Out Look : The Latest OOH Trends & Developments
Aaron Poole, marketing executive, PML Group with this week’s Out Look on Out of Home.
Returning Shoppers Drive Mall Recovery
Figures released this week by...
Bauer Media Strengthens Portfolio With Acquisition of Cork’s Red FM
Bauer Media Audio is expanding its broadcast footprint with the acquisition of the Cork radio station Red FM for an undisclosed sum.
Red FM is...
Accenture Song Makes Key Appointments to Media & Marketing Performance Team
Accenture Song has made a number of key appointments to its Media & Marketing Performance team.
The first of these sees Ger Hayden appointed as...
Countdown to Effie Awards 2023 Begins at IAPI Event on November...
IAPI will begin the countdown to the Effie Awards Ireland 2023 with an event November 23 in the Lighthouse Cinema in Dublin.
As part of...
Spar Returns with Another Christmas Cracker from Publicis Dublin
The retail group Spar has launched a new Christmas campaign as part of a €1.2m investment. Called “Finding Christmas” it was created by Publicis...
TikTok Launches First Ever Irish Campaign
TikTok has launched a new Irish campaign to highlight the platform’s safety features to TikTokers and parents.
The campaign is the first of its kind...
123.ie Signs Up as Official Partner of Athletics Ireland
The online insurance broker 123.ie has been unveiled as the official partner to Athletics Ireland in a multi-annual six figure deal.
The new partnership will...
New Tesco Campaign Stands for Joy this Christmas
With the Christmas ad season well underway, BBH Dublin has rolled out its first Christmas campaign for Tesco Ireland.
Called “The Christmas Party”, the campaign...
Boots Brings Joy for All in New Christmas Campaign
Boots Ireland has rolled out its new festive campaign starring BAFTA-nominated actress Lydia West.
According to the retailer, the campaign which is called “Joy for...
Center Parcs Sponsors RTÉ’s The Ryan Tubridy Show
In a deal that was brokered by Starcom & Core Sponsorship, the twelve-month partnership consists of 3 x 10-second sponsor-credited stings per show, sponsor-credited...
