Ad of the Week: SuperValu’s Consider Christmas


Following the recent launch of its new ‘All things considered’ campaign, SuperValu and TBWADublin have followed up with a new Christmas campaign that encourages customers to ‘Consider Christmas’. The new TV ad, a cheerful, lyrical spot reflects the warmest familiar sentiments of the season. The 30-second TVC uses a festive interpretation of ‘Consider Yourself’, from the musical, Oliver! Throughout the...

Ad of the Week: Belief Is Everywhere


Rothco | Accenture Interactive has launched a new campaign for AIB called “Belief Is Everywhere’. The integrated campaign- led by a 60-second TVC directed by Academy’s Si&Ad- looks to recognise the hard work and belief the Irish public experience on the journey to getting a mortgage. The TVC opens on a dusky scene on the Irish coast. As the landscape...

Ad of the Week: ŠKODA Ireland

As the official car partner of the World Meeting of Families which was held in Ireland ( August 22nd-25th August) and marks the first visit of Pope Francis to the country, ŠKODA Ireland wanted to create an iconic symbol of this momentous event. They turned to their award-winning creative agency, Boys + Girls with a brief to develop an...

Ad of the Week: Give a Sh*t

JWT Folk and The Marie Keating Foundation urge Irish people to #GIVEASHIT You may have noticed outdoor up around west Dublin and over the last two months or some media personalities brandishing toilet roll urging people to “Give a Sh*t” over the past week. This is the culmination of a two-month-long campaign by the Marie Keating Foundation to raise awareness about Bowel Cancer....

Ad of the Week: Barnardos “LOST”


“Children are precious. Yet as a society we are failing them. No child in Ireland should experience poverty, neglect or not have a home. This work is about getting people to stop and think about these issues and support Barnardos in changing these children’s lives.” That’s according to Laurence O’Byrne, creative director  with the creative agency Boys and Girls. O’Byrne...

Ad of the Week: Target McConnells Credit ReUnion


Target McConnells rally a national search for Dan Byrne and ask ‘Have you had your Credit ReUnion?’ in new campaign. The Irish League of Credit Unions has launched the latest iteration of its campaign to encourage people to consider their local credit union for their personal loan requirements. Created by award-winning creative agency, Target McConnells, it is the final piece of...

Ad of the Week: Vodafone Ireland’s Who We Are is How We Play


With the Autumn rugby internationals due to kick off next weekend against the Springboks, Vodafone Ireland has launched the next phase of its sponsorship of Irish rugby with a new campaign called “Who We Are is How We Play.” Created by Target McConnells, which developed the “Team Of Us” platform, the campaign gives viewers and fans a glimpse into the...

Ad of the Week: Kerrygold Launches First Campaign Since 2010


Kerrygold has launched its first Irish advertising campaign in seven years. The campaign, Memories in the Making, was created by Publicis Dublin. Directed by TJ O’Grady-Peyton from the appropriately named Butter Films, it was shot over two days in Dublin and will run on TV and digital platforms. The TV ad celebrates memories and experiences that pass on from generation to...

Ad of the Week: Guinness – The Compton Cowboys


A new Guinness advertising campaign, portraying the story of ’The Compton Cowboys’, has launched across Ireland and the UK. The new release is the next chapter of the iconic ‘Made of More’ series, which champions real people who have shown unexpected character to enrich the world around them. ‘The Compton Cowboys’ tells the story of a group of men living in...

Ad of the Week: Boys and Girls Launch New Campaign and Brand Identity for Three Mobile


Mobile phone operator Three Mobile has launched a major new rebrand and advertising campaign which will span TV, digital, OOH, radio, social and PR. The Make it Count campaign kicked off this week. “We’re delighted to unveil the work we’ve been doing on behalf of Three over the past number of months. It’s an evolution that moves the brand forward...