Opinion: How Brands Can Crack the Code to Festival Success
On the eve of the Electric Picnic in Stradbally, Niall Brennan, account director with B&A offers some insights into how brands can and should...
Wish I’d Done That: Tom O’Haire, Oliver
Tom O’Haire writes about three stand-out campaigns that he wishes he worked on.
I’m going to jump straight in and drop the C-bomb.
I wouldn’t normally...
Irish Daily Mail Partners With the Community Games
The Irish Daily Mail, part of DMG Media has agreed a media partnership with the Community Games, one of the oldest voluntary community-based initiatives...
SuperValu Sets Out Sustainability Credentials in New Campaign from Thinkhouse
The Musgrave-owned SuperValu has rolled out a new campaign to highlight its sustainability credentials and to highlight how small actions by local communities can...
Dale Farm Uses Temperature Data to Deliver Ice Cream Campaign in...
We may not have had much of a Summer this year but ice-cream lovers in Northern Ireland were reminded to stock up Dale Farm...
Maxol Offers Bags More in New Campaign from Havas Dublin
The family-owned forecourt and convenience retailer Maxol has rolled out a new campaign called “Bags More” to highlight the convenience, value and wide range...
Jedward Breaks Up in New Publicis Ad for Gas Networks Ireland
https://youtu.be/4c8aZbKcjz4
The high-spirited musical duo that is Jedward, has taken over from Donegal crooner Daniel O’Donnell in the latest public safety campaign from Gas Networks...
Boys+Girls Pick Up SuperValu and An Post Accounts
After what has been a frenetic few months on the pitching front, Boys+Girls has won the creative accounts for the Musgrave-owned SuperValu and Centra...
Opinion: What Do You Think About Integration?
Integration is a word that has been bandied around with abandon in the advertising industry for a long time, often to win new business...
Out Look: High Anticipation for Rugby World Cup
Sports events offer brands the opportunity to use OOH in a contextually relevant way, employing dynamic content to optimise messaging in the run up to the match, during the game, and post-final whistle.
