Boys+Girls Kick Off New Campaign for Leinster Rugby
With Leinster set to take on Clermont Auvergne in the Aviva Stadium this weekend in Round 2 of the Investec Champions Cup, Boys+Girls has rolled out a new campaign and brand platform for club. The new brand proposition, “Never Less than Everything”, highlights the collective effort of the entire province, at all levels and on and off the field that...
Javelin Rolls Out New God of Showers Campaign for Triton
Javelin has created a new campaign Triton Showers, having recently picked up the account for the brand’s strategy, creative and media following a competitive pitch process. The campaign runs across VOD, digital display, social, digital audio and POS and creates a strong distinctive new tone of voice for Triton who also happens to be the Greek mythological God of Water. “We...
SuperValu Shares the Festive Magic with New Campaign from Boys+Girls
With the battle for the Christmas shopping aisles well underway, SuperValu has rolled out its own festive offering across TV and BVOD as part of a tactical campaign created by Boys+Girls. The campaign revolves around three TV ads featuring a range SuperValu's premium own-label Signature Tastes products while highlighting the savings products help create festive magic in Irish homes. The campaign,...
SuperValu Urges Us to Reclaim Dinner Time in New Campaign from Boys+Girls
Boys+Girls has rolled out a new campaign for SuperValu. The campaign, which is running across TV, VOD, and cinema, is called “Dinner Time Well Spent” and asks the question “when did the food that brought us together get replaced with the feeds that pull us apart?” According to the retailer “the campaign is a rallying cry to Irish households to...
Credit Unions Highlight Non Profit Values in New Campaign from Core
Core has rolled out the latest iteration of its campaign for the Irish League of Credit Unions (ILCU) called "For You. Not Profit." According to Core, the latest campaign is a "testament to credit unions’ commitment to enhance the connection that people of all ages and backgrounds feel towards the credit union movement, with the ultimate goal of strengthening the...
RSA Urges Heart Felt Conversations in New Campaign from Forsman & Bodenfors
Forsman & Bodenfors Dublin has created a new campaign for the Road Safety Authority called “Time to Talk." The campaign includes TV, radio and out-of-home (OOH) advertising, and underscores the urgent need for open discussions about road safety within families. The TVC is particularly impactful, leaving viewers with no doubt about the real possibility that a loved one could be...
OUTsurance Launches First Irish Cross Platform Campaign
OUTsurance, the new entrant to the Irish insurance market has rolled out its first cross platform campaign. Called Insurance Therapy, the new campaign is running across TV, radio and digital. The campaign revolves around the understanding of consumers’ one-sided relationship with insurance and a perceived lack of fairness. The ads bring this to life in a humorous way through the lens...
Three Plugs 5G Broadband in New Campaign from Boys+Girls
Boys + Girls has rolled out a new campaign for Three Ireland to highlight the telco’s broadband offering. The new campaign showcases the ease and strength of Three’s plug and play 5G broadband pitching it against other broadband offerings that require fibre installation. “Three’s 5G Broadband is absolutely market-leading but our research showed that people weren’t aware of the speed and...
Tesco Provides Plenty of Food for Thought in New Recipe-Led Campaign from BBH Dublin
BBH Dublin has rolled out a new campaign for Tesco Ireland called “52 Weeks of Little Helps.” The campaign, which will run for a year, will see the retailer releasing a new recipe every week while showcasing its range of convenient and affordable fresh produce and ingredients. “We are committed to helping our customers, by keeping a laser focus on great...
Droga5 Rolls Out New Mortgages Campaign Targeting First Time Buyers
Droga5 Dublin, part of Accenture Song, has launched a new campaign promoting the bank’s mortgages to first-time buyers. Called “The Questions You Really Care About”, the 360° campaign goes on the full mortgage journey with first time buyers, with each touchpoint focusing on a different stage of their mortgage journey. The campaign is part of AIB’s new brand platform that...
