Publicis Dublin Marks PTSB Rebrand With New Campaign

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Publicis Dublin has created a new brand campaign to mark the roll out of a new brand identity and customer proposition for Permanent TSB which has now rebranded PTSB. The integrated campaign will run across TV, cinema, VOD, radio, digital and social formats with media strategy and buying by Dentsu X. The campaign kicks off with a brand film which brings...

Ringers Taps into Rugby Fever With New Campaign for Bank of Ireland

With the Rugby World Cup in full swing, Bank of Ireland has officially launched a new brand campaign that showcases all the elements that make up the success of rugby in Ireland, from grassroots to green jerseys and how the bank is a proud supporter of the game at all levels. Created by Ringers, the campaign includes outdoor and social...

Jedward Breaks Up in New Publicis Ad for Gas Networks Ireland

https://youtu.be/4c8aZbKcjz4 The high-spirited musical duo that is Jedward, has taken over from Donegal crooner Daniel O’Donnell in the latest public safety campaign from Gas Networks Ireland. Created by Publicis Dublin, the new campaign highlights the importance of using a Registered Gas Installer (RGI) for any gas works undertaken in the home. The cross-platform campaign kicked off this week and follows on from...

Government Urges Us to Make Sustainable Travel Choices in New Campaign from Javelin

Javelin has rolled out a new campaign for the Department of Transport to encourage people to reduce their carbon emissions by either walking, cycling or using public transport. Called “Your Journey Counts,” the campaign also highlights the Government’s investment in public transport and a range of other initiatives. This year, Government is investing €1.9bn in sustainable travel options including public...

Core Taps into the Possibilities in New Rugby Campaign for Energia

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Energia, one of the biggest sponsors of Irish rugby, has launched a new cross-platform campaign called “Ireland 2024 (Possibly).” The new campaign, which was created by Core, builds on the possibilities of the current Irish Rugby team which is ranked No 1 in the world. Zenith, part of Core, is handling the media buying and planning for the campaign while Core...

Core Backs Irish National Women’s Team With New Campaign for Sky Ireland

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The countdown to the FIFA Women’s World Cup in Australia and New Zealand well underway, Core has created a new campaign for Sky Ireland to get behind the Republic of Ireland women’s team which is making its debut at the global tournament. The first match for facing the Republic of Ireland women’s national team is against Australia on July 20...

Publicis Dublin Showcases Gas Network Ireland’s Role with New Campaign

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Publicis Dublin has rolled out a new campaign for Gas Networks Ireland  called “Moving Ireland’s Energy” to highlight what makes the gas network such an essential component of Ireland's energy system and sustainable energy future. This ad was directed by P.O.B. and produced by Motherland, while media is being managed by OMD. The campaign is currently running across TV, radio,...

BBDO Dublin Rolls Out New Campaign Using AI for Dublin Simon Community

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The Irish homelessness charity, Dublin Simon Community has launched a new campaign using artificial intelligence (AI) technology, in what is a first for Irish advertising. Created by BBDO Dublin and New York-based production company Lobo, the film is called Unfair City and it highlights the growing inequality of homelessness and the need to raise funds for the charity. Unfair City tells...

Virgin Media Gets Playful in New Campaign by Publicis Dublin

Publicis Dublin has rolled out a new campaign for Virgin Media called “It’s Playtime.” The campaign “celebrates all the things that Virgin Media customers can do with the power of their services, connecting to the things they love to do and unleashing their play.” Following extensive customer research, the insight was uncovered that often the serious side of life can get...

Droga5 Dublin Rolls Out New Communications Platform & Campaign for Aer Lingus

Droga5 Dublin has created a new communications platform and campaign for Aer Lingus. Called “You’re Very Welcome,” the new positioning aims to highlight Aer Lingus as a “human-centric, modern airline that embodies Irish values”. Its creation follows an extensive brand review and strategy development exercise completed by Dublin based advisory firm Genesis. The new creative platform will feature a TV ad which will...

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