Insurer Lets Loose No Drama Llama as Part of New Campaign
As it prepares to celebrate its 25th anniversary, insurer 123.ie has rolled out a new long-term brand platform featuring a character called the "No Drama Llama". The campaign, which launched nationwide on June 1, is designed to highlight the insurer's promise of “making insurance simple during stressful moments”, whether dealing with a household leak, a minor car accident or an...
Grey London Rolls Out New Global Campaign for Tourism Ireland
Tourism Ireland has rolled out its new global campaign platform. Created by Grey London, it is called “Ireland Goes Beyond” and sets out to redefine perceptions of the island of Ireland in overseas markets targeted by Tourism Ireland. According to Grey London, “the core insight for the campaign is that while most holidays leave visitors feeling like a tourist on...
Boys+Girls Returns With New Campaign for Re-turn
Boys+Girls have launched a new campaign for Re-turn, the operator of Ireland’s Deposit Return Scheme. The campaign is part of Re-turn’s existing brand platform “Re-turn It Right” and is running across TV, social, OOH, and radio. Moving on from the festive tone of its recent Christmas activity, the new work positions returning bottles and cans as the most achievable and impactful...
Droga5 Dublin Rolls Out Festive Pan European Campaign for Smyths Toys
Smyths Toys Superstores has launched its 2026 Christmas campaign, extending the retailer's push deeper into Europe as it targets expansion in France, Germany and the Netherlands. Created by Droga5 Dublin, part of Accenture Song, the new work follows last year’s Effie Awards-nominated Christmas campaign, which also topped YouTube’s UK performance charts. This year’s story introduces Sam and his sniffer dog,...
Centra Rolls Out New Deli Drama on Social Platforms
The Musgrave-owned retailer Centra has launched the first instalment of a new social media series called Deli Drama. The four-part series “celebrates Ireland’s deli culture” with a tongue-in-cheek nod to classic soap operas. Created by Dublin-based agency Sweartaker, the campaign stars Jennifer Zamparelli and EastEnders alum Cheryl Fergison, and was written by comedian Sharon Mannion. The short-form series, produced exclusively for...
Seal Rescue Ireland Urges Caution in New Campaign from Chaser
With pupping season in full swing along Ireland’s coastline, Seal Rescue Ireland has launched a new campaign calling on the public to give seals the space they need when they come across them on a beach. The new campaign was created by the Dublin-based production company Chaser and features Irish comedians Justine Stafford, Karl Spain, and Jamie Sykes. According to Seal...
TBWA Delivers Upbeat Message in New Campaign for AIB
TBWAIreland has rolled out a new upbeat campaign for AIB, Ireland's largest bank. This is the agency's first campaign for the bank since it picked up the account in April following a competitive pitch. The campaign is running across TV, audio, OOH, print, social and digital channels and is a key element of the bank's "For the Life You're After" brand...
New Core Recruitment Campaign Shines a Light on the Rewarding Work of the Gardaí
As the Garda Síochána seeks to recruit up to 5,000 new officers over the next five years, Core has created a new campaign that highlights both the challenges and rewards of working with the force. The campaign builds on the creative platform “It’s a job worth doing” but delves deeper into the intense moments that define Garda life. As part...
O’Donnells Crisps Puts the ‘O’ at the Heart of Bold New Campaign
The Tenth Man has launched a new advertising campaign for the Tayto-owned O’Donnells Crisps, celebrating the iconic ‘O’ at the centre of the brand's name and heritage. The campaign is running across TV, VOD, social, OOH, digital, in-store and event activations, with major appearances planned at Bloom and the National Ploughing Championships. Filmed entirely at Seskin Farm in Tipperary—where the O’Donnell family has been growing...
Londis Invests €1m in New ‘Rathbar’ Campaign Celebrating Local Communities
The BWG-owned retail chain Londis has launched a major new €1m marketing, advertising and social media campaign, “Londis Rathbar,” which highlights the brand’s deep roots in local communities and the role of independent retailers across Ireland. Created by Forsman & Bodenfors and directed by Stevie Russell of Assembly, the campaign was filmed earlier this year in Londis Kentstown, Co. Meath,...
