Government Urges Us to Make Sustainable Travel Choices in New Campaign from Javelin
Javelin has rolled out a new campaign for the Department of Transport to encourage people to reduce their carbon emissions by either walking, cycling or using public transport. Called “Your Journey Counts,” the campaign also highlights the Government’s investment in public transport and a range of other initiatives. This year, Government is investing €1.9bn in sustainable travel options including public...
SuperValu Promotes Inclusivity in New GAA Campaign
TBWADublin has rolled out a new campaign for SuperValu as part of the retailer’s sponsorship of the GAA and to highlight the importance of inclusivity. Called “Bring it On,” the campaign kicks off with a powerful 60” spot featuring a collection of real players, officials and supporters of different ages, race, gender, physical and mental ability. Each of whom has...
The Public House Launches New Campaign for FBD Insurance
The Public House has rolled out a new campaign for FBD Insurance that aims to highlight the insurer’s position as the country’s only home-grown insurer which has been in operation for 50 years. Research identified FBD’s strong heritage, particularly in rural areas. The campaign, which is called Support. It’s What We Do, aims to address this by targeting a much...
Ad of the Week: National Dairy Council Targets Younger Consumers in New Campaign
TBWADublin has created a new advertising campaign for the National Dairy Council. The campaign, called ‘Love Irish Dairy and it Loves You Back’, is aimed at reminding consumers of the benefits of including dairy in their daily diet, particularly younger consumers. “This is the second phase of Irish Dairy – The Compete Natural advertising campaign and aims to offer a fresh...
Paralympics Ireland – More Than Sport
The Lowdown: In the build up to Rio 2016, Paralympics Ireland tasked us with raising their awareness as an organisation with a secondary task of raising much needed funds for their touring squad. When it’s said that the Paralympics is More Than Sport, it’s the truth. It’s more than training, more than a disability, and more than winning. Everything a Paralympian...
National Lottery Shares the Love in New Campaign
Core has rolled out a new cross-platform campaign for the National Lottery that will run across TV, VOD, social, online and point-of-sale over the coming months. Called “Gotta Share the Love” the campaign tells the fictional story of a National Lottery player, “William”, who wins a €7 million Lotto jackpot. He shares the win with his friends and neighbours, by...
Ad of the Week: SuperValu’s Where You’re From
With the business end of the GAA’s All Ireland Football Championship firmly underway TBWADublin has launched a new campaign for SuperValu is support of its sponsorship of the tournament. Firmly rooted in SuperValu’s brand position ‘Real Food, Real People’, this new campaign was created as a way to encapsulate “the shared values of SuperValu and the GAA.” Called ‘Where You’re...
Javelin Launches New Integrated Brand Campaign for Toyota Ireland
Javelin has launched a new integrated campaign for Toyota Ireland. The campaign “You’ll Never Take a Wrong Turn with Toyota”, aims to dispel the confusion amongst new car buyers and presents Toyota Hybrid as the right choice for drivers today and into the future. The TV was filmed in Ireland in March 2021 with actor Liam Cunningham behind the wheel...
Paddywhackery Given the Boot in New EPIC Campaign from The Public House
The Public House has rolled out a new campaign for EPIC The Irish Emigration Museum that challenges the negative stereotypes attached to Ireland and the Irish people. Called This Is Not Us, the campaign follows on from research into how predictive search data shows that many incorrect and misleading perceptions of the Irish still prevail globally - the most common...
Ad of the Week: Calor – TBWA/Dublin
TBWA Dublin has launched a new multi-channel advertising campaign for Calor, one of Ireland’s leading suppliers of Liquid Petroleum Gas (LPG). The new campaign is part of a €1.2m spend by the company and includes the roll-out of new branding and design for the company which celebrates its 80th birthday this year. According to Sharon Nolan, marketing manager of Calor: “the...
