Publicis Dublin Raises a Toast to Island’s Edge in New Campaign
Publicis Dublin has rolled out a new campaign for the Heineken Ireland-owned stout brand Island’s Edge. Called “It’s better, less bitter,” the through the line campaign celebrates those who choose optimism over bitterness in their lives. “With this campaign we worked collaboratively with the Island’s Edge team toward a shared ambition to give consumers two things; a clear product truth that...
Rothco Rolls Out New Campaign for Denny’s Meat Free Range
Rothco, part of Accenture Interactive, has rolled out a new campaign for Denny’s meat-free range of products which have been launched on the Irish market. Long associated with bacon, sausages and puddings, the new Denny’s range includes meat-free sausages, burgers and mince. Denny’s is owned by Kerry Foods and the company has invested heavily in developing a range of plant-based...
Boys + Girls Rolls Out New Family Plans Campaign for Three
Boys + Girls has rolled out a new campaign for Three that showcases the mobile phone operator’s flexible family plans which offer families increased savings on their mobile phone bills. The heart-warming brand ad, which was directed by Dermot Malone of Banjoman, follows a variety of family members using connectivity in their own ways. The ad places a typical family...
Ad of the Week: National Dairy Council Targets Younger Consumers in New Campaign
TBWADublin has created a new advertising campaign for the National Dairy Council. The campaign, called ‘Love Irish Dairy and it Loves You Back’, is aimed at reminding consumers of the benefits of including dairy in their daily diet, particularly younger consumers. “This is the second phase of Irish Dairy – The Compete Natural advertising campaign and aims to offer a fresh...
Rothco Rolls Out AIB Campaign that Showcases its Digital Offerings
Rothco, part of Accenture Interactive, has launched a new campaign for AIB that showcases the bank’s digital banking services. According to the bank, it’s understanding of how its customers live their lives has been the driver behind every digitisation it has made to date and which is why Rothco developed a campaign about living instead of banking. Tasked with bringing AIB’s...
Droga5 Dublin Rolls Out Campaign to Support Darkness into Light Walk
With the annual Darkness into Light walk in aid of Pieta House set to take place on Saturday, May 6, Droga5 Dublin has rolled out a new campaign to support the event which is sponsored by Electric Ireland. The emotive campaign drives home the message that everyone is welcome to join the fundraising event, regardless of your background, life stage...
Boys+Girls Rolls Out Burglar Bootcamp for PhoneWatch
Boys + Girls has rolled out a new campaign for PhoneWatch, the country’ leading provider of monitored home security systems. Inspired by the fact that PhoneWatch alarm protected houses are four times less likely to be burgled, the campaign brings to life a fictitious ‘Burglar Bootcamp’ where would-be burglars are taught to avoid PhoneWatch protected houses above all else. The audio...
Ad of the Week: Three Ireland Connects Arranmore
Three Ireland has launched its latest marketing campaign, ‘The Island’, which focuses on the work that Three’s business team has done in partnership with Arranmore, an island five kilometres off the coast of Donegal, creating a more connected island, enabling societal and economic development and turn the tide on emigration. The campaign centres on Three’s ambition for a better connected...
Ad of the Week: Maldron – Save a Tenner
Publicis Dublin create a quirky new campaign for Maldron Hotels. The campaign was created to raise awareness of the hotel’s new booking tool – ‘Make it Maldron’. When you sign up to the new loyalty scheme, every time you ‘Make it Maldron’ (book a stay), you save €10. Publicis Dublin brought this idea to life with 30-second VOD, which...
Publicis Rolls Out Latest Instalment of Vhi Campaign
Vhi Healthcare has launched the latest instalment of its endearing brand story-telling campaign that features real customer stories. This piece tells the story of Cristín and her husband who noticed their baby son Alex was missing development milestones. After a call to the Vhi Paediatric Clinic, a clear path was laid out for Alex’s journey through treatment and diagnosis. The...
