Ad of the Week: AIB – The Power of Doing

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Rothco, part of Accenture Interactive, has created a new campaign for AIB called ‘The Power of Doing’ to mark the next chapter in the brand’s ‘Backing Doing’ platform. Directed by multi-award-winning Irish director and animator Johnny Kelly, out of Antidote, the ad follows the story of Casey, a ruby red suitcase who has spent her life unused at the back...

Ad of the Week: Bank of Ireland & TBWADublin ‘Begin’

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Bank of Ireland has launched a new brand platform and advertising campaign called ‘Bank of Ireland Begin.’ The new brand positioning reflects the bank's intention to demonstrate its core purpose of enabling customers, colleagues and communities across Ireland to thrive. The campaign was created by the bank’s creative agency, TWBADublin . According to the bank, the insight at the heart of the...

Ad of the Week: Vodafone Launches New Rugby Campaign Ahead of Six Nations

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With Ireland set to begin its defence of the Six Nations next week in its opening match against England in the Aviva, Vodafone Ireland  has released ‘Everyone In’ the next phase of the brand’s ‘Team Of Us’ sponsorship of Irish Rugby. The campaign was created by JWT Folk and launches with a celebratory online film and TV ads, all acting as...

Ad of the Week: Dunnes Christmas Ad

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The new Dunnes Christmas TV ad is a heartwarming tale of how a bunch of plucky children come together to make sure that Santa can't miss their town. The campaign, which was created by Chemistry, and embraces story telling with a big brand feel which is generating a hugely positive reaction. The new Dunnes campaign kicked off with a...

Ad of the Week: SuperValu’s Consider Christmas

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Following the recent launch of its new ‘All things considered’ campaign, SuperValu and TBWADublin have followed up with a new Christmas campaign that encourages customers to ‘Consider Christmas’. The new TV ad, a cheerful, lyrical spot reflects the warmest familiar sentiments of the season. The 30-second TVC uses a festive interpretation of ‘Consider Yourself’, from the musical, Oliver! Throughout the...

Ad of the Week: Belief Is Everywhere

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Rothco | Accenture Interactive has launched a new campaign for AIB called “Belief Is Everywhere’. The integrated campaign- led by a 60-second TVC directed by Academy’s Si&Ad- looks to recognise the hard work and belief the Irish public experience on the journey to getting a mortgage. The TVC opens on a dusky scene on the Irish coast. As the landscape...

Ad of the Week: ŠKODA Ireland

As the official car partner of the World Meeting of Families which was held in Ireland ( August 22nd-25th August) and marks the first visit of Pope Francis to the country, ŠKODA Ireland wanted to create an iconic symbol of this momentous event. They turned to their award-winning creative agency, Boys + Girls with a brief to develop an...

Ad of the Week: Give a Sh*t

JWT Folk and The Marie Keating Foundation urge Irish people to #GIVEASHIT You may have noticed outdoor up around west Dublin and over the last two months or some media personalities brandishing toilet roll urging people to “Give a Sh*t” over the past week. This is the culmination of a two-month-long campaign by the Marie Keating Foundation to raise awareness about Bowel Cancer....

Ad of the Week: Barnardos “LOST”

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“Children are precious. Yet as a society we are failing them. No child in Ireland should experience poverty, neglect or not have a home. This work is about getting people to stop and think about these issues and support Barnardos in changing these children’s lives.” That’s according to Laurence O’Byrne, creative director  with the creative agency Boys and Girls. O’Byrne...

Ad of the Week: Target McConnells Credit ReUnion

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Target McConnells rally a national search for Dan Byrne and ask ‘Have you had your Credit ReUnion?’ in new campaign. The Irish League of Credit Unions has launched the latest iteration of its campaign to encourage people to consider their local credit union for their personal loan requirements. Created by award-winning creative agency, Target McConnells, it is the final piece of...

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