Virgin Media Campaign Shines a Light on Gaming Community
Virgin Media has launched a new campaign to promote the importance of reliable broadband. Called “Gamers are Athletes,” the campaign was created by Publicis Dublin and taps into the rapidly growing popularity of eSports in Ireland. As part of the campaign, Virgin Media teamed up with the eSports team Wylde to highlight the fact that, apart from being reliant on...
Ad of the Week: Irish Water Safety – Watson Creative
National Water Safety Awareness Week This week Irish Water Safety launch a national campaign to highlight Water Safety Awareness Week. As the good weather draws people to beaches all over the country, the timely campaign strives to equip families with simple tips and advice so they can make water safety part of the conversation with children. Created by Watson Creative...
Ad of the Week: Meteor Christmas Unlimited – Rothco
Christmas 2015 sees the return of Meteor's festive CEO to Irish TV Screens. Nicholas St Wenceslas, misanthropist, holiday magnate and CEO of Christmas LTD - the company responsible for commercialising the holidays - is back. The 2015 campaign, created by Rothco, has launched this weekend with a 30" and two 20" TVCs. Wolf-of-Wall-Street-come-Miracle-on-34th-Street's Nicholas is now living in the tax-neutral...
Ad of the Week: Dulux Weathershield – Boys and Girls
To celebrate Dulux Weathershield’s most weather-durable paint, advertising agency Boys & Girls went in search of Ireland’s most weather-durable people – meet ‘The Invincibles’. Shot in Myrtleville beach, Co.Cork, The Invincibles explores the story of Tom Bermingham, Mairead Ni Mhaoileóin and Tom McCarthy, three open water swimmers who are dedicated to the water all year round – rail, hail or shine. “The Invincibles...
Ad of the Week: Electric Ireland – Stay Happy
The Lowdown: 'Stay Happy' is the irrepressibly upbeat takeout from Electric Ireland's unique campaign to reward its customers with long term savings. Their current 40 second spot recognises the daily pressures and chaos Irish households confront, and offers welcome succour to all current customers with the promise of 8.5% savings off their electricity and gas bills, year after year. Directed by...
Boys + Girls Rolls Out New Family Plans Campaign for Three
Boys + Girls has rolled out a new campaign for Three that showcases the mobile phone operator’s flexible family plans which offer families increased savings on their mobile phone bills. The heart-warming brand ad, which was directed by Dermot Malone of Banjoman, follows a variety of family members using connectivity in their own ways. The ad places a typical family...
Newstalk Launches New Cross Platform Marketing Campaign
Following on from its recent rebrand, the Bauer Media-owned Newstalk has rolled out a new cross-platform campaign called “We’re That Friend". Newstalk engaged The Indie List, the talent platform founded by Peter McPartlin and Una Herlihy, to assemble a team of strong creative and advertising talent to develop the campaign which celebrates friendship in all forms and how Newstalk embodies...
Spar Returns with Another Christmas Cracker from Publicis Dublin
The retail group Spar has launched a new Christmas campaign as part of a €1.2m investment. Called “Finding Christmas” it was created by Publicis Dublin and is a sequel to its previous award- winning campaign which is now ten years old. The campaign, which was launched on November 10, will run up until Christmas Day across TV and VOD with...
SuperValu Urges Us to Reclaim Dinner Time in New Campaign from Boys+Girls
Boys+Girls has rolled out a new campaign for SuperValu. The campaign, which is running across TV, VOD, and cinema, is called “Dinner Time Well Spent” and asks the question “when did the food that brought us together get replaced with the feeds that pull us apart?” According to the retailer “the campaign is a rallying cry to Irish households to...
Ad of the Week: ŠKODA Ireland – Boys and Girls
The Lowdown: ŠKODA cars might not be made in Ireland, but they’re certainly designed with Irish drivers and roads in mind. This 30-second spot, ŠKODA’s second in the Made for Ireland series, once again does away with the pretenses of the hyper stylized international car commercials and refreshingly explores the realities of driving in Ireland. Sometimes it’s loud. Sometimes it’s chaotic....
