The Diageo-owned Rockshore has marked its sponsorship of the League of Ireland (LOI) with new campaign featuring Irish soccer legend Roy Keane.
Created by The Tenth Man and directed by Declan Lowney, the new campaign includes a TV spot which brings Keane right back to where it all began, in his home county, Cork, and tells a story of the former Cobh Ramblers midfielder’s genuine connection with the League of Ireland and the people and fans that make the domestic game so special.
“Collaborating with Rockshore and the LOI on this campaign was fantastic,” says Declan Lowney, director. “Rockshore’s clear vision for championing Irish football resonated deeply, allowing us to create an impactful piece that authentically connects Roy Keane, an Irish football legend, with his roots in Cork and the passionate fans who make the domestic game so special,” he adds.
Rockshore believes in the power of Irish football and the passion of its fans,” says Anne Zahan, head of beer, Diageo Ireland. “We see a huge opportunity to help further promote the League of Ireland. This campaign is about celebrating world-class, Irish football right on our doorstep all summer long, reminding everyone that this is a league of our own.”
Rockshore began its summer campaign in May with bold creative featuring the tagline, “They Think It’s All Over… It’s Only Kicking Off in the League of Ireland,” aiming to spark a wave of contagious energy around the LOI, strategically timed at the conclusion of domestic seasons across Europe. Throughout May, Rockshore’s campaign ran across social, print and digital OOH in Ireland. It also ran at Dublin Airport, Dublin Port and Rosslare Harbour.
Credits
Agency: The Tenth Man
Creative Agency: The Tenth Man
Senior Account Director: Eva McCarthy
Account Manager: Emily Duignan
Executive Creative Director: Aaron Goodliffe
Copywriter: Eoin Lyons
Creative Production Partner: Another Production
Executive Producer: Fiona Boakes
Senior Producer: Alessandra Peretti
Music: The Frank and Walters, After All
Music Supervision: Steph Grace-Summers
Sound Design & Audio Mix: Nice Sound
Colour Grade, VFX & Online: GABHA
Production Company: RubberDuck
Director: Declan Lowney
Producer: Eoghan Ryan
Producer: Helen Barry Duke
Producer: Jenni Barry Duke
Production Coordinator: Therese Shannon
1st Assistant Director: Jules Benoiton
3rd Assistant Director: Conor Byrne
Trainee AD: Joya Lowney
Continuity: Eve Donohue
Location Manager: Kathie Richardson
Location Assistant: Tim Matthews
DOP: Eoin McLoughlin
1st Camera Assistant: Dean Gordon
2nd Camera Assistant: Jack Breslin
Video Assist Operator: Rizwan Rao
Camera Car Driver: Ben Colwell
BTS Videographer: Conor Ryan
Grip: Michael McCafferty
Grip Assistant: Luke Mahony
Drone Rig Technician: Michael McCarthy
Production Designer: Kata Rozvadska
Handyman: Brendan O’Brien
Prop Dresser / Buyer: Raffaelle Murraca
Stylist: Colm Corrigan
Wardrobe Assistant: Elle Maloney
Makeup / Hair / Stylist: Maeve O’Sullivan
Sound Recordist: Danny Crowley
Boom Operator: Andrew Felton
Gaffer: Padraig Conaty
Best Boy: Jamie Kennedy
Taxi Driver: Michael Long
Security: Robbie Kelleher
Safety Officer / Medic: Callum Robinson
Catering: Ber O’Donovan
Offline Editors: Philip Cullen & Koleman Angle
Media Agency: PHD
