Core Forecasts 8.9% Growth in Advertising Spend in 2021
Following a difficult 2020, advertising investment in the Republic of Ireland is forecast to grow by 8.9% to €983.6m in 2021, according to Ireland’s...
BBDO Dublin Appoints Katie Cunningham as Head of Account Management
Katie Cunningham has been appointed as head of account management at BBDO Dublin. Cunningham replaces Caitríona Ní Laoire, with immediate effect. A qualified barrister,...
VMTV Launches Sealed Bid Process for Love Island Sponsorship
Virgin Media Solutions has launched a “sealed bid auction” for potential sponsors of Love Island, one of the broadcaster’s most popular programmes.
It was announced...
Now Near Next – The Latest View from OOH
James Byrne, marketing manager, PML Group, with this week’s view from OOH
A lot to report on mobility this week. In its weekly briefing, the...
RTÉ Launches Two Research Tools for Planning Better Campaigns on its...
Jenny Legge, head of research, RTÉ Media Sales, reveals details of two significant research tools that have been created for advertisers- “A Single Audience...
Reach Restructures Commercial Division & Launches ‘The Morning Market’
Reach, the publisher of the Irish Daily Mirror and the Irish Daily Star has established a new single buying point for the two daily...
WFA’s Gabrielle Robitaille to Address AAI Toolkit Webinar
Gabrielle Robitaille, the digital policy manager with the World Federation of Advertisers is the guest speaker at the AAI’s Toolkit series of webinars which...
Alzheimer Society Partners with Virgin Media TV for Special Awareness Week
Virgin Media Television (VMTV) is teaming up with the Alzheimer Society of Ireland (ASI) for a special ‘Donate for Dementia’ week of activity from...
UM Ireland Positions the Agency as Futureproof
The media agency UM Ireland, which is part of IPG Mediabrands, has rolled out a new market positioning called Futureproof which brings together a...
TBWADublin Creates Campaign for SynerChi Kombucha
SynerChi Kombucha, Ireland’s first kombucha brewery, based in Gweedore, Co. Donegal has launched a new social campaign that urges us all to ‘Be More...
