Core Backs Irish National Women’s Team With New Campaign for Sky Ireland
The countdown to the FIFA Women’s World Cup in Australia and New Zealand well underway, Core has created a new campaign for Sky Ireland to get behind the Republic of Ireland women’s team which is making its debut at the global tournament. The first match for facing the Republic of Ireland women’s national team is against Australia on July 20...
Publicis Dublin Showcases Gas Network Ireland’s Role with New Campaign
Publicis Dublin has rolled out a new campaign for Gas Networks Ireland called “Moving Ireland’s Energy” to highlight what makes the gas network such an essential component of Ireland's energy system and sustainable energy future. This ad was directed by P.O.B. and produced by Motherland, while media is being managed by OMD. The campaign is currently running across TV, radio,...
BBDO Dublin Rolls Out New Campaign Using AI for Dublin Simon Community
The Irish homelessness charity, Dublin Simon Community has launched a new campaign using artificial intelligence (AI) technology, in what is a first for Irish advertising. Created by BBDO Dublin and New York-based production company Lobo, the film is called Unfair City and it highlights the growing inequality of homelessness and the need to raise funds for the charity. Unfair City tells...
Virgin Media Gets Playful in New Campaign by Publicis Dublin
Publicis Dublin has rolled out a new campaign for Virgin Media called “It’s Playtime.” The campaign “celebrates all the things that Virgin Media customers can do with the power of their services, connecting to the things they love to do and unleashing their play.” Following extensive customer research, the insight was uncovered that often the serious side of life can get...
Droga5 Dublin Rolls Out New Communications Platform & Campaign for Aer Lingus
Droga5 Dublin has created a new communications platform and campaign for Aer Lingus. Called “You’re Very Welcome,” the new positioning aims to highlight Aer Lingus as a “human-centric, modern airline that embodies Irish values”. Its creation follows an extensive brand review and strategy development exercise completed by Dublin based advisory firm Genesis. The new creative platform will feature a TV ad which will...
The Public House Rolls Out New Campaign for FBD Insurance
The Public House has launched a new campaign for FBD Insurance to promote the company’s car, home and farm insurance products. The new campaign is the latest iteration of FBD’s brand platform, “Support. It’s what we do,” which was first developed by the agency back in 2019 and it will run across TV, digital, social and radio throughout 2023. According to...
Publicis Dublin Urges Smokers to Take Back Control in New HSE Quit Campaign
With many smokers trying to kick the habit at this time of the year, Publicis Dublin has created a new campaign for the HSE to highlight its QUIT service which has met with considerable success in helping people quit smoking since it was first established. In the new campaign Nicotine has been personified to show smokers, via the human traits...
BBDO Dublin Highlights Growing Problem in Campaign for Dublin Simon
BBDO Dublin has rolled out a touching and heart-breaking new campaign that highlights the growing problem of elderly homelessness for Dublin Simon. According to Dublin Simon, elderly homelessness has increased by 30% in the last year alone The campaign—which will run across TV, radio, social, digital and out-of-home—is a departure from Dublin Simon’s usual Christmas advertising, which Head of Fundraising &...
Publicis Dublin Raises a Toast to Island’s Edge in New Campaign
Publicis Dublin has rolled out a new campaign for the Heineken Ireland-owned stout brand Island’s Edge. Called “It’s better, less bitter,” the through the line campaign celebrates those who choose optimism over bitterness in their lives. “With this campaign we worked collaboratively with the Island’s Edge team toward a shared ambition to give consumers two things; a clear product truth that...
KICK Raises a Glass to Dublin in New Campaign for 5 Lamps Beer
KICK has rolled out a new humorous campaign for 5 Lamps, the C&C-owned beer which is born and brewed in Dublin. Called ‘The Beer from Ah Here!’ the campaign will run on VOD, social, radio, out-of-home, and in-store, as well as having a strong on-trade presence. The commercial was directed by Chris Cottam for Pull the Trigger under the creative direction...
