AIB Chooses OOH for Key Parts of First Time Buyer Campaign
AIB has launched a new OOH campaign as part of its "The Questions You Really Care About" platform which targets first time buyers.
In the...
00:00:30
NOW TV’s Owl and Fox Return for New Campaign
The Sky-owned streaming platform NOW has launched the latest iteration of its campaign to promote its contract-free offering.
Called “Now You Know”, it was created...
Optimism and Pride Prevails in Adland According to Latest IAPI Research
The latest Sentiment Survey, published by IAPI, shows that 66% of respondents expect their agency to perform better in 2024 than 2023 while 28%...
Opinion: Let Don’t Your Brand Become a Pineapple
Dave Tallon argues that companies should look at their brands through the lens of status to see what insights they can unlock and what...
Out Look: Liveposter delivers Precision Dynamic for Guinness Storehouse
Crafting contextually relevant, location-specific designs is at the heart of PML Group’s DOOH gift delivered via Liveposter’s PRecision platform.
The Big Interview: The Experience is Everything
With the festival season in Ireland well underway and investment in experiential marketing increasing in 2024, Jonny Davis of Allied Global Marketing talks to...
Opinion: What Advertisers Can Expect from the Streamers
With Core recently becoming the first agency to run ads on one of the big streamers with a UK campaign, David Mulligan, head of...
Murphy and Scraggs Join Board of Copy Clear
Jimmy Murphy takes over from David Quinn and is commercial director with ACNE Dublin and a former president of IAPI. He is also a...
ActionAid Ireland Challenges Immigrant Narrative With Powerful Video from Thinkhouse
Thinkhouse has produced a stirring and emotive video as part of a campaign by the charity ActionAid Ireland to highlight the positive contributions that...
IRS+ Leaders Video Series Returns With Core’s Christina Duff
After convincing Paul Farrell, the former MD of Virgin Media Television and now CEO of the Hibernia Group, to go abseiling with him, Peter...
