Ad of the Week: The Power Behind Positive Energy
With the Autumn rugby internationals well under way and the Rugby World Cup in Japan only a few weeks way, Energia’s new rugby campaign, The Power Behind Positive Energy has gone live. The TV campaign sees Irish legends Ronan O’Gara and Shane Horgan reliving iconic moments from their careers. The new rugby communications campaign focuses on how fans #PositiveEnergy can...
Dublin Bus – The Mad Dash Home – Rothco
The Lowdown: Creative Agency Rothco and Dublin Bus have teamed up with mother–son duo, Baz and Nancy from hit Sky TV show ‘50 Ways To Kill Your Mammy’, in a new campaign to give customers a behind-the-scenes look at the people in Dublin Bus’s Central Control Centre. In the online film, ‘The Mad Dash’, which launches today, mischievously likeable son Baz...
Big Can Be Good – Rothco
The Lowdown: Tesco Ireland and Rothco launch the humble ‘Big Can Be Good' campaign to address negative perceptions of the large supermarket chain. Led by a 60" TVC, the ‘Big Can Be Good' campaign sees Tesco open its heart to Ireland with an honest brand manifesto. ‘Big Can Be Good' takes the very thing that is often seen as a negative about...
Ad of the Week: Red Bull Strike with Joe Canning
The lowdown: With Galway taking on Limerick in the final of the All Ireland Hurling Championship in Croke Park this weekend, Red Bull has launched a campaign to promote its sponsorship of Galway hurler Joe Canning, including a limited edition can featuring the hurling ace. To help promote this limited-edition can and to give fans a fun and engaging way of...
Allianz Ireland – We Cover Courage
In the Company of Huskies has created the next instalment in Allianz Ireland’s ‘We Cover Courage’ campaign. This time Huskies has shifted the lens to take a light-hearted look at everyday courage. In this spot, viewers see a nervous mother and father as they hand over their car keys for the first time to their daughter. The ad was created to...
Folk Wunderman Roll Out Powerful Campaign for Irish Cancer Society
https://vimeo.com/679973789/734022029c The Irish Cancer Society and creative agency, Folk Wunderman Thompson, have launched a poignant and powerful campaign to inspire people in Ireland who have been impacted by cancer to ‘take back from cancer,’ as part of this years’ Daffodil Day. Taking inspiration from the Akkoç family, the campaign follows the life of aspiring young filmmaker Ziya, sharing some intimate and...
Ad of the Week: Bank of Ireland MortgageSaver – Cawley NeaTBWA
The Lowdown: For Bank of Ireland’s new mortgage campaign, Cawley NeaTBWA provides a fresh approach to one of the most emotional and important decisions that people make in their lives. In a nationwide campaign led by TV, the Dublin-based creative agency has created three innovative spots for the Irish bank, that acknowledge the realities of home-buying, warts and all, with...
Ad of the Week: Meteor Secret HQ #LoveData – Rothco
The Lowdown: Rothco and Meteor invite us into the wonderful world of Meteor Secret HQ in a new 360 campaign to demonstrate the network’s commitment to it’s customers and understanding of the breadth and depth of their mobile phone usage and needs. This week, Creative agency Rothco launch the latest 40” TVC for Irish telecommunications network, Meteor. After the successful ‘Christmas...
Ad of the Week: The 4 Cs: Tv ad – Cross Contamination – McCannBlue
Credits: Agency: McCannBlue Client: safefood Lowdown: This week saw the launch of safefood's latest campaign with McCannBlue, this time for Food Safety. The suite of ads highlight the everyday risks posed by the 4 C's - Cook, Clean, Chill, Cross-Contamination - and how simple mistakes or lapses of concentration can be costly to health. This first phase of the campaign targets the over 65's,...
Government Urges Us to Make Sustainable Travel Choices in New Campaign from Javelin
Javelin has rolled out a new campaign for the Department of Transport to encourage people to reduce their carbon emissions by either walking, cycling or using public transport. Called “Your Journey Counts,” the campaign also highlights the Government’s investment in public transport and a range of other initiatives. This year, Government is investing €1.9bn in sustainable travel options including public...