TBWA Delivers Upbeat Message in New Campaign for AIB
TBWAIreland has rolled out a new upbeat campaign for AIB, Ireland's largest bank. This is the agency's first campaign for the bank since it picked up the account in April following a competitive pitch. The campaign is running across TV, audio, OOH, print, social and digital channels and is a key element of the bank's "For the Life You're After" brand...
New Core Recruitment Campaign Shines a Light on the Rewarding Work of the Gardaí
As the Garda Síochána seeks to recruit up to 5,000 new officers over the next five years, Core has created a new campaign that highlights both the challenges and rewards of working with the force. The campaign builds on the creative platform “It’s a job worth doing” but delves deeper into the intense moments that define Garda life. As part...
O’Donnells Crisps Puts the ‘O’ at the Heart of Bold New Campaign
The Tenth Man has launched a new advertising campaign for the Tayto-owned O’Donnells Crisps, celebrating the iconic ‘O’ at the centre of the brand's name and heritage. The campaign is running across TV, VOD, social, OOH, digital, in-store and event activations, with major appearances planned at Bloom and the National Ploughing Championships. Filmed entirely at Seskin Farm in Tipperary—where the O’Donnell family has been growing...
Londis Invests €1m in New ‘Rathbar’ Campaign Celebrating Local Communities
The BWG-owned retail chain Londis has launched a major new €1m marketing, advertising and social media campaign, “Londis Rathbar,” which highlights the brand’s deep roots in local communities and the role of independent retailers across Ireland. Created by Forsman & Bodenfors and directed by Stevie Russell of Assembly, the campaign was filmed earlier this year in Londis Kentstown, Co. Meath,...
Ponder Delivers Jurassic Performance for New LEGO Movie
The Dublin-based production company Ponder has created a new global campaign for LEGO. The campaign marks the launch of the new Jurassic World movie “Rebirth” and was shot over two days in Dublin. Both the TV and cinema commercial was made entirely in Ireland by Ponder with directors DADDY (Mike Ahern and Enda Loughman) in association with 1st Avenue Machine. VF,...
RSA Tackles Drink Driving in New Campaign from Forsman & Bodenfors
Forsman & Bodenfors has rolled out a new campaign for the Road Safety Authority (RSA). The latest campaign tackles the issue of drink driving and society’s attitude towards it. Drink driving continues to be an issue in Ireland but there is another worrying trend today: a rise in the social acceptance of drink driving. Since 2019, social acceptance of drink driving...
It’s All About the Extras for Apache Pizza’s New Campaign from Javelin
Javelin has created its first campaign for the nationwide Apache Pizza since winning the account earlier in the year.
Switcher.ie Makes the Switch to OLIVER With New Campaign
Having recently picked up Switcher.ie as a client, OLIVER has rolled out a new cross-platform campaign for the price comparison website Switcher.ie. Switcher.ie is a free, impartial, price comparison and switching service that was established in Dublin in 2011. Since then it has helped thousands of households save money across a range of products, including energy, broadband, mobile plans, mortgages,...
The Brill Building Goes Zen in New Campaign for Bord Gais Energy
The Brill Building has created a new platform and campaign for Bord Gáis Energy that aims to encourage consumers to switch to the energy provider’s SMART plans. Called, ‘Need More Zenergy?’ the new platform also hopes to educate consumers when it comes to taking control of their energy needs and costs by switching to Smart meters. The campaign revolves around TV...
Boys+Girls Kick Off New Campaign for Leinster Rugby
With Leinster set to take on Clermont Auvergne in the Aviva Stadium this weekend in Round 2 of the Investec Champions Cup, Boys+Girls has rolled out a new campaign and brand platform for club. The new brand proposition, “Never Less than Everything”, highlights the collective effort of the entire province, at all levels and on and off the field that...
