Boots Ireland has rolled out its new festive campaign starring BAFTA-nominated actress Lydia West.
According to the retailer, the campaign which is called “Joy for All” brings to life the magic of getting the perfect present and shows how Boots can help everyone find joy with its most affordable Christmas ever.
Directed by Si&Ad through Academy films and set to the track of “You Make My Dreams (Come True)” by Hall & Oates, the Joy For All film tells the story of Holly, played by Lydia West, who discovers a pair of magical glasses that weald the power for her to see the ‘joy’ hidden inside the people around her. She sees her colleague who enjoys indulging in bubble baths, her cousin who loves getting glam and her Dad who finds joy in his beloved pet dog. When Christmas morning comes Holly looks on as her loved ones open presents that spark the unique joy inside of them all. She shares a smile as she thinks about the incredible glasses that helped create these special moments. At the end of the film the owner of these missing magic spectacles is finally revealed – the mysterious ‘S.C’.
According to Linda Nolan, Head of Marketing at Boots Ireland: “Our customers have told us that they want Christmas to be about joyful time with loved ones and are also looking for brilliant value and affordable gifs for everyone. The ‘Joy for All’ campaign shows that no matter the size or price of the gift, Boots can help everyone find joy with its most affordable Christmas gifting range ever. We are also pleased to be including many Irish brands this year including Sculpted by Aimee, Bellamianta, Spotlight and SoSu Cosmetics.”
The campaign launched on November 4 with 60-second TV edit during The Late Late Show on RTE, then across online, social, TV, VOD and cinema. With a predicted reach of 85% of all adults, the unified end-to-end Joy for All campaign will also feature activations across Radio, DOOH, PR, CRM, loyalty, as well as across all Boots stores throughout Ireland.