eir Rolls Out Major Campaign as Part of New Brand Positioning
https://vimeo.com/926195912?share=copy Telecommunications company eir has rolled out a new brand identity and campaign as part of an overall investment of €2m, the brand’s biggest in over 10 years. Called “eir for all” the campaign is running across TV, social, OOH, radio as well as digital and in-store. Part of the campaign profiles individual people, families and communities across Ireland demonstrating how eir’s...
Woodie’s Brings Christmas Back Home in New Campaign
Rothco, part of Accenture Interactive, has created a heart-warming Christmas campaign for the DIY and homewares chain Woodies. The campaign is being supported by a high impact 360 media strategy developed by Mindshare and Wolfgang Digital. The TV ad will also be supported across multiple channels including TV, VoD platforms and social media, while other elements of the ‘Acts of...
Core Rolls Out New Campaign for the National Lottery
Core has rolled out a new campaign for the National Lottery called ‘Dreams Can Come True.’ The TV ad tells the story of golfer Taidgh who it turns out is not quite good at the game. Undeterred, however, he continues to play the game he loves and one day takes a shot which, following a bizzare chain of events,...
Water Safety Ireland Rolls Out New Summer Campaign by The Public House
From the seas and oceans that surround us to the lakes and rivers that dot the map, Ireland has no shortage of ways for people to enjoy themselves around water. But with that gift, comes a need for awareness and knowledge about safety. The Public House has rolled out a new cross platform advertising campaign for Water Safety Ireland that...
Publicis Dublin and AXA Launch ‘Problems Parked’ to Support Women’s Mental Health
Publicis Dublin has partnered with AXA Ireland to launch Problems Parked, a new campaign aimed at raising awareness of the 51% of women in Ireland living with mental health challenges. The campaign was inspired by AXA’s 2024 Mind Health Report, which revealed that over half of Irish women are dealing with issues affecting their mental wellbeing. At its heart is the...
Ad of the Week: Bank of Ireland & TBWADublin ‘Begin’
Bank of Ireland has launched a new brand platform and advertising campaign called ‘Bank of Ireland Begin.’ The new brand positioning reflects the bank's intention to demonstrate its core purpose of enabling customers, colleagues and communities across Ireland to thrive. The campaign was created by the bank’s creative agency, TWBADublin . According to the bank, the insight at the heart of the...
The Brill Building Launches New Campaign for Champion Green Initiative
The Brill Building, the agency founded by Roisin Keown, the former DDFH&B head of creative, has rolled out a new campaign called All Rise for Champion Green, the national initiative aimed at encouraging consumers to buy local in a bid to help drive the renewal of local communities, and to reinvigorate local enterprise and economic recovery. The campaign, which will...
SuperValu Urges Us to Reclaim Dinner Time in New Campaign from Boys+Girls
Boys+Girls has rolled out a new campaign for SuperValu. The campaign, which is running across TV, VOD, and cinema, is called “Dinner Time Well Spent” and asks the question “when did the food that brought us together get replaced with the feeds that pull us apart?” According to the retailer “the campaign is a rallying cry to Irish households to...
Ad of the Week: Snickers – You’re Not You When You’re Hungry
You're not you when you're hungry is up high on the league table of clever brand ideas that keep on giving across the globe. Now BBDO Dublin has spun a very Irish take - a series of posters paying their respects to some important Irish locations and rivalries. What could possibly go wrong? Snickers fired the first shot by trolling...
Kick Rolls Out New Recruitment Campaign for Irish Defence Forces
Kick, the Sandymount-based creative agency has created a new cross platform campaign for the Irish Defence Forces. The new campaign will run across TV, VOD, OOH/DOOH as well as digital and social media channels. Called “Be More” the agency worked with Commandant Lisa McMahon and her team as the Defence Forces seek to recruit for the Army, Air Corp and Navy. ‘Be...
