Out Look: Contextual OOH Works Weather it Rains or Shines
James Byrne, marketing manager, PML Group with this week’s Out Look on Out of Home
As Crowded House sang ‘Everywhere you go, always take...
Future Proof Launches Neuro Ad Testing Offering
The Dublin-based Future Proof Insights has launched a new monthly neuroscience testing service called PRIZM.
Targeted at brands and agencies looking to evaluate their advertising...
Opinion: We Need to Unlock Growth for Ireland’s SMEs
Irish SMEs are the backbone of the economy yet when it comes to supporting their marketing ambitions, there is little evidence of any joined-up...
Havas Media Boosts Senior Team with Two New Appointments
Following a successful period of organic growth and new business wins, Havas Media has strengthened its senior team with the appointments of Joan Hallinan...
Samantha McCaughren Appointed Head of Change at Mediahuis
Samantha McCaughren, the business editor of the Sunday Independent, has been appointed as head of change (editorial) within Mediahuis.
Well liked within the media and...
Wolfgang Digital Bags Three Awards at Content Marketing Awards
Wolfgang Digital picked up three awards at the global Content Marketing Awards which were held this week.
Organised by The Content Marketing Institute (CMI), the...
Evoke.ie Partners with The Camogie Association for Next Three Years
The DMG Media-owned Evoke.ie has announced that it has teamed up with The Camogie Association as its national referee sponsor as part of a...
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Thinkhouse Sprays AR Magic Over Dublin’s Quays in Lynx Campaign
The Dublin-based agency Thinkhouse was behind the stunt that saw Dublin’s iconic Convention Centre turned into the Can-vention Centre as part of a campaign...
ICAD Publishes Shortlisted Commendations for Annual Awards
With less than a month to go until the annual ICAD Awards on September 1, the list of Award Commendations has been published with...
Boys+Girls Research Reveals Ireland Beyond the Clichés
As we enter the post pandemic era, Margaret Gilsenan and Aoife Murphy of Boys+Girls examine the findings of new research carried out by the...
