Home Campaigns Ad of the Week Kerrygold Rolls Out New Global Campaign to Highlight Importance of Eating Together

Kerrygold Rolls Out New Global Campaign to Highlight Importance of Eating Together

Kerrygold, the iconic Ornua-owned food brand, has rolled  out a major global campaign called “May Your Table Always Be Full.”

The new campaign, which was created by Energy BBDO, aims to illustrate the power of reconnecting with friends and family at mealtimes amid the fast-paced pressures of everyday modern life.

This is the brands first campaign with Energy BBDO and the hero film ‘The Runaway’ follows the poignant journey from the city to the country of the beloved family dinner table, as it searches for a new sense of place. For a brief moment, life slows down, and we see how much valuable time spent together means to families, once the table finally returns home.

According to Brian Cleere, Global Creative Director, Kerrygold: “‘May your table always be full’ is a timeless, powerful brand adage that we believe everyone can relate to. Kerrygold’s rich tasting butter and cheese are meant to be savoured and shared. This platform connects with people by reminding them of how good the little moments in life can be when you take the time to be present, cook meals with one another, and even just sit down at a table enjoy a meal, connecting with friends and family.”

The new global campaign launches in Ireland and the United States in October and comes to life in online video and traditional broadcast television, as well as social and digital across Meta, Pinterest and TikTok.


Client: Kerrygold Global

Managing Director: Elena Germani

Global Creative Director: Brian Cleere

VP, Marketing (US): Kate Saul

Brand Manager: Neil Rogers

Agency: BBDO

Chief Creative Officer: Josh Gross

Chief Creative Officer: Frank Hahn (BBDO Group Germany)

Executive Creative Director: Allison Hayes

Creative Director: Dane Canada

Creative Director: Lucas Owens

Creative Director: Dejan Handjiski (BBDO Dusseldorf)

Associate Creative Director: Josh Parmenter

Associate Design Director: SoA Ryu

Art Director: Abigail Chieppa

Copywriter: Lucy Butka

Jr. Art Director: Talia Adler

Jr. Copywriter: Sarah Abrams

Designer: Sam Green

Jr. Content Designer: Anna Gainer

Head of Production: Jeff Davis

Producer: Serena Lignel

Product: Georgia Stevenson (BBDO Dublin)

Jr. Producer: Tyler Jones

Client Service Director: Anna Bleers

Account Director: Fiona Gilroy (BBDO Dublin)

Group Account Director: Galina Koreneva (BBDO Dusseldorf)

Account Director: Yasmina Maliuha (BBDO Dusseldorf)

Account Supervisor: Nicole Kazan

Head of Planning: Paul Fisher (BBDO Dublin)

Planning Director: Shannon Smiley

Strategy Director: Michelle Grossheim (BBDO Dusseldorf)

Strategy Director: Annika Plaggenborg (BBDO Dusseldorf)

Strategy Director: Emily Vertrees

Social Strategists: Lauren Hurtis, Chelsea Henricks, Jennifer Jas

Production Company: RESET

Directors: Dorian and Daniel

Producers: Jules Fennell, Alja Primec

Executive producer: Jen Beitler

Editorial Company: WORK

Head of Production: Chris Delarenal

Editor: Stewart Reeves

Editor: Rain Keene

Assistant Editor: Michael Hillman



Shoot Supe – Rodolfo Pereira

2D Lead – Hannah Wilk

2D Artists – Hieu Phan, Eric Sibley


Color – Sam Howells

Color Assist – Matt Gehl


Head of Production/EP – Perry Tate

Color Producer – Adam Vevang

Producer – Kevin Liu

Production Coordinator – Joey Witten

Music and Sound design: 750mph

Executive Producer: Olivia Ray

Producer: Aishah Amodu

Senior Audio Engineer: Sam Ashwell

US Media Agency: PHD Media

Client Business Lead: Jen Enders

Associate Director: Jenna Weeks

Ireland Media Agency: OMD

Sr. Account Manager: Sarah Ling

Sr. Account Manager: Karen Naidoo

Account Executive: Sarah Falvey

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