Ad Net Zero Research Challenges Creative Wear-out Assumptions
New research carried out for Ad Net Zero Ireland shows that strong TV advertising creative maintains its effectiveness for years after without significant decline,...
Tesco Media Strengthens Leadership Team With Key Appointments
Tesco Media and Insight Platform, powered by dunnhumby, has announced two senior leadership appointments as it gears up for the busiest retail season of...
Javelin Targets Domestic Violence in New National Campaign for Cuan
Javelin has unveiled Always Here, a new national awareness campaign for Cuan, Ireland’s domestic, sexual and gender-based violence agency.
Launched this week by Minister for...
Droga5 Dublin Creates AI Tool for Social Photo Privacy
Droga5 Dublin, part of Accenture Song, has unveiled CAPtured, a one-of-a-kind fashion accessory that uses artificial intelligence to protect wearers from being filmed without consent.
The...
Oliver Callan to Host Effie Awards Lunch
Broadcaster and comedian Oliver Callan will host the 2025 Effie Ireland Awards lunch, which will be held on October 17 in the Dublin Royal...
David Lynch Returns to the BBH Fold in Dublin
Award-winning producer David Lynch has rejoined BBH, taking up the role of Production Director at the agency’s Dublin office as it looks to expand...
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Tesco Doubles Down on Food Offerings in New Cross-Platform Campaign from...
Tesco Ireland has launched a new campaign to highlight the retailer's new food platform, "It's Not a Little Thing, It's Everything."
The new platform, which...
Breast Cancer Ireland Puts Survivors at Heart of New National Campaign
Breast Cancer Ireland has launched Breast Cancer KNOW MORE, the country’s first survivor-led breast cancer awareness campaign, as part of Breast Cancer Awareness Month. The initiative...
Ian McShare Appointed as Chairman of OMA
Ian McShane has been appointed as the chairman of the Outdoor Media Association (OMA), the representative body for the out-of-home (OOH) industry in Ireland.
McShane...
Level Health Rolls Out Nationwide OOH Campaign Ahead of Renewal Season
Ahead of the busy renewal period for health insurers, Level Health, Ireland’s newest health insurer, has launched a new nationwide OOH campaign with Talon.
With...
