RSA Tackles Drink Driving in New Campaign from Forsman & Bodenfors
Forsman & Bodenfors has rolled out a new campaign for the Road Safety Authority (RSA). The latest campaign tackles the issue of drink driving and society’s attitude towards it. Drink driving continues to be an issue in Ireland but there is another worrying trend today: a rise in the social acceptance of drink driving. Since 2019, social acceptance of drink driving...
Allianz Gets Real in New Campaign from Forsman & Bodenfors Dublin
Forsman & Bodenfors Dublin has rolled out a new campaign for Allianz Ireland called “Real Life.” The campaign captures the “texture and honesty” of every day life for most ordinary people. According to the agency, the campaign grew from a simple insight: many insurance customers feel the need to present a polished, perfect version of themselves, especially when they’re making...
You Can’t Argue with New Tesco Campaign from BBH Dublin
BBH Dublin has created a new playful campaign for Tesco Ireland that aims to bring new life to the retailer’s value proposition by shifting it away from mere price-match mechanics and comparisons with competitors, by embracing “the emotional satisfaction of a shop well done”. According to the agency, “at the heart of the creative is a simple but powerful insight:...
Boys+Girls Tap into PhoneWatch Phobia in Latest Campaign for Alarm Provider
PhoneWatch, Ireland's leading provider of monitored home security systems, has launched the next iteration in its marketing campaign that dramatizes the effectiveness of its products from the burglar's perspective. The campaign was created by Boys+Girls. The previous execution, ‘Burglar Bootcamp’, earned a Bronze Effie Award in 2025 and was responsible for driving ignificant sales growth. Statistics show households with PhoneWatch alarms...
It’s All About the Extras for Apache Pizza’s New Campaign from Javelin
Javelin has created its first campaign for the nationwide Apache Pizza since winning the account earlier in the year.
An Post Delivers New Campaign as Part of Brand Reset
The campaign is part of a wider branding reset by the company called “Making Better Happen” and represents a €3m investment by the company. A key part of the rebrand is a new hero campaign called “A Nation Delivers". Created by Boys+Girls, it shows how the company’s nationwide network can “connect a community of caring strangers to help one small...
BOLD Studios Reignites Popular Tagline in New Campaign for Lyon’s Tea
Lyons Tea, one of Ireland’s most iconic household brands has rolled out a new campaign that reignites its familiar tagline "puts the talk into tea". The campaign serves as a nationwide call to bring back real, face-to-face conversation—one cup at a time. Created by the Dublin-based creative agency BOLD Studios, the campaign will run across TV, out-of-home (OOH), digital, social media, and...
Denny’s Omnipresence Celebrated in New Campaign from TBWA
TBWAIreland has rolled out a new campaign for the Pilgrim’s Europe-owned brand Denny. Called “Denny Time, Denny Place,” the new campaign is being rolled out across TV, VOD, OOH, social, and digital channels. The campaign highlights the many ways Denny products are consumed in Irish households. whether it’s a late-night slice of ham or an after-match dinner, “the creative platform taps...
TBWA Campaign for Deep RiverRock Focuses on Solely on Hydration
https://vimeo.com/1072478495 TBWAIreland has created a new brand platform for Deep RiverRock, the Coca Cola-owned water brand that is bottled in County Antrim. Called ‘That’s Better,’ it includes a new campaign that aims to cut through exaggerated claims often made by drink brands, embracing the simple truth: “Deep RiverRock won’t make you better at anything except hydrating.” The campaign will extend across audio,...
Switcher.ie Makes the Switch to OLIVER With New Campaign
Having recently picked up Switcher.ie as a client, OLIVER has rolled out a new cross-platform campaign for the price comparison website Switcher.ie. Switcher.ie is a free, impartial, price comparison and switching service that was established in Dublin in 2011. Since then it has helped thousands of households save money across a range of products, including energy, broadband, mobile plans, mortgages,...
