rooted in negative territory.
This wave of the...
Deermuid Makes an Augmented Reality Return to Instagram and TikTok
Following on from its success with “Deermuid” the deer and SuperValu’s “Share the Magic” campaign last year, TBWADublin has created special AR filters for...
New Dogs Trust Campaign by TBWA Dublin Highlights Puppy Farming
With some people contemplating buying a puppy for a loved one this Christmas, TBWADublin has launched a Christmas campaign for Dogs Trust Ireland called...
dmg media joins the AD NET ZERO initiative in Ireland
DMG Media has become the latest media owner to sign up to the Ad Net Zero program in Ireland.
Ad Net Zero’s mission is for...
