Ad of the Week: Bank of Ireland MortgageSaver – Cawley NeaTBWA

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The Lowdown: For Bank of Ireland’s new mortgage campaign, Cawley NeaTBWA provides a fresh approach to one of the most emotional and important decisions that people make in their lives. In a nationwide campaign led by TV, the Dublin-based creative agency has created three innovative spots for the Irish bank, that acknowledge the realities of home-buying, warts and all, with...

Ad of the Week: Moy Park “Saturday Night Takeaway – AV Browne

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The Lowdown Imagine what it would be like if Ant & Dec brought the energy and excitement of Saturday Night Takeaway to your Moy Park teatime. That's the premise behind this recent series of sponsorship stings. But instead of a studio we have a kitchen. And we don't have celebrity guests - we have Moy Park Chicken. And Ant & Dec...

Dublin Bus – The Mad Dash Home – Rothco

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The Lowdown: Creative Agency Rothco and Dublin Bus have teamed up with mother–son duo, Baz and Nancy from hit Sky TV show ‘50 Ways To Kill Your Mammy’, in a new campaign to give customers a behind-the-scenes look at the people in Dublin Bus’s Central Control Centre. In the online film, ‘The Mad Dash’, which launches today, mischievously likeable son Baz...

Ad of the Week: Electric Ireland – You’re Smarter Than You Think

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Electric Ireland has launched a new customer communications campaign called ‘You’re smarter than you think’ which demonstrates the many ways that Electric Ireland is the smarter choice for customers. The lynchpin of the through the line campaign is a suite of four unique and entertaining TV ads that aim to reassure Electric Ireland customers that they are getting the best...

Ad of the Week: Chairs Can Kill from Boys + Girls

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“Chairs Can Kill”: that’s the dramatic message and title of a new awareness campaign from The Irish Heart Foundation as part of its on-going mission to prevent the number of lives currently affected by heart disease and stroke – one of Ireland’s leading killers. And while we all try to be healthier in our lives through diet and exercise, every...

Ad of the Week: Vodafone Ireland’s Who We Are is How We Play

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With the Autumn rugby internationals due to kick off next weekend against the Springboks, Vodafone Ireland has launched the next phase of its sponsorship of Irish rugby with a new campaign called “Who We Are is How We Play.” Created by Target McConnells, which developed the “Team Of Us” platform, the campaign gives viewers and fans a glimpse into the...

Lidl Ireland Christmas 2015 – Postman Derek – Chemistry

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The lowdown: Christmas is brilliant isn't it? Except for when it's not. It's a little talked about fact, but sometimes Christmas can get a little bit, well, un-fun. Luckily even the most die hard Scrooge can't resist Lidl's delicious range of festive food, and the Christmas spirit is restored once again; allowing one and all to 'share a Lidl bit...

Ad of the Week: Target McConnells Credit ReUnion

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Target McConnells rally a national search for Dan Byrne and ask ‘Have you had your Credit ReUnion?’ in new campaign. The Irish League of Credit Unions has launched the latest iteration of its campaign to encourage people to consider their local credit union for their personal loan requirements. Created by award-winning creative agency, Target McConnells, it is the final piece of...

Ad of the Week: Lidl Full Shop – Chemistry

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The Lowdown: New TVC for Lidl Ireland to promote the launch of their full shop campaign which shows you can save up to 50% of your shopping bill by doing your main shop at Lidl. Made by Chemistry. Credits: Agency: Chemistry Creative Director: Mike Garner Concept and copywriter:  Emmet Wright Art Director: Orlagh Daly Copywriter:  Kathryn Murphy Strategic Director:  Sinead Cosgrove Agency Producer: Fiona McGarry Director: David C. Kerr Producer: ...

Ad of the Week: Smyths Toys ‘Outdoor Heroes’ by therefour

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The Lowdown: When children play, there are no limits. When we allow them to imagine, anything is possible. When tasked with creating a commercial for a company selling outdoor play equipment, therefour, the Dublin-based creative consultancy, looked at the challenge from a child’s point of view. So for instance, seen through a child’s eyes, a trampoline is a way to reach...

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