Certa and Cricket Ireland Find Their Edge with Owens DDB
Owens DDB has developed a new campaign for Certa Ireland to support the brand’s ongoing sponsorship of Ireland Women’s Cricket.
Called “Find Your Edge”, the...
Today FM Rocks Croke Park with DOOH Takeover for Oasis Gigs
Today FM has rolled out a major digital outdoor campaign to mark the return of Oasis to Ireland for the first time in 16...
Bridging the Gap: How to Integrate Programmatic OOH in Wider Media...
In the second in a series of “How To” reports, Eoin Carroll, Programmatic Lead with Talon delves into programmatic OOH and how it can...
Mediahuis Ireland Acquires Stake in Streaming Platform Clubber
Mediahuis Ireland, has acquired a significant minority stake in Clubber, a fast-growing Irish sports streaming start-up, in a deal aimed at accelerating the platform’s expansion...
Publicis Dublin and AXA Launch ‘Problems Parked’ to Support Women’s Mental...
Publicis Dublin has partnered with AXA Ireland to launch Problems Parked, a new campaign aimed at raising awareness of the 51% of women in Ireland...
Irish Sponsorship Market Hits Record Growth in Q2 2025
The Irish sponsorship market recorded its most active quarter on record in Q2 2025, with deal volumes surging by almost 50% compared to the...
Nemeton Appoints Gabrielle Cummins as Head of Media Development
Waterford-based independent production company Nemeton has appointed Gabrielle Cummins to the newly created role of head of media development.
Founded in 1993 by CEO Irial...
Granite Continues Acquisition Spree With Purchase of Zesty in Belfast
Irish digital agency Granite Digital has acquired Belfast-based Zesty from News UK & Ireland for an undisclosed sum.
The deal strengthens Granite’s presence in Northern...
Pluto Bolsters Creative Leadership with Appointment of Nutley and Hamill
Pluto has strengthened its creative offering with the appointment of Mark Nutley and Pat Hamill as creative partners. The duo, regarded as one of...
Out Look: KFC turns up the heat for Zinger Drip...
Creative enhancement and contextual relevance have both been shown to boost campaign effectiveness.
