Ad of the Week: Lidl – Proudly supporting Ladies Gaelic Football
Credits: Creative agency: Chemistry Client: Lidl Creative Director / Copywriter: Emmet Wright Art Director: Orlagh Daly Client Service Director: Deirdre Gunning Account Manager: Andrea Dalton Doran Strategic Director: Sinead Cosgrove Agency Producer: Fiona McGarry Production Company: Antidote Producer: Andrew Freedman Director: Henry Mason Post House: Windmill Lane Music: Rocstrong - Go 'Head The Lowdown: Lidl Ireland has been unveiled as the new sponsor Ladies Gaelic Football in Ireland and as part of the activation,...
BOLD Studios Reignites Popular Tagline in New Campaign for Lyon’s Tea
Lyons Tea, one of Ireland’s most iconic household brands has rolled out a new campaign that reignites its familiar tagline "puts the talk into tea". The campaign serves as a nationwide call to bring back real, face-to-face conversation—one cup at a time. Created by the Dublin-based creative agency BOLD Studios, the campaign will run across TV, out-of-home (OOH), digital, social media, and...
JWT Folk Creates Thought Provoking Domestic Abuse Ads for Vodafone Ireland
As part of Vodafone Ireland Foundation’s campaign, in partnership with Women’s Aid, creative agency JWT Folk created a series of seemingly normal print adverts to highlight the signs of domestic abuse that can be hidden in plain sight in our society. In order to alert the general public to the worrying statistic that 1 in 5 women in Ireland are...
Boys+Girls Rolls Out Burglar Bootcamp for PhoneWatch
Boys + Girls has rolled out a new campaign for PhoneWatch, the country’ leading provider of monitored home security systems. Inspired by the fact that PhoneWatch alarm protected houses are four times less likely to be burgled, the campaign brings to life a fictitious ‘Burglar Bootcamp’ where would-be burglars are taught to avoid PhoneWatch protected houses above all else. The audio...
Ad of the Week: Vodafone’s Getting to Know You
In Vodafone Ireland’s latest spot, the idea was to champion family firsts and how the future is brimming with possibilities. Even those, of which, you’d never expect. In this sweet story, we find a mum introducing her partner to her son for the first time. We then follow the three of them on a journey, as they become more and...
Ad of the Week: Dulux Weathershield – Boys and Girls
To celebrate Dulux Weathershield’s most weather-durable paint, advertising agency Boys & Girls went in search of Ireland’s most weather-durable people – meet ‘The Invincibles’. Shot in Myrtleville beach, Co.Cork, The Invincibles explores the story of Tom Bermingham, Mairead Ni Mhaoileóin and Tom McCarthy, three open water swimmers who are dedicated to the water all year round – rail, hail or shine. “The Invincibles...
Boys+Girls Urge Men to Check their Pee in New Campaign for Marie Keating Foundation
Boys+Girls has created a new campaign for The Marie Keating Foundation aimed at encouraging men to be more vigilant when it comes to spotting the early signs of prostate cancer. The new campaign is called "Pay Attention to Your Pee’ and aims to reframe urination changes as important health signals rather than embarrassing inconveniences. By highlighting the symptoms and normalizing...
Ad of the Week: Boys and Girls Launch New Campaign and Brand Identity for Three Mobile
Mobile phone operator Three Mobile has launched a major new rebrand and advertising campaign which will span TV, digital, OOH, radio, social and PR. The Make it Count campaign kicked off this week. “We’re delighted to unveil the work we’ve been doing on behalf of Three over the past number of months. It’s an evolution that moves the brand forward...
Ad of the Week: Cycling – McCannBlue
Credits: Agency: McCannBlue Advertiser: Zurich Life Title: "Cycling" Creative Team: Graham Stewart/Christopher Gore Account Team: Fiona Cooley/Amy Satelle Producer: Joanne O'Hagan at Brilliant! Director: Brian Durnin Production Co: Red Rage Producer: Gary Moore Post Production: Windmill Lane Sound Design: Mutiny The Lowdown: Our new integrated campaign for Zurich sees their international brand platform of "Whatever you truly love" developed for the Irish market to drive awareness for Zurich Pensions. If you are...
Core Rolls Out New Campaign for the National Lottery
Core has rolled out a new campaign for the National Lottery called ‘Dreams Can Come True.’ The TV ad tells the story of golfer Taidgh who it turns out is not quite good at the game. Undeterred, however, he continues to play the game he loves and one day takes a shot which, following a bizzare chain of events,...
