Virgin Media Rolls National Out Speed-Obsessed Campaign

Virgin Media has launched a major cross platform campaign to promote its new 1Gig broadband offering with Brian Cox, aka Logan Roy from Succession, providing the voiceover. Called  ‘Speed Obsessed’ it was created by Publicis Dublin  and will run for seven weeks across all national radio broadcasters including 2FM, Today FM, Newstalk, FM104, Red FM, KFM, East Coast FM, Limerick...

Ad of the Week: Chairs Can Kill from Boys + Girls

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“Chairs Can Kill”: that’s the dramatic message and title of a new awareness campaign from The Irish Heart Foundation as part of its on-going mission to prevent the number of lives currently affected by heart disease and stroke – one of Ireland’s leading killers. And while we all try to be healthier in our lives through diet and exercise, every...

Ad of the Week: Allianz ‘Dare To’ – Rapport Marketing Communications

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The Lowdown: From personal to commercial, Allianz Insurance is involved in every aspect of Irish life. This 40 sec brand Ad "Dare to" conveys the positivity going forward in the Irish economy whilst demonstrating the peace of mind Allianz customers enjoy, thus allowing them to live their lives to the full. Produced by Hot Sauce for Rapport and their client...

Ad of the Week in Association with Adsmart from Sky: Electric Ireland, We’re Brighter Together

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With climate change looming large on the agenda of governments, businesses and consumers, Rothco | Accenture Interactive has rolled out a new campaign for Electric Ireland which taps into the idea that, collectively, people can make a big difference by changing their energy consumption habits. Called "We're Brighter Together", the campaign platform allows Electric Ireland to support the power and...

Campaign of the Week: The True Taste of Kerrygold

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The Ornua-owned Kerrygold brand has launched a new global digital campaign that will reach 36 million people worldwide and aims to take the brand to new heights. The digital campaign, entitled ‘A True Taste of Kerrygold’ puts Ireland’s grass-fed family farming system firmly in the spot light, celebrating the passion, pride and tradition of Irish dairy as part of a...

Ad of the Week: Irish Examiner – Women’s Vote

100 years ago, with their struggle to gain universal suffrage, Irish women fought to not be judged for their gender. 100 years on, with the choice of women’s underwear still admissible in Irish rape trials, Irish women are now fighting to not be judged for their clothing. Throughout all this time, the Irish Examiner newspaper has been here to make their...

Ad of the Week: Heineken Launches New Appleman’s Cider Campaign

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Heineken Ireland has launched a new campaign called “The Joy of Simple” for its new premium cider Applemans which now joins its stablemate Orchard Thieves. The agency partners working on the campaign include Rothco, Starcom, MCCP and Thinkhouse. According to Emma-Jane McKeown, senior brand manager of Appleman’s: “Irish people expect, and deserve, choice – they have it in wine and in...

Ad of the Week: Nissan LEAF

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The Lowdown: When you are communicating for any brand it’s always good to know what dragon you are slaying. In the case of the New Nissan LEAF it was easy to know what dragon we were slaying.  Or in this case snakes. In turns out that ‘snakes’ are alive and well in Ireland but this car has the potential to...

BBDO Dublin Launches New Campaign for EirGrid

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BBDO Dublin has launched a new campaighs for EirGrid, the company which plans and manages the national grid. The new campaign stems from insights derived from a detailed segmentation study into the population’s attitudes towards environmental issues and climate change, undertaken by BBDO and Spark. According to Sinead Lee, director, BBDO Dublin: “We discovered that although the vast majority of people...

Ad of the Week: Lidl – Proudly supporting Ladies Gaelic Football

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Credits: Creative agency: Chemistry Client: Lidl Creative Director / Copywriter: Emmet Wright Art Director: Orlagh Daly Client Service Director: Deirdre Gunning Account Manager: Andrea Dalton Doran Strategic Director: Sinead Cosgrove Agency Producer: Fiona McGarry Production Company: Antidote Producer: Andrew Freedman Director: Henry Mason Post House: Windmill Lane Music: Rocstrong - Go 'Head The Lowdown: Lidl Ireland has been unveiled as the new sponsor Ladies Gaelic Football in Ireland and as part of the activation,...

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