Ad of the Week: SPAR Always Changing


SPAR has kicked off a new €1m cross-platform advertising  campaign which focuses on the changing shopping habits of people as they travel through the various stages of life. Showcasing the brand’s diverse and evolving offerings in line with changing consumer needs, the campaign aims to convey the message that “SPAR is the store of choice for everyone from students to...

Ad of the Week: The 4 Cs: Tv ad – Cross Contamination – McCannBlue


Credits: Agency: McCannBlue Client: safefood Lowdown: This week saw the launch of safefood's latest campaign with McCannBlue, this time for Food Safety. The suite of ads highlight the everyday risks posed by the 4 C's - Cook, Clean, Chill, Cross-Contamination - and how simple mistakes or lapses of concentration can be costly to health. This first phase of the campaign targets the over 65's,...

AD OF THE WEEK: Bigfoot Creates a Stir for Virgin Media


Virgin Media has launched a major new campaign to highlight that ‘Nothing is Hidden’ when it comes to a Virgin mobile phone contract. The new campaign sees Bigfoot join the crowd outside a Virgin Media store to get the slice of action.  It will run for eight weeks across TV, VOD, press, radio, online and social and is spearheaded by...

Allianz Ireland – We Cover Courage


In the Company of Huskies has created the next instalment in Allianz Ireland’s ‘We Cover Courage’ campaign. This time Huskies has shifted the lens to take a light-hearted look at everyday courage. In this spot, viewers see a nervous mother and father as they hand over their car keys for the first time to their daughter. The ad was created to...

Ad of the Week: The National Lottery: Money Multiplier – DDFH&B


Lowdown: To launch the new Money Multiplier scratchcard from the National Lottery Ireland, creative agency DDFH&B turned to the one animal that’s known for multiplying more than any other. The resulting rabbit-themed, through-the-line campaign includes 30, 20 and 10 second TV and VOD spots, outdoor, press, social and some hilarious behind the scenes videos. The TV spots, featuring many real...

Ad of the Week: Bord na Móna ‘Leading the Change’ – Chemistry

video The Lowdown: We’re proud to share our latest work for Bord na Móna, one of Ireland’s most iconic brands and one of the world’s most innovative companies in the field of sustainability. Our latest campaign, created in collaboration with Piranha Bar, highlights the diverse and groundbreaking ways that Bord na Móna generates renewable energy. It’s a modern expression of an equally modern...

Ad of the Week: Allianz – MyTribe


Lowdown: To support Allianz’s title sponsorship of the Allianz Leagues, MyTribe is an exploration of the communities and families behind the stars in inter-county football and hurling. Allianz prides itself on supporting people in the community and this campaign is an extension of that. The campaign was created by the Dublin sports marketing agency Fifty-Three Six and takes people behind the...

Ad of the Week: Bloom Launches New Campaign for


Just Eat, Ireland’s leading online food ordering and delivery app, has launched a new advertising campaign called “Food Envy”. The campaign went live this week on TV, Out of Home and digital display and was developed ad agency Bloom with media planning and buying by OMD. “We have been working with Bloom for almost 5 years” says Edel Kinane, Marketing...

Ad of the Week: National Dairy Council Targets Younger Consumers in New Campaign


TBWADublin has created a new advertising campaign for the National Dairy Council. The campaign, called ‘Love Irish Dairy and it Loves You Back’, is aimed at reminding consumers of the benefits of including dairy in their daily diet, particularly younger consumers. “This is the second phase of Irish Dairy – The Compete Natural advertising campaign and aims to offer a fresh...

Ad of the Week: Vhi Healthcare Cuba


Publicis Dublin produce another beautifully animated story of a real healthcare experience. On an adventure to Cuba, Cat found herself in intensive care with Deep Vein Thrombosis. The real Cat interacts with an animated diorama of her story. We see that Vhi’s international team are on hand to make sure she and her loved ones have the care and reassurance...