Ireland Legend Paul McGrath Fronts New Chef Campaign for Havas


Havas and the Valeo Foods-owned brand Chef have teamed up with Paul McGrath for a new TV-led campaign to launch a new Chip Shop Curry Sauce.   Launched on October 15, the TV ad takes viewers on a tour of a house filled with Irish national treasures of all stripes - from the works of our greatest writers to the N17...

Ad of the Week: Electric Ireland – Stay Happy


The Lowdown: 'Stay Happy' is the irrepressibly upbeat takeout from Electric Ireland's unique campaign to reward its customers with long term savings. Their current 40 second spot recognises the daily pressures and chaos Irish households confront, and offers welcome succour to all current customers with the promise of 8.5% savings off their electricity and gas bills, year after year. Directed by...

Ad of the Week: Kerrygold Launches First Campaign Since 2010


Kerrygold has launched its first Irish advertising campaign in seven years. The campaign, Memories in the Making, was created by Publicis Dublin. Directed by TJ O’Grady-Peyton from the appropriately named Butter Films, it was shot over two days in Dublin and will run on TV and digital platforms. The TV ad celebrates memories and experiences that pass on from generation to...

Campaign of the Week: The True Taste of Kerrygold


The Ornua-owned Kerrygold brand has launched a new global digital campaign that will reach 36 million people worldwide and aims to take the brand to new heights. The digital campaign, entitled ‘A True Taste of Kerrygold’ puts Ireland’s grass-fed family farming system firmly in the spot light, celebrating the passion, pride and tradition of Irish dairy as part of a...

Ad of the Week: Irish Water Safety – Watson Creative

  National Water Safety Awareness Week This week Irish Water Safety launch a national campaign to highlight Water Safety Awareness Week. As the good weather draws people to beaches all over the country, the timely campaign strives to equip families with simple tips and advice so they can make water safety part of the conversation with children. Created by Watson Creative...

ISPCC Childline Launches New Digital Animation Campaign


The ISPCC has launched its new digital animation and print advertisement for Childline. The campaign, which was created by Ogilvy & Mather, which has developed numerous award-winning creative campaigns for the charity, aims to reminding young people that “they are not on their own.” The ad highlights the availability of Childline’s text service which has grown in popularity. Last year...

Ad of the Week: Chairs Can Kill from Boys + Girls


“Chairs Can Kill”: that’s the dramatic message and title of a new awareness campaign from The Irish Heart Foundation as part of its on-going mission to prevent the number of lives currently affected by heart disease and stroke – one of Ireland’s leading killers. And while we all try to be healthier in our lives through diet and exercise, every...

Ad of the Week in Association with AdSmart from Sky: Core Launches New Campaign for Irish League of Credit Unions


The Irish League of Credit Unions has launched a new campaign called “Imagine More.” The campaign focuses on letting loan seekers know that credit unions are not just for small, short term loans but that they can also provide bigger and longer-term loans. The two-year campaign will be rolled out in both the Republic of Ireland and Northern Ireland at...

Folk Rolls Out New Campaign to Promote Irish Life Health’s MyClinic Offering


Folk Wunderman Thompson has rolled out a new cross-platform campaign for Irish Life Health to highlight its MyClinic service which provides members with unlimited digital doctor and professional counselling services as well as a range of other services such as dietician and physiotherapists. The creative for the campaign demonstrates how often the last thing you need is the interruption of...

Ad of the Week in association with Adsmart from Sky: Diageo’s Rockshore Makes Atlantic Waves


Rockshore, the Diageo-owned beer brand has launched a new through the line campaign which will run across TV, digital and social channels. Created by BBDO Dublin the campaign was shot on location across the Kerry coastline. According to Diageo, the new campaign “champions the invigorating freedom and refreshment we enjoy from a trip away with real mates. The story is served up...