Opinion: From Painted Planks to Programmatic Super Power
Pitch-side advertising has moved far beyond painted boards to become dynamic channels that blend brand building with measurable performance, writes Gareth Irvine.
It was a...
Newstalk Launches Second Changemaker Business Awards
Newstalk has announced the return of its annual Changemaker Business Awards, in association with FBD Insurance, which highlight and showcase organisations that are redefining...
War in the Middle East Dents Consumer Confidence According to Ipsos...
The USA and Israel’s war on Iran and Israel’s invasion of southern Lebanon, has knocked consumer confidence according to the latest B&A Consumer Confidence...
RTÉ Radio 1 Rolls Out a New Musical Identity
Following the launch of its new schedule in 2025, RTÉ Radio 1 has launched a new musical identity for the station and all its...
Iapi Announces Winners of Irish Young Lions Competition 2026
Iapi has announced the 14 young professionals who will represent Ireland at the 2026 Cannes Lions International Festival of Creativity after winning this year’s...
Shortlist For Media Awards 2026 to be Published Next Wednesday
The shortlist for the Media Awards 2026 will be published next Wednesday, April 15th.
Judging for this year's awards is already well underway after the...
The Irish Marketing Podcast: Leading a Global Brand in the Irish...
The latest episode of The Irish Marketing Podcast has dropped.
This week, one of the country’s most respected marketing supremos, Fiona Curtin, marketing director of Heineken Ireland,...
Irish Consumers Accept Resigned Resilence
Irish consumers are undergoing a fundamental shift in mindset and behaviour, moving into what Ipsos B&A researchers describe as an era of “resigned resilience,”...
Out Look: When the City Becomes the Venue
Summer gig season remains one of the clearest examples of how OOH can meet audiences as anticipation builds, journeys begin and live moments unfold.
Opinion: Why the 55+ Consumer is a Misunderstood and Valuable Audience
Marketers need to avoid defaulting to generational clichés when it comes to targeting consumers over the age of 55, writes Aoife Marron, director, REDC...
