Wednesday, November 21, 2018

Ad of the Week: Even if it’s Daniel – Rothco


Credits: Client: Registered Gas Installers of Ireland Agency: Rothco Agency Producer: Stevi Russell Art Director: Ciara Rapple/Stephen Rogers Copywriter: Frances O’Rourke Finished Art: Gerry Cole Senior Account Manager: Annie Tidy Strategy: Patrick Ronaldson/Brona Kilkelly Photography: Kevin Griffin Director/Photographer: David Kerr Photography Retoucher: Happy Finish Music: Daniel O’Donnell Post Production: Screenscene Producer: Jonny Speers Post Production Supervisor: Peter Greene Editor: Jake Walshe Sound: Mutiny The Lowdown: Daniel O’Donnell Superfan Rejects Hero in New Rothco Campaign for RGII Registered Gas Installers...

Ad of the Week: Vodafone’s Getting to Know You


In Vodafone Ireland’s latest spot, the idea was to champion family firsts and how the future is brimming with possibilities. Even those, of which, you’d never expect. In this sweet story, we find a mum introducing her partner to her son for the first time. We then follow the three of them on a journey, as they become more and...

Big Can Be Good – Rothco


The Lowdown: Tesco Ireland and Rothco launch the humble ‘Big Can Be Good' campaign to address negative perceptions of the large supermarket chain. Led by a 60" TVC, the ‘Big Can Be Good' campaign sees Tesco open its heart to Ireland with an honest brand manifesto. ‘Big Can Be Good' takes the very thing that is often seen as a negative about...

Ad of the Week: Rothco Delivers Palindrome-Style TV Campaign for Orchard Thieves


Rothco has launched a new and innovative TV campaign for the Heineken-owned cider brand Orchard Thieves. The campaign, which is called Start Bold/End Bold is a palindrome-style ad that is “fully reversible” as the narrative works in both directions. “Orchard Thieves is all about finding our own bold way to do things and when the idea of a TV commercial that...

Ad of the Week: McDonnells Currys Sauce – Boys and Girls


Ireland’s Favourite Curry Sauce Goes International in New Advertising Campaign for McDonnells McDonnells Currys Sauce, Ireland’s favourite and a key ingredient in one of the nation’s most popular dishes says “Eat it for Dinner” as the “Chips Curry” story takes on an international feel in a new advertising campaign developed by award winning creative advertising agency Boys and Girls ( Formerly...

Shining a Light on Literacy

In The Company of Huskies has created an intriguing print campaign for the Irish literacy charity, SUAS. Since it was set up in 2002, Suas has supported over 12,000 children in India, Zambia and Kenya and trained over 1,200 Suas volunteers to work as teaching assistants in some of the worlds most marginalised, under-resourced communities. Here in Ireland, it has helped over 3,300 children from...

Ad of the Week: Belief Is Everywhere


Rothco | Accenture Interactive has launched a new campaign for AIB called “Belief Is Everywhere’. The integrated campaign- led by a 60-second TVC directed by Academy’s Si&Ad- looks to recognise the hard work and belief the Irish public experience on the journey to getting a mortgage. The TVC opens on a dusky scene on the Irish coast. As the landscape...

Ad of the Week: Take Notice – Marie Keating Foundation


ROTHCO | Accenture Interactive creates a striking campaign to urge people to #takenotice this Breast Cancer Awareness month If one of the most touched and photographed breasts in the world suddenly developed a lump, would anyone notice? That was the key question asked by leading Irish cancer charity, the Marie Keating Foundation, and creative agency ROTHCO | Accenture Interactive, as...

Ad of the Week: Folens School Bags


The Lowdown: School bags don’t just carry books, they carry memories. Your old bag almost certainly carried Folens school books too. Here at Bonfire, we’re delighted to have created this new TV commercial celebrating 60 years of Folens school books. Enjoy, and maybe you’ll even spot your old school bag. Credits: Advertiser: Folens Agency: Bonfire Creative: Sean Hynes, Ian Doherty Account Director: Stephanie Coates Marketing Team: Elizabeth Ivory,...

Ad of the Week: Seize the Denny


The Lowdown: Henry Denny & Sons is a much-loved Irish brand, but over the last few years, this iconic brand had started to move into the background. After winning the account last year ROTHCO (part of the Accenture Interactive group) realised Henry Denny & Sons isn’t just iconic, it’s iconic on a monumental scale. After spending some time looking into the brand’s...