Folk Wunderman Campaign for Irish Life Drives Awareness of Responsible Pensions

video

Folk Wunderman Thompson has created a new campaign for Irish Life to drive awareness of the brand’s responsible pension offering and the difference pension customers could be making for the planet. The campaign aims to bring peace of mind to those who are making sustainable efforts in their everyday life, showing how their pension savings can align with these values...

Tesco Marks 25 Years in Ireland with New Campaign from BBH Dublin

https://www.youtube.com/watch?v=03O9sBHlLYQ Tesco has launched a new campaign to mark its 25th anniversary in Ireland. The campaign is also the first one created by BBH Dublin since it announced that it was setting up in Ireland earlier this year. Tesco first entered the Irish market in 1997 when it acquired Power Supermarkets, the holding company for Quinnsworth and Crazy Prices. The campaign highlights...

Permanent tsb Targets Movers with New Campaign from Publicis Dublin

video

With Ulster Bank and KBC pulling out of the Irish market, permanent tsb is targeting their customers with a new campaign that was created by Publicis Dublin. The campaign not only urges their customers to move but to “Move Better”  and is running across TV, VOD, radio, digital audio, OOH, digital, social and PPC. The campaign features a choreographed representation of...

Kick Rolls Out New Recruitment Campaign for Irish Defence Forces

video

Kick, the Sandymount-based creative agency has created a new cross platform campaign for the Irish Defence Forces. The new campaign will run across TV, VOD, OOH/DOOH as well as digital and social media channels. Called “Be More” the agency worked with Commandant Lisa McMahon and her team as the Defence Forces seek to recruit for the Army, Air Corp and Navy. ‘Be...

Orchard Thieves Cider Rolls Out New Summer Campaign

video

With the all-important Summer months for the cider industry kicking off, the Heineken-owned Orchard Thieves has embarked on a new digitally-led “Follow the Fox” campaign. “As a brand whose DNA is rooted in spontaneous discovery, we’re here for Orchard Thieves fans to live in the moment this Summer; say ‘yes’ and embrace the exciting unknown. This is why we adopted...

New Campaign Hits Back at Marketing Tactics Used to Target Children

video

Rothco, part of Accenture Song, has rolled out a new campaign for the Irish Heart Foundation and retailer Fresh the Good Food Market. Called “The Sticky Problem,” the campaign aims to highlight some of the practices employed by marketers when targeting children while at the same time emphasising the importance of healthy eating choices. As an example, cereal brand marketing often...

Core Creates New Campaign to Promote Census 2022

video

With the Census 2022 set to take place on Sunday, April 3 2022, Core has rolled out a new cross-platform campaign to promote it across TV, radio, digital, print , OOH and social media. This full-solution, multi-media campaign was developed by Core with media planning and buying being handled by Zenith, a Core agency. In addition, PR is being handled...

Publicis Dublin Rolls Out Tik-Doc Campaign for Vhi

video

Publicis Dublin has created a new campaign for leading health insurer Vhi. Called “Tik-Doc’ it tells the story of Susan, a Vhi Healthcare doctor who goes all out to make, Lauren, a needle-fearing teen feel at ease. The story of the Tik-Tok dancing doctor was inspired by Vhi employee, Linda, a doctor from Limerick who sums up Vhi’s focus in...

SuperValu Shares the Magic With Latest Christmas Campaign

video

With the festive season fast approaching, SuperValu has launched its new Christmas TV campaign called ‘Share the Magic.’ The ad tells the heart-warming story of a young girl called Aoife who wakes up one morning to a strange noise. Accompanied by her parents, she hurries outside to find an injured wild deer lying in their back garden. For Aoife though,...

Core Rolls Out Powerful Campaign for Breast Cancer Ireland

video

One in nine women will develop breast cancer in the course of their lifetime and some 23% of women are diagnosed between the ages of 20-50 years according to figures from Breast Cancer Ireland. With this in mind, it has launched a new advertising campaign to highlight the misconception that it is something that only affects the over 50s. Created by...

EDITOR PICKS