ASAI Beefs Up Senior Team With Two New Appointments

As it continues to beef up its operations, the Advertising Standards Authority for Ireland (ASAI) has appointed Mary Behan as its new marketing and communications manager while it has also promoted Seóna Parker to senior services manager.

Behan has almost a decade of experience in the marketing and communications industry across a range of sectors including finance, insurance and regulation. Her previous roles include digital marketing and communications coordinator with KennCo Insurance and marketing and communications manager at St. Raphael’s Garda Credit Union.

In her new role she will lead the ASAI’s digital media strategy, developing and maintaining the ASAI’s digital reach and presence.  She will also assist with creating and implementing a communications and brand strategy to deliver organisational objectives, while also co-ordinating with the ASAI’s multi-faceted stakeholders to continue to build relationships and increase engagement.

For her part Seóna Parker has a vast and in-depth knowledge of the ASAI with a career spanning over 25 years with the organisation. She has extensive expertise in self-regulation and the Code of Standards for Advertising and Marketing Communications. During her previous role within the organisation, her responsibilities focused on key technical areas including ad regulation and policy, copy advice as well as advertising complaints management.  In her new role as Senior Services Manager, Seóna’s key focus will include delivering against operational strategies and enhancing the overall ASAI service user experience, focusing on consistency and simplicity throughout the user journey.

Commenting on both appointments, Orla Twomey, Chief Executive of the ASAI, said:

“We are delighted to welcome Mary to the ASAI and congratulate both Mary and Seóna on their new roles,” says Orla Twomey, chief executive, ASAI. “ Mary has extensive experience working in digital marketing and communications which will be of significant value to the ASAI. Seóna has worked with the ASAI for the last 25 years and has exceptional knowledge of ad regulation and the ASAI code. She has been instrumental in managing the complaints process and key technical areas of the organisation. We are delighted to have both Mary and Seóna on board as we continue to navigate the ever-evolving advertising industry. We look forward to seeing them both excel in their new roles.”